New on DISC Insights

DISC, DISC Theory, Dr William Marsten, Harvard Review, Personality Types, Personality Traits, Assessments, Dominance, Steadiness, Influence, Compliance, Behavioral Attitude Indexing, 4D Assessments, Behavioral Styles, Workforce Optimizaiton, Predictive Hiring, Relationships, Interpersonal Communication, Communication, Productivity, Predictive Hiring, Hiring Cycles, Hiring Managers, Career Development, Personal Development, Career Coaching, Recruitment, Team Dynamic, Leadership, Globalization, Remote Teams, Branding, Brand YOU, Persona, Archetype, StudentKeys, PeopleKeys, Behavioral Analysis, Performance Improvements,

DISC personality and teaching style

Posted on 2019-08-07

Believe it or not, your personality not only dictates your behavior, but also the way you teach, the classroom environment you create, and even the results and motivation of your students. The more you understand who you are and the more you learn about behaviors in general, you will become a more “behaviorally intelligent” educator by applying DISC theory in your classroom environment and beyond. Have you ever had a student you just couldn’t seem connect with, no matter what you’ve tried? It may actually be a clash with your personality types, and you simply need to adjust your approach.

Based on how the student reacts to your approach, you could find your own personality beginning to change and adjust to meet theirs with understanding. Easily discover which type of teaching style best relates to your personality type, and how can you apply it to the classroom by first taking your DISC Assessment. Then, read on to learn which of the four DISC personality types or combination of styles resonates with the style of teacher or educator you might be:[…] Read more

Resilience and DISC Personality Style

Posted on 2019-07-29

The American Psychological Association labels psychological resilience as “the process of adapting well in the face of adversity, trauma, tragedy, threats or significant sources of stress — such as family and relationship problems, serious health problems or workplace and financial stressors.”[…] Read more

Building resilient teams with DISC

Posted on 2019-07-29

Is your team better at dealing with stressful situations as they are taking place? Or, they are better at “getting over it” once they’ve had time to “cool down?” Psychological resilience is one of the key strengths we should all learn during our lifetime. Let’s take a closer look at how stress affects a team’s resilience and ability to overcome obstacles.

A candidate’s resilience strengths should be taken into consideration during any hiring process, especially when positioning new hires into immediate areas of concern and/or high-stressor environments. Team resilience development can also be applied when optimizing the existing workforce, replicating top performers and developing new leaders from within.[…] Read more

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PeopleKeys Contributions

DISC, DISC Theory, Dr William Marsten, Harvard Review, Personality Types, Personality Traits, Assessments, Dominance, Steadiness, Influence, Compliance, Behavioral Attitude Indexing, 4D Assessments, Behavioral Styles, Workforce Optimizaiton, Predictive Hiring, Relationships, Interpersonal Communication, Communication, Productivity, Predictive Hiring, Hiring Cycles, Hiring Managers, Career Development, Personal Development, Career Coaching, Recruitment, Team Dynamic, Leadership, Globalization, Remote Teams, Branding, Brand YOU, Persona, Archetype, StudentKeys, PeopleKeys, Behavioral Analysis, Performance Improvements,


Jessica is passionate about “people” and helping them to evolve professionally. Her “I-style” personality trait has led her to 15+ years of service to public relations, social branding, and design strategy. In love with technology, business, and career development, Jessica has contributed to a number of online platforms and is a part of PeopleKeys branding team, as well.

Recent Posts

Couples counseling with DISC

Posted on 2019-05-31

Most people enter a relationship thinking “this just might be the one.” In the very beginning, both people seem to be in-sync, but over time the combination of differing personalities and communication issues cause most couples to become out of sync. It’s this moment in which couples may turn to a counseling service, and understanding their different personalities is the first step in helping the love birds get back on track.[…] Read more

Hiring top-executives is a two-way process

Posted on 2019-04-25

Hiring has always been a two-way process, even though many HR professionals, coaches, and business owners can be making the mistake of accepting it as a one-sided road. There is a switch in the hiring market, and most companies don’t really want to talk about it – especially when hiring for high-level positions.[…] Read more

How to use DISC results during a hiring interview

Posted on 2019-04-23

Every hiring manager knows it can be a daunting task to sift through resumes all day. Many recruiters use a benchmarking process to narrow down the talent pool and know in advance not only what kind of background and information they’re looking for, but also the type of personality best suited for the job at hand.[…] Read more

Fill your Easter Baskets with Personality-based Ideas

Posted on 2019-04-19

Easter is a celebration of rebirth, and is a good time to also renew relationships by showing people around you your understanding of their personalities. DISC theory, a universal language of communication, teaches us everyone has their specific preferences, approaches and little quirks. This also applies to the types of gifts they enjoy to receive the most! At Easter, it is a tradition to give a basket to colleagues, family members and kids as a sign of appreciation. Here are few ideas you can use for Easter baskets, based on the personality style of the recipient:[…] Read more

Coaching life changes for the passive personality styles

Posted on 2019-04-18

When it comes to dealing with stress, change and volatile situations, understanding DISC personality styles and communicating change in the proper way is always necessary. When you coach against life changes, a behavioral approach not only builds trust amongst all involved, but it allows each personality to contribute without the fear of conflict or confrontation. As we previously discussed in our blog about coaching life changes for the active personality styles, according to DISC theory personality styles can be separated into Active and Passive styles. The active “D” and “I” styles tend to react quickly to challenges and being stagnant drives them crazy. At the same time – the passive styles – “C” and “S” are more reserved and slower to accept change. Your main task as a life coach will be to help them understand that sometimes taking too much time to process an idea can become detrimental to progress and counterproductive to the situation. See more life coaching tips below.[…] Read more

Coaching life changes for the active personality styles

Posted on 2019-04-18

It’s not always easy to adapt to change, especially if it’s all happening at once. Sometimes change can be overwhelming. There’s no guidebook as to how our lives are going to change every step of the way, and there’s no deadline to prepare for. This is a moment many people turn to a life coach or a behavioral consultant to guide them through and support transition. There are a lot of guidelines coaches implement to help handle transitions and support their clients from point A to point B. Let’s see how a coaching professional can best utilize the personality approach to guide change.[…] Read more

Turn Around a Failing Team by Leading from Within

Posted on 2019-04-12

When a client of ours, let’s call him Joseph, took over a company project, he knew it wouldn’t be easy to turn things around. The design team had fallen behind over the course of a year and a half. They were just six months away from the final delivery date originally committed and had blown through more than half-a-million dollars originally allocated to the entire project. Yet, there was still nothing ready to deliver to their client. There was a huge liability sitting on the table…one that would ruin the company entirely.[…] Read more

Five Common Team Behavioral Problems

Posted on 2019-04-11

No matter the realm of your operations, you are going to eventually be working within a team. With a larger group, more personalities will come to the table – and with a greater number of personalities, we see an increase of ego, thirst for power, miscommunication and lack of vision.[…] Read more

How behavioral selling can help your business

Posted on 2019-04-10

Behavioral selling is presenting your product or service in a way your customer can relate. Show them benefits, such as how your product will help them meet their goals or how your service will more than exceed their expectation. Some clients will want it now – give them examples and samples.[…] Read more

6 Ways to Boost Sales by Understanding Your Clients

Posted on 2019-04-10

Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales.[…] Read more

How to Deliver Your Sales Message

Posted on 2019-04-09

Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line.[…] Read more

Which assessments are legal for hiring?

Posted on 2019-04-05

Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments.[…] Read more

4 ways to improve your teaching skills

Posted on 2019-03-28

Every educator deals with a wide range of personalities and behaviors on a daily basis. There are always some overachievers, as well as those students who need just a little bit of a push in the right direction. They require undivided attention, but sometimes are overlooked. If they are meeting the milestones provided by academic boards, the educators’ efforts are considered a success. Some students aren’t given the right support, as an individual, to compete against their peers academically. Truth is it’s not that they can’t comprehend what’s being taught to them, as much as it is how they are being taught. Many of these kids are recklessly thrown into programs and classrooms, and aren’t encouraged to go that extra mile towards success. See below for a few suggestions on how to improve this situation.[…] Read more

Managing remote teams with DISC

Posted on 2019-03-14

We live in a versatile economy. It’s not unusual for companies to hire on a project-by-project basis or let their employees work remotely. Thus, they are minimizing overtime pay and overhead, and in some cases eliminating costs associated with office space or tax laws. In return, their employees are enjoying a little flexibility, taking on more than one project at once, and often earning more than they would as a full-time employee with the company. Remote or temp employees and project-based managers are in more demand than ever. While many companies actually have a full-time project management office staffed with in-house professionals, it’s becoming the norm to hire project managers that may not ever reach a physical office or those who control remote teams, globally dispersed around the world.[…] Read more

Turn your consulting energy into coaching revenue

Posted on 2019-02-27

One way coaches have been finding new clients – and immediate success – is through already established channels that allow them to earn while building their brand from the ground up. Once you get certified in DISC Behavioral Analysis, you have the unique chance to start developing multiple streams of income with the application and expert knowledge of the PeopleKeys DISC system. Gain the insight you need to begin capitalizing on your knowledge and experience with the PeopleKeys Business Partner Training and try some of the strategies below.[…] Read more

6 ways to build your coaching network offline

Posted on 2019-02-27

There are many approaches a coach can apply to expand their coaching network. In addition to gaining online visibility and creating content for different digital channels, there’s no better promotion than that earned through word-of-mouth and referrals. As a Certified Behavioral Consultant, you may and must network within the community and establish yourself amongst people who may already be familiar with your previous career, reputation or history. Depending on your personality style and your internal passions, this type of awareness is up for interpretation.[…] Read more

How to become a recognized coach with your content

Posted on 2019-02-27

If you build your brand, people will come for you to coach them. While we’re referencing the movie “Field of Dreams,” as a Certified Behavioral Coach you will need a strategy to help you gain momentum, credibility, and increased revenue in a field of your own and develop your coaching business to the level you want it to be. As we provide you with a brief insight on brand awareness, social branding, and public relations tactics, please envision yourself as a brand and compare these topics to what you are currently doing. Apply these strategies to your own business and watch your portfolio grow.[…] Read more

Social Branding for Coaches

Posted on 2019-02-27

Many coaches get accredited in DISC Behavioral Analysis as a first step or as a part of their coaching training. Once they complete their training as a Certified Behavioral Consultant or as a Certified Behavioral Life Coach, one of the most often asked questions is how do I reach my potential clients. We, at PeopleKeys, are here to help while you’re expanding your coaching network. One of the first places you should start developing your brand is on social media, and here are a few points for you to consider.[…] Read more

Successful Coaches Know How to Hire

Posted on 2019-02-27

Many coaches who feel confident providing business expertise in sales, strategic planning, and growth but are reluctant to venture into hiring, despite the impact hiring can make in each of these areas. Could DISC for Hiring be the missing piece of your puzzle for success? Effective hiring strategies can have an immediate and long-lasting impact on growth and productivity. Many DISC Certified Behavioral Consultants are tasked to manage the hiring process of their clients, or at least provide advice for the best fit (especially for top management positions). As you are probably quite aware by now, and from your training with PeopleKeys, DISC system is one of the most effective ways to gage human behavior and develop improved communications amongst teams. It’s effective for operations and sales, and it’s definitely effective in predictive hiring processes.[…] Read more

Expand your Coaching Network with your “Net Worth”

Posted on 2019-02-25

Networking can be an uncomfortable feat for many coaches entering their first few years in business. They’re intimidated by titles and worried decision-makers are unapproachable. In fact, making more connections means growing your coaching network and increasing your potential client outreach. Following up with your network not only warrants eventual contracts in the future, but it also keeps interested parties “in the loop.” As your coaching network begins to grow, your efforts will not go unnoticed. You can build your network by participating within local chapters and organizations, frequenting mixers and events, and even socially through sites such as Alignable and LinkedIn. While we have heard the cliché, “it’s not about what you know, it’s about who you know,” there is truth to the matter. Here are a few points to consider:[…] Read more

Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales.[…] Read more

How to use DISC for talent acquisition

Posted on 2019-01-02

Research by the Harvard Business Review shows that acquiring top talent could ultimately be the difference between success and mediocre result. In fact, vetting and positioning incoming talents, based on strengths and abilities, isn’t always enough. With every “ying,” there’s a “yang.” Therefore, both are necessary in finding the right talent for your organization.[…] Read more

Build strategic partnerships with DISC

Posted on 2019-01-02

A new year means new opportunities, a fresh start, and new beginnings. For many organizations, this also means new relationships, as companies seek to partner with like-minded associates in the expansion of ongoing business initiatives. Finding the support of new products, services, and community-based programming can often be a daunting task. So, forging strategic partnerships can be a godsend, when teaming up with just the right brand.[…] Read more

Recent Posts

5 ways to develop top talent with DISC

Posted on 2019-01-31

According to Sandy Kulkin, CEO and Founder of PeopleKeys, “People are different, but they’re predictably different.” They’re different in the ways they carry themselves, the ways they are motivated, how they interact with others, how they deal with stress, and even how they seal the deal. But on the other end of the spectrum, the various personality types have been prewired in our systems from the time we were born through our years of “adulting.” The experiences we encountered in childhood tend to dictate how we deal with stress, and our trust in others will come from the adversity we have faced over our lifetime.[…] Read more

Benchmark performance for sales excellence with DISC

Posted on 2019-01-29

You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time?[…] Read more

Can you predict the success of your sales team?

Posted on 2019-01-29

You may be surprised but the truth is that anyone can be successful at sales and you can certainly predict a sales team’s effectiveness. It may not happen naturally or overnight… It takes is a little bit of awareness, training, and willingness to adapt to other personas. While some personalities are natural-born influencers, even the most driven sales professional will run into clients who are difficult to read and a little rough around the edges.[…] Read more

Top 5 reasons why sales employees quit

Posted on 2019-01-29

The hiring manager is often undervalued, because the recruitment process is so complex. Not many realize what it takes to find qualified talent or how to develop a meaningful hiring process that proves itself over time. Likewise, Human Resources can also go unappreciated for their role in employee retention and/or turnover ratios. Yet, together, these two forces make all the difference in the world.[…] Read more

Improve your communication with DISC

Posted on 2019-01-24

Dr. William Marston developed his DISC theory while at Harvard University as a method of identifying major human personality traits and translating them into predictable behaviors. It is true that people can be predictable, but they are also predictably different. Being able to read through their personality differences is a key to good communication and building successful relationships, partnerships, families… Have you determined your DISC personality, yet? If not, the DISC Personality Profile will take you about 10 minutes to complete and get a full report of your combined personality style.[…] Read more

Leadership and active listening with DISC

Posted on 2019-01-17

Active listening is an interpersonal skill that every top professional needs. No matter if you are a business professional, sales person, executive coach or business consultant, active listening is an essential part of utilizing your knowledge of human behavior. It allows us to take both verbal and non-verbal cues from clients and begin to understand their every need.[…] Read more

Using DISC for building global markets, part 3

Posted on 2019-01-13

Continuing our series on global expansion by utilizing DISC, we already reviewed the importance of DISC for strategic planning and applying behavioral analysis for hiring and teambuilding in part 1, and focused on some strengths of the different personality styles for business development in part 2. In addition, we must understand that some countries are more family-oriented than others. These cultures may be friendlier, ambitious and centered on people. Other cultures can be more impersonal – especially in business. They want to know numbers, there is very little eye contact and they can be somewhat aggressive. Short and to-the-point, we need someone to present them with the facts, while onboarding them for ongoing business initiatives. In addition, see also How do DISC styles vary by country.[…] Read more

Using DISC for building global markets, part 2

Posted on 2019-01-13

Once we begin to expand into new territories, we need to really do our due diligence to understand the local communities, traditions, business practices, and hierarchy. We need to position our leaders, based on the needs of businesses in outside cultures. Keeping our teams integrated by hiring locals will eliminate much of our burdens in the marketplace. Keeping our teams happy will build trust in nearby territories. Together, we can position our brand for greatness and eliminate cultural discrepancies in the process. In Part 1, we discussed why DISC theory is important to globalization and gave few tips and tricks for teambuilding & interaction with “the locals,” and here we will continue to dig further in utilizing DISC in your global expansion.[…] Read more

Using DISC for building global markets, part 1

Posted on 2019-01-13

Tariffs aside, globalization is here to stay. With the evolution of technology, our world gets smaller and smaller. Likewise, even the smallest business is now able to reach territories further and further away. This means connecting with people and authorities of all cultures, some that you may not yet be familiar with. But how do you get along with people that can be so different? Here’s a simple answer – DISC has always been a tool to understand people and predict their behaviors. We can fairly state that DISC is the international language of human behavior and no matter of cultural differences, DISC personalities speak the same language.[…] Read more

Using DISC for Workforce Optimization

Posted on 2019-01-02

As many organizations are finalizing year-end strategies and developing next year’s business plans, others have already taken a running leap into 2019 with iron-clad initiatives for growth and expansion. No matter which phase of strategic planning you are in, please don’t forget that “people” are our most significant investment and that our businesses are defined most effectively by our workforce. According to Human Resources Today, the macrotrends for workforce optimization in 2019 are dominated by record-low rates of global unemployment. Simply said, this means that workforce optimization, in a tight labor market, must be a top priority for any business entering the new year.[…] Read more

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A Case Study: Social Media Listening Needs to Be in Your Marketing Scope for 2016

Cloud Contact Center | TMC Net

Are you ready to listen, yet? As we enter 2016, our social media strategies had better include social listening. Otherwise known as brand monitoring, brands have been finding added value in social media by paying attention to what their enthusiasts have to say.

Whether seeking validation for our future marketing campaigns or looking to improve product delivery, brand monitoring has been benefiting brands across the web for some time now. Business 2 Community recently broke down ten ways social listening can benefit your business. As brands improve the customer experience, we need to improve our customer service strategies, as well. How else can we improve customer service without getting to know our customers intimately?

In early 2015, a telecommunications company (name withheld) lost many customers who were no longer locked into a two-year agreement, thanks to horrible customer service techniques. Not only did their service fall short of expectation, but they faced multiple overcharge and device failure – gaining the brand a bad reputation.

In many cases, refunds were in order for customers spending hours of talk time with customer service, repeating their nightmare to representatives, while pleading to be heard. They often received no follow-ups and were therefore never refunded.

As one of the top three service providers in the United States, they began losing the favor of a loyal fan base. On top of this, potential customers wanted no part of what the brand had to offer. We saw botched marketing campaigns. ROIs suffered.

Social media can be a son of a gun when it comes to marketing to the masses. Every campaign initiated via social media was flooded with negative feedback. Social commenting and storytelling put the brand into overtime and urged them to hire a cloud contact center that could fix their painful dilemma.

Per one negative comment, a minimum of two positive comments must be made to dissuade public opinion. In fact, a “no comment” is better than a negative comment. Negative commenting can bring irreparable damage to a brand via word of mouth experiences.

The brand didn’t listen to begin with. Social media led to further damage. But, when it was adopted as a tool, this brand found the power of social media to be beneficial in repairing their image. It totally turned around the experience for millions of customers, who have since been returning to the network and bringing friends and family with them.

Once the brand began listening, they publicly showed concern with the customer experience – earning back brand trust, bit by bit. They also learned what can be done to improve their brand and what the customer needs.

They learned that towers weren’t feeding devices the way that they should be; and customers were paying for services that they weren’t receiving. They learned that existing contracts with television providers were causing damage to service potential. This led to expedited contracts in fulfilling service plans. They were going to continue losing customers and owe for unfulfilled servicing of their plans.

Because of social media, they were able to identify common issues amongst a network of users. They also learned that their outsourced call centers weren’t living up to the expectations that they once had.

They avoided a PR catastrophe by simply listening. They were protected against competitors, who could easily capitalize off of their weaknesses. With a website that showed nothing but ways a customer would benefit from service, the full picture was gained through social media access. Competitors monitoring this brand could have easily intercepted customers by enacting social listening strategies and jumping into the conversation.

Listening and intercepting the conversation halted “bad mouthing” to friends and family, further allowing the brand to dissuade the conversation. They now control that conversation. This has allowed them to gain new customers. Positive experiences continue the flow of incoming sales leads for the brand and has been the turning point in major decision-making.

Since this experience, this company has become extremely social savvy. They have been showing appreciation for their consumer bases, making them feel special through social sharing of user-generated content and by joining in the fun with memes that their customers can appreciate.

They have been able to leverage key advocates and supporters, influencing new audiences for the better. With new product and service lines, plans have been maximized to better meet customer needs and provide consumers with the exact product that fits their lifestyles… especially those niche lifestyles… all of which lead to brand tenure and continued loyalty.

Social listening is very important and needs to be implemented immediately. If you’re not engaging in some form of brand monitoring in 2016, you will most likely fall behind. 

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Let’s Talk Quality: YOU are responsible for YOUR name!

Jessica N. Abraham | Publicist & Social Branding Expert. Orlando, Pittsburgh, New Kensington, Atlanta, Punxsutawney.internet_marketing_orlando_pittsburgh_atlanta_new_kensington_warren_trumbull_county_punxsutawney


You know, there is a law that you should ALWAYS be responsible to uphold. As a Marketer, there will always be projects that come your way. Many of those projects will be more lucrative than others. But, what will you do with those offers? Do you accept them or not?

As a Marketing Expert, it is your responsibility to act responsibly for your brand. As you recall from previous articles, your company and clients aren’t the only brands you should be worried about.

YOU are a brand. As a matter of fact, YOU ARE what they call BrandYOU.

In accepting gigs, please pay attention to the “Law of Quality.” This doesn’t mean that the product has to be quality. But, the morale behind it should also be quality.

Who and what is this product benefiting and why? Does it relate to your branding structure? For example, you work on mostly Non Profit projects and projects for churches and religious groups. But, you have a very lucrative “adult” project thrown in your direction. Do you take it?

You have to understand that any project you work on will affect your name, as your brand is your name and is attached to all that you work on. Your client base, and even competitors, will become responsive to your releases and contributions.

Word often spreads. Will your accepted projects take from the brand you have created? If you are a “Sports Marketer,” but do projects for a cosmetic company, you can never be called THE (with an emphasis on the “e”) Sports Marketer, because now you show no specific niche. Who is your specific target market?

While it is important to act responsibly for your brand’s sake, this does NOT mean to turn down gigs as they come to you. This actually means the opposite.

Why not build a portfolio in another niche? Wait? Did I just say that? How can you build a portfolio in another niche without confusing your expertise amongst audiences?

Easily! Check this out:

  • 1. Choose an Alias/Penname and establish a “Doing Business As” Business Entity through your local government.
  • 2. *Optional* get an EIN and bank account related to that name — unless you are okay with your current being used.
  • 3. Alternatively, sign Non Disclosures with the firm/client seeking business with you to mask business between entities.
  • 4. Accept the business and do it as a “side project” keeping your name off of it.
  • 5. Choose to work at a higher rate and give credit to the person hiring you.
  • 6. Network with others in your industry. Collect a “finder’s fee” and hand off clients. Most will return the favor!

It’s as simple as that! Keep your brand’s best interest at mind and the archetype specific. Don’t be a “jack of all trades, master of none!” Good luck!

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