Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    Financial Infidelity, Financial Transparency, Financial Health, Financial Transparency, Money, Financial Volatillity, Pandemic, Covid-19, Coronavirus, Policygenius, Study, Report, Research, Insurance, Couples & Money, Narcissism, Financial Therapy Association, Nathan Astle, Ed Coambs, Elle Martinez, Relationships, Relationship Killers, Marriage, Divoce, Shared Bank Accounts,

    Financial Transparency is Key to Any Relationship, Financial Infidelity Being the Ultimate Killer

    February 4, 2021
    2015 SXSW,Apple Devices,Apple’s App Store,Austin,AXS,Best New Startups,California,Cool Technologies,Dance,Danilo Pires,Drums,Florida,Fort Lauderdale,Free,Guitar,Keyboard,Mobile App,Music Collaboration,New Orleans,Saloote,South Florida,Tech News,Technology News,Venture in LA: Startup Trade Mission,Voice

    Saloote creates new mobile app to encourage social music collaboration

    November 22, 2014
    Instacart, Target, Grocery Delivery Service, The Vault, Examiner,

    Instacart and Target Partner for Shopping, Delivery in One Hour or Less

    December 1, 2015
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    Digital Media,Examiner,Gen X,Market Forecast,Market Trends,Media Consumption,PQ Media,Predictions,The Vault

    Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019

    February 2, 2016
    Virtual Toy Store, Walmart, Mattel, Virtual Toy Kiosk, Christmas Kiosk, 2016 Christmas, Globalization, Expansion Strategy, Business Expansion, Marketing Message, Brand Expansion, Brand Awareness, Experiential Marketing, Interactive Marketing, European Expansion, 2-day Shipping, Walmart+, Examiner, The Vault, Holidays, Internet Marketing, Digital Marketing, POP Sales, Traffic Conversions, Children, Kids, Family, Families, Holidays, Ship to Home, Ship to Store, Toys R Us Bankruptcy,

    European Brand Expansion: Is it in your brand’s future Marketing Plan?

    June 16, 2013
    Cell Transplant, Eye Transplant, Cellular Regeneration, Regeneration Therapy,

    Lineage, Pioneering a New Branch of Medicine — OpRegen Continues to Show Promising Results in Dry AMD with Geographic Atrophy

    October 21, 2021
  • DISC Insights, Personality Testing, Persona, DISC Theory, Personality Testing, Hiring, Hiring Cycle, Recruitment, Human Resources, Interviewing, Onboarding, Communication, Assessment
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to use DISC results during a hiring interview

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Every hiring manager knows it can be a daunting task to sift through resumes all day. Many recruiters use a benchmarking process to narrow down the talent pool and know in advance not only what kind of background and information they’re looking for, but also the type of personality best suited for the job at hand. What happens when everything else matches ideally and you are in need of a strong “Peacemaker” style (SC-type personality), but your candidate is showing as a “Contemplator” (SCD personality combination)? You may be also intrigued by the additional value this extra “dominance” in their personality can…

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    Apple, iPad, iPhone, FAANG, The Vault, Examinier, Announcements, Launch, CES, HandScape, HandyCase, Technology, Tech News, Innovative, Mobile Device, Multisensory, Touch Screen,

    See-Through Technology Features New Possibilities

    October 13, 2015
    The Vault, Examiner, Digital Marketing, Digital Marketing Conference, Conference, Content Marketing, Content Development, Advanced DiscoverNet, DMFB, Digital Marketing for Business, Digital Marketing Solutions, DMFB 2014, North Carolina, Raleigh, Trade Shows, Seminars,

    Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

    January 6, 2014
    Bad Boy Records, Luxury, Personalized Gifts, Product Marketing, Product Launch, Sean Diddy Combs, Combs Conceirge Program, DeLeon, Reserve Bar, Luxury Spirits, Tequila, Ciroc

    Sean “Diddy” Combs launches luxury gifting service, personalized tequila arrives

    December 2, 2015
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport
    Business,  Career Development,  PeopleKeys’ DISC Insights

    6 Ways to Boost Sales by Understanding Your Clients

    January 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE…

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    Jessica Abraham, Jessica Abraham Photography, Sabir Bey, Dr Sebi, The Sabir Bey Show, FAANG, Alphabet Inc, Google, Image Search, SEO, Search Engine Optimization, Jessica N Abraham, Internet Marketing, Internet Marketing Orlando, Atlanta, Washington DC, Baltimore, Dallas, Orlando, Pittsburgh, Punxsy, Punxsutawney, Warren Ohio, Search Engine Optimization, New Kensington, Shorty Produkshins, Internet Marketing Blog, Blogging, Content Marketing Strategy, Content Development,

    Google implements NEW Category Search through Upgraded Google Images

    June 12, 2013
    Public Library, Literacy, Reading, Education, Early Childhood Development, Gaming, Entertainment, Orlando Public Library, Media Center, Melrose Center, Entertainment, Rent, Borrow, Digital Pivot, Technology, Technology News, Audiobooks, eBooks

    Your Library Card: The New Multi-Pass for Entertainment and…Gaming?

    September 3, 2015
    VUZIX M400 Product #: 472T00011 First smart glasses with a dedicated XR1 platform Lightweight, comfortable fit that you can wear all day The only option that lets you hot swap batteries on the fly with zero interruption Increased processing power, RAM, and storage Upgraded OLED panel display and camera with higher resolution and scanning Immersive UI with native voice processing, motion tracking, and more

    Vuzix | Will the Next Big Trend in Wearables be Smart Glasses?

    June 28, 2021
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Using DISC for Building Global Markets, Part 2

    January 19, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Once we begin to expand into new territories, we need to really do our due diligence to understand the local communities, traditions, business practices, and hierarchy. We need to position our leaders, based on the needs of businesses in outside cultures. Keeping our teams integrated by hiring locals will eliminate much of our burdens in the marketplace. Keeping our teams happy will build trust in nearby territories. Together, we can position our brand for greatness and eliminate cultural discrepancies in the process. In Part 1, we discussed why DISC theory is important to globalization and gave few tips and tricks for teambuilding…

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    What is the Difference Between a CTO and VP of Engineering?

    December 6, 2022
    The Vault, Examiner, Fishbat, Mobile Advertising, Mobile Applications, Technology, Mobile Marketing, Apps, Mobile Marketing Action Plans, Small Business

    It’s 2014, and you still have no Mobile Marketing Action Plan? Change that!

    March 6, 2014
    Facebook, News Source, Facebook Newsfeed, Notifications, New Layouts, Social Media, Technology News, Digital Pivot

    Facebook Wants to Be the Middleman for Your News Outlet

    August 14, 2014
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