Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Workforce Optimization, Human Resources, Employee Relations, Predictive Hiring, Duplicating top Talent, DISC Personality Types, Personality Traits, Behavioral Analysis, DISC Insights, Employee Relations, Retention, Turnover
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Using DISC for Workforce Optimization

    February 7, 2019 /

    READ THE FULL ARTICLES ON DISCINSIGHTS BY PEOPLEKEYS As many organizations are finalizing year-end strategies and developing next year’s business plans, others have already taken a running leap into 2019 with iron-clad initiatives for growth and expansion. No matter which phase of strategic planning you are in, please don’t forget that “people” are our most significant investment and that our businesses are defined most effectively by our workforce. According to Human Resources Today, the macrotrends for workforce optimization in 2019 are dominated by record-low rates of global unemployment. Simply said, this means that workforce optimization, in a tight labor market, must be a top priority for any business entering the…

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    The Vault, Examiner, Content Marketing, Content Development, Alt Tags, Archives, SEO, Search Engine Optimization, Search Engine Marketing, SEM, Content is Key, Content is King, Descriptions, Meta Descriptions, Meta Tags, Keywords, Image Tags, Internet Marketing Orlando, Internet Marketing Pittsburgh, Internet Marketing Warren, Naming Properties, Orlando Search Engine Optimization, Search Results, Shorty Produkshins, Shorty Productions,

    Search Engine Optimization… The Neverending Story

    May 15, 2013
    Ad Spending,Archives,Digital Marketing Solutions,Digital Media,Examiner,Internet Marketing Orlando,Internet Marketing Punxsutawney,Market Projection,Market Trends,Marketing Trends,Mobile Advertising,Mobile Marketing,Omnichannel Marketing,Streaming TV,Technavio,Technology,Television Ad Spending,The Vault,Traditional Media

    Technavio predicts significant trends in television ad-spending through 2019

    April 3, 2016
    VoIP, Partners, SMB Solutions, call center, certification, voip services, voip equipment, Media Processing, hardware, middleware, opensource, SIP, SBC, Wireless, ims, Triple Play, Switching, VoIP Peering, regulation

    Could Phishing Expeditions Stop Cold with Deeper Insight?

    March 2, 2016
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport
    Business,  Career Development,  PeopleKeys’ DISC Insights

    6 Ways to Boost Sales by Understanding Your Clients

    January 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE…

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    Independent Artists, Independent Hustle, Independent Distribution, TuneCore, Sony Red, The Orchard, Universal, Music Distribution, Entertainment, Too Lost, Monetization, Marketing, Branding, Sales, Hirschhorn, Spotify, Tidal, Gregory Hirschhorn, Apple Music, Amazon, Shazam, Tik Tok, Distribution Network, Power Distribution, Music Streaming, Creative Artists,

    Independent Artists Find An Ally | Major League Distribution Without Selling Their Souls

    January 22, 2021
    Ancestry,Black Friday,Digital Pivot,Families,Family,Geneology,Hashtag,Heirloom Registry,Houstory,Memories,White,Friday,Wills, Will & Testament, Will and Testament, Final Wishes,

    Heirloom Registry Brings New Life to Family Histories with #NoMoreStuff

    November 14, 2015
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies

    Turn Around a Failing Team by Leading from Within

    April 20, 2019
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Using DISC for Building Global Markets, Part 2

    January 19, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Once we begin to expand into new territories, we need to really do our due diligence to understand the local communities, traditions, business practices, and hierarchy. We need to position our leaders, based on the needs of businesses in outside cultures. Keeping our teams integrated by hiring locals will eliminate much of our burdens in the marketplace. Keeping our teams happy will build trust in nearby territories. Together, we can position our brand for greatness and eliminate cultural discrepancies in the process. In Part 1, we discussed why DISC theory is important to globalization and gave few tips and tricks for teambuilding…

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    President Joe Biden, Onshoring, Small Business, Business, Technology, Hiring Managers, Startups, Entrepreurs, Entrepreneurship, Clutch, Market Study, Onshoring, American Businesses, American Workforce, Contractors, Non-Exclusivity, Salary, Budget Allocation, B2B Research, Offshoring, Globalization, Buy American Plan, Due, The National Association of Manufacturers, Jay Timmons, Contract to HIre, Temp to Hire, Flexibility, Seasonal Workers, Part Time Workforce, Shipping, Supply Chains, Black Diamond Net, Benefits of Outsourcing for Small Businesses,

    The Benefits of Onshoring to Small Businesses and How Biden’s Plan is Right on Time

    January 29, 2021
    Should you list your GPA on your resume?

    Should You List Your GPA on Your Resume? Here’s Everything to Consider

    October 23, 2020
    CBD Vape, Mood Management, Canopy Growth, Cannabis, Medical Cannabis, Mental Health, Toxic Free Vaping, Healthy Vaping, Health and Wellness,

    Change Your Mood with a Quick Hit: Canopy Growth Launches whisl, First-Ever CBD Vape

    September 15, 2021
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Using DISC for Building Global Markets, Part 1

    January 19, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Tariffs aside, globalization is here to stay. With the evolution of technology, our world gets smaller and smaller. Likewise, even the smallest business is now able to reach territories further and further away. This means connecting with people and authorities of all cultures, some that you may not yet be familiar with. But how do you get along with people that can be so different? Here’s a simple answer – DISC has always been a tool to understand people and predict their behaviors. We can fairly state that DISC is the international language of human behavior and no matter of cultural differences,…

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    Digital Media,Examiner,Gen X,Market Forecast,Market Trends,Media Consumption,PQ Media,Predictions,The Vault

    Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019

    February 2, 2016
    History,Jessica N. Abraham,Mission,Rebranding,Shorty Produkshins,The Vault,Vision,Jessica Abraham, Social Branding, Music, Public Relations, Design Strategy

    How and why Shorty Produkshins is shifting gears in 2016

    January 10, 2016
    Charity,Donations,Event Invites,Event Marketing,Examiner,Fundraising,Industry Tools,Live Events,Non-Profit Organizations,RSVP,The Vault,Ticket Sites,TicketForce,Marketing Tools,Web Tools, Ticket Kiosks, Events with a Cause,

    Event with a cause: TicketForce unveils new implementation tool for non profits

    December 23, 2013
  • Business Management,Career Trends,Flexible Work Schedules,People-Oriented Management,Productivity,TalentZoo,Team Performance,Work from Home
    Business,  Career Development,  TalentZoo

    People-Oriented Management: How It Can Help Your Organization

    October 13, 2015 /

    Previously Published to TalentZoo As you look around at businesses that thrive, what do you see? Businesses like Google, Amazon, VisualSoft, and many others have a people-oriented management style. They care about their employees — and that’s the bottom line! One has to consider that with digital organizations, in order to stick out — especially within rapidly growing and saturated industries — they have to be different. Being different isn’t always just doing something “crazy,” or even selling a unique product. As a matter of fact, it doesn’t have to deal with your income growth at all. Managers and companies that “dare to be different” in how they treat their…

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    axs, Florida Hip Hop,Opportunities,FM Radio,Independent Artists,Independent Music,Major Label Artists,Playas Mob Radio,Promotion,Radio Promotion,Traditional Media

    Playas Mob Radio: Excellent platform for independents to shine alongside majors

    November 22, 2014
    Activity Tracker,App,Apple Watch,Ben Myers,Cakewalk,Digital Pivot,Fitness,Health,iOS,iphone,Monitoring,Robots and Pencils,Routines,Smartwatch,Good Habits,Social Accountability,Social Media,Talent Zoo,Personal Coach,Technology,Weightloss,Healthcare, Healthcare IT, HIT, Tech News, Technology News,Mobile Apps, iOS,

    Hey, Lazy! There’s a New App With Your Name on It!

    January 26, 2016
    Biotricity provides remote cardiac monitoring to patients through its biokit and Bioflux services. Biotricity's medtech technologies can be found in Samsung Watch4 devices and as a standalone platform at your local physical or health services provider.

    Biotricity Continues to Transform the Way We Do Health: Medtech Launches New Biokit Solution, Aims at Personal Health Monitoring

    September 15, 2021
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