Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Turn Around a Failing Team by Leading from Within

    April 20, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When a client of ours, let’s call him Joseph, took over a company project, he knew it wouldn’t be easy to turn things around. The design team had fallen behind over the course of a year and a half. They were just six months away from the final delivery date originally committed and had blown through more than half-a-million dollars originally allocated to the entire project. Yet, there was still nothing ready to deliver to their client. There was a huge liability sitting on the table…one that would ruin the company entirely. Joseph knew a special leadership skillset would be needed, the…

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    Digital Media,Examiner,Gen X,Market Forecast,Market Trends,Media Consumption,PQ Media,Predictions,The Vault

    Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019

    February 2, 2016
    Apple, iPad, iPhone, FAANG, The Vault, Examinier, Announcements, Launch, CES, HandScape, HandyCase, Technology, Tech News, Innovative, Mobile Device, Multisensory, Touch Screen,

    See-Through Technology Features New Possibilities

    October 13, 2015
    Matthew Zachary, WeDidIt, Crowdfunding, Healthcare IT, Mobile App, Apps, Technology, Tech News, Cancer Survivors, Instapeer, Social Media, Emotional Support, The Vault, Examiner, Social Awareness, Stupid Cancer, Cancer Patients, Community, Niche Networks, Family, Families, Kids, Teens, Children, Education

    Stupid Cancer’s Instapeer App supports young adult cancer victims via “Social”

    October 15, 2013
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Easter, Gifting, Office, Corporate Relations,
    Business,  PeopleKeys’ DISC Insights

    Fill your Easter Baskets with Personality-based Ideas

    April 17, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Easter is a celebration of rebirth, and is a good time to also renew relationships by showing people around you your understanding of their personalities. DISC theory, a universal language of communication, teaches us everyone has their specific preferences, approaches and little quirks. This also applies to the types of gifts they enjoy to receive the most! At Easter, it is a tradition to give a basket to colleagues, family members and kids as a sign of appreciation. Here are few ideas you can use for Easter baskets, based on the personality style of the recipient. Be sure to check out the…

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    Career Development,certification,Continued Studies,Continuing Education, Workforce Optimization,Team Development, Growth, Transformation,Discipline,Education,Executive,Boss vs Leader,Executive Leadership,Professional Development,Self-Help,TalentZoo,Training,

    Don’t Forget to Be a Lifelong Student

    October 23, 2015
    Brand Awareness,Brand Engagement,Brand Loyalty,Brand Trust,Branding 101,Call to Action,Content,Contests,Coversation,Cross-Promotions,Elements of Internet Marketing,Examiner,Funeling,Funnelling,Giveaways,Incentives,Internet Marketing,Internet Marketing Orlando,Jessica Abraham,Jessica N Abraham,Marketing 101,Press Opportunity,Privilege,Public Relations,Sales,Search Engine Optimization,SEO,Shorty ProductionsShorty Produkshins,promotional marketing, POP Marketing,Signups,Sponsorships,Storytelling,Examiner,The Vault,Viral MarketingWeb TrafficWord of Mouth,

    Elements of Internet Marketing: Incentives

    October 14, 2013
    Virtual Toy Store, Walmart, Mattel, Virtual Toy Kiosk, Christmas Kiosk, 2016 Christmas, Globalization, Expansion Strategy, Business Expansion, Marketing Message, Brand Expansion, Brand Awareness, Experiential Marketing, Interactive Marketing, European Expansion, 2-day Shipping, Walmart+, Examiner, The Vault, Holidays, Internet Marketing, Digital Marketing, POP Sales, Traffic Conversions, Children, Kids, Family, Families, Holidays, Ship to Home, Ship to Store, Toys R Us Bankruptcy,

    European Brand Expansion: Is it in your brand’s future Marketing Plan?

    June 16, 2013
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the passive personality styles

    April 13, 2019 /

    READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When it comes to dealing with stress, change and volatile situations, understanding DISC personality styles and communicating change in the proper way is always necessary. When you coach against life changes, a behavioral approach not only builds trust amongst all involved, but it allows each personality to contribute without the fear of conflict or confrontation. As we previously discussed in our blog about coaching life changes for the active personality styles, according to DISC theory personality styles can be separated into Active and Passive styles. The active “D” and “I” styles tend to react quickly to challenges and being stagnant drives them…

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    Age-Related Macular Degeneration DRY AMD, Lineage Cell Therapeutics

    Age-Related Macular Degeneration: What is Dry AMD, and How is Lineage Cell Therapeutics Changing the Game?

    August 11, 2021
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News,Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions, Cloud Computing,Cloud Contact Center,Cloud Solutions,Cloud-based Technologies,Featured Article,Managed Services,SaaS,Telecommunications,Unified Communications,Work at Home, Call Center,Call Center Services,Contact Center,Featured Article,Headsets,PBX,Speakerphone,Tech News,Technology Marketing Corporation,Technology News,TMC Net,Unified Communications,Unified Communications headsets,VoIP,WebRTC ,

    New Report Proves Social Intranet Taking Over Traditional Collaboration Methods

    November 16, 2015
    Technology, Business, Hybrid Cloud Systems, Cloud Computing, Web RTC, WebRTC, Unified Communicaitons, Digital Innovation Benchmark, Remote Workers, Security, AWS, Remote Workforce, Pandemic, Covid-19, Coronavirus, LiveCareer, Kong, Kong Survey, Kubernetes, Kubernates, APIs, API Traffic, Scalability, Testing, API Performance, Cloud Accessibility, Amazon Web Services, Google Cloud Platform, Microsoft Azure, Budget Allocation, IT, IT Accountability, Modernization, Mixed Deployment Envrionments, Microservices, Proprietary Database Creation, Automated Infrastructures, API Design, Automation, API Gateways, Software, Business Solutions, Integration,

    Tech Leaders Make a Bold Statement, Predicts These Companies Will Undoubtedly Fail in Three Years or Less

    January 31, 2021
  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    Top Tech Startups San Fransciso

    BEST TECH STARTUPS IN SAN FRANCISCO, RANKED

    August 11, 2021
    Story Metrics, Agile Velocity, Developer Productivity, DORA Metrics, SPACE Metrics, SPACE Framework, Engineering Intelligence, Engineering Excellence,

    Agile Velocity – Good Metric, Use With Caution

    June 20, 2022
    Goats, Animal Bedding, anti-pest, anti-mold, anti-bacterial, industrial hemp industry,

    Research Shows that Animals, too, Need a Good Night’s Sleep

    September 14, 2021
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    Brand Monitoring,Brand Reputation,Brand Social,Brand You,Brand Yourself,Examiner,Google,Search Engine Optimization,Search Results,Social Branding,The Vault,Tools

    BrandYourself: A cool, novice tool for ‘owning your name’ in cyberspace

    February 26, 2013
    Medtech Cardiac Monitoring Device, Wearable, Biotricity, Bioflux, Samsung, Watch4,

    Biotricity Reports Q1 Earnings at 290% for FY2022

    September 2, 2021
    CBD Vape, Mood Management, Canopy Growth, Cannabis, Medical Cannabis, Mental Health, Toxic Free Vaping, Healthy Vaping, Health and Wellness,

    Change Your Mood with a Quick Hit: Canopy Growth Launches whisl, First-Ever CBD Vape

    September 15, 2021
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