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BEST ACCELERATORS IN PITTSBURGH, RANKED
Previously Published on Benzinga Money The Steel City earned its title during the Industrial Revolution — a time when there was such a need for workers that the entire world grew interested in the Three Rivers. The city was booming, and new businesses were being born across the region. Unfortunately, that boom didn’t, and businesses began to falter. In a city once known for its heavy manufacturing, industry would return with a vengeance — but in a different form. Google would move in. Duolingo set up shop. Amazon, Facebook, Microsoft, Apple and Uber would follow suit. See a trend? If you’re running a startup, Pittsburgh is a great place to…
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Independent Artists Find An Ally | Major League Distribution Without Selling Their Souls
Previously Published via News Break Daring to steal market share from companies, such as TuneCore, RED Music, and The Orchard, Too Lost announced distribution possibilities that could change independent music forever. Providing new opportunities for distribution and marketing, Too Lost introduces opportunities for artists to be heard without overextending themselves, financially, and with little-to-no results. Better yet, through these new opportunities, artists would be able to keep 100% of their creative rights and ownership of master recordings. Not only would artists find distribution with 250 different music stores and streaming services, but they would also gain access to a slew of marketing tools and branding support services. “Too Lost is…
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Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?
Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…
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Social Media Activity, Based on Personality Type
READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS You’ve heard it time and time again (and, you’re going to continue hearing it) … “We’re all different. But, we’re all predictably different.” As true as this statement is to our walking life, why would it be any different when it comes to social media? We’re on social media, because everyone else is. But, not all of us are on there to communicate. While Grandma is busy giving “love” to all of her grandchildren, others are networking. Some are trying out new recipes, and others are busy looking at stats. So, who’s doing what and why from a personality point-of-view? Let’s take…
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Benchmark performance for sales excellence with DISC
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time? The answer is simple. We benchmark our performance and continually improve processes, internally, by applying a behavioral selling approach. Measuring our performance, we gain insight into ways that we can optimize all operations and strengthen our efforts by finding our shortfalls and identifying opportunities for improvement. In order to benchmark our performance, we must decide which variables will serve as…
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