Using DISC for Building Global Markets, Part 2

DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,


Once we begin to expand into new territories, we need to really do our due diligence to understand the local communities, traditions, business practices, and hierarchy. We need to position our leaders, based on the needs of businesses in outside cultures. Keeping our teams integrated by hiring locals will eliminate much of our burdens in the marketplace. Keeping our teams happy will build trust in nearby territories. Together, we can position our brand for greatness and eliminate cultural discrepancies in the process. In Part 1, we discussed why DISC theory is important to globalization and gave few tips and tricks for teambuilding & interaction with “the locals,” and here we will continue to dig further in utilizing DISC in your global expansion.

How do we implement DISC into our plans for globalization and interaction with outside cultures?

Our teams will benefit by hiring an “I”-type personality in the transition of establishing business. We need a spokesperson – a liaison with local communities. We need someone who understands people and who can address the needs of local cultures, values, and expectations, therein. Values are ever-changing and constant communication with the community is more than necessary in continually meeting customer-related needs.

A “C” style member of the team can help us to evaluate our presence within the community, including rates of adoption and areas in which we are most accepted. Where is the most demand for our products and/or services? “C”-types will do their due diligence and tell us where we are lacking, which initiatives are most effective and how well our sales are doing in comparison to local competitors and area powerhouses.

Because much of this still relates to the community in which we serve, teaming up “I” and “C”-types will help us find the best results and ensure a prosperous future, thereafter. The style blend that combines I and C is called Assessor – famous for being observant to details and the unique value of people. Charles R. Darwin and Bill Gates are some of the well-known representatives of this style blend.

How could global expansion benefit strategic partnerships, pricing and vendor negotiations, as your brand grows? Read the full article on DISCINSIGHTS by PEOPLEKEYS.

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