Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • The Vault, Examiner, Always Connected, Connected Devices, IoT, Internet of Things, Warables, Geo-Locational Marketing, GPS, QR Codes, Quick Response, Brand Awareness, Brand SOcial, Social Branding, Breaking News, Push Notifications, Call-to-Action, CTA, Digitial Marketing, Discounts, Incentive Marketing, Loyalty Programs, Loyalty Marketing, Early Adopters, Incentive Marketing, Experiential Marketing, Chat Bots, Internet Marketing, MadMimi, Trumpia, Microblogs, Mobile Advertising, Mobile Marketing, Omnichannel Marketing, Multichannel Marketing, Mobile Presence, Personalization, Remark-a-Mobile, ReverbNation, Shorty Produkshins, Shorty Productions, SMS, Specials, Subscription,
    Business,  Career Development,  Education,  Examiner & Beyond!,  Technology

    What’s the difference? Mobile Marketing VS Mobile Marketing

    June 11, 2013 /

    PREVIOUSLY PUBLISHED ON EXAMINER Let’s play a game! What’s the difference between Mobile Marketing and Mobile Marketing? Hmmmmm…. waiting…… Okay, give up? There are SO MANY differences, I don’t blame you for being confused! Since Mobile Marketing is taking way in such a rapid pace, many businesses are getting left behind by the “early adopters” who are shifting and evolving their Marketing Plans. Mobile Marketing is the way to go in 2013 and 2014, because everyone, and I do mean everyone, has a mobile device and will access the Internet through a data connection in some fashion over time. Those who do not have a Mobile Marketing Plan better start…

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    What is MTTR? MTTR Change Failure Rate (CFR) Lead time to Change Deployment Frequency Development Velocity Sustainability Reliability

    What Is MTTR?: The DORA Metric You Need To Know

    December 1, 2022
    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,Video Conferencing, Google Hangouts, Vidyo, WebRTC, Unified Communciations, Google,

    What the Vidyo VP9 Release Means for WebRTC

    December 1, 2015
    Workforce Optimization, Covid-19, Coronavirus, Remote Teams, Team Building, DISC Insights, PeopleKeys, Personality Types, Management, Leadership

    Optimizing Your Remote Workforce in Times of Crisis

    March 16, 2020
  • The Vault, Examiner, Brand Awareness, Brand Persona, Personality Type, Brand Identity, BrandYou, Competition, Consultant, Doing Business As, Internet Marketing, Web Presence, Digital Marketing, Mobile Marketing, Omnichannel Marketing, Social Branding, Niche Markets, Professionalism, Globalization, Quality Assurance, Subject Matter Expert, Word of Mouth, Referral, Profinder, Social Media, Social Networking, Connections, Brand Loyalty, Brand Integrity,
    Business,  Career Development,  Examiner & Beyond!

    Let’s Talk Quality: YOU are Responsible for YOUR Name!

    June 1, 2013 /

    PREVIOUSLY PUBLISHED ON EXAMINER You know, there is a law that you should ALWAYS be responsible to uphold. As a Marketer, there will always be projects that come your way. Many of those projects will be more lucrative than others. But, what will you do with those offers? Do you accept them or not? As a Marketing Expert, it is your responsibility to act responsibly for your brand. As you recall from previous articles, your company and clients aren’t the only brands you should be worried about. YOU are a brand. As a matter of fact, YOU ARE what they call BrandYOU. In accepting gigs, please pay attention to the…

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    Startup, Biotricity, Bioflux, Biokit, Bioheart, Samsung Watch4, Waqaas Al Siddiq

    Healthy Hearts and Healthy Wallets: Why one HealthTech Startup is a Must-Invest

    July 14, 2021
    iot, m2m, drone, fog computing, edge computing, smart home, smart city, connected home, smart transportation, wireless, big data, iot power, cloud computing, infrastructure, security, cybersecurity, manufacturing, supply chain, IIoT, industrial IoT, autonomous

    HP Aruba Empowers Smart Venues

    December 4, 2015
    Conversation,Domestic Terrorism,Examiner,Facebook,Florida,History,Landmark,Orlando,Police Brutality,Power of the Hashtag,Power of Viral,Rachel Jeantel,Sanford,Social Media, Examiner,The Vault,Trayvon Martin,Trends,Viral,Black Lives Matter,

    Power of Viral: Rachel Jeantel takes the stand

    June 27, 2013
  • Business,  Career Development,  Examiner & Beyond!

    A Marketer’s Nightmare: Content Block

    May 26, 2013 /

    PREVIOUSLY PUBLISHED ON EXAMINER You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING. You try, you try, you try and still — you come up with nothing. Content block! It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need…

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    IotaComm, IoT, Internet of Things, Smart Buildings, Smart Cities, Finance, Benzinga, Connected, Building Intelligence, Building Analytics,

    This Tool Uses IoT to Turn Old Buildings into Data Powerhouses, Improves Air Quality and Keeps Staff Healthy

    August 27, 2021
    Business Management,Career Trends,Flexible Work Schedules,People-Oriented Management,Productivity,TalentZoo,Team Performance,Work from Home

    People-Oriented Management: How It Can Help Your Organization

    October 13, 2015
    DISC Insights, Personality Testing, Persona, DISC Theory, Personality Testing, Hiring, Hiring Cycle, Recruitment, Human Resources, Interviewing, Onboarding, Communication, Assessment

    How to use DISC results during a hiring interview

    March 13, 2019
  • Applications, Examiner, Content Development, Event Marketing,Geotargeting,GPS, IoT, Internet of Things, Wearables,Internet Marketing, Locational Marketing, Live Events, Mobile Advertising, Mobile Marketing, Offline Marketing, The Vault, Foot Traffic, Conversions
    Business,  Examiner & Beyond!

    Internet Marketing on an Offline Format — A personal experience

    April 30, 2013 /

    PREVIOUSLY PUBLISHED ON EXAMINER Internet Marketing — OFFLINE. While it makes no sense that one can engage in Internet Marketing while “on the go,” it is entirely possible. Really, how can you market to the World while being away from the office? The answer is, “very easily.” It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done. As a work-a-holic, I am consistently striving to find ways to work “on the go.” I am a…

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    Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

    How to Deliver Your Sales Message

    March 13, 2019
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    BEST ONLINE ROADSIDE ASSISTANCE PLATFORMS

    October 3, 2021
    Switcher Studio, Apple Devices, iOS, Cleeng, Digital Gadgetry, Tech News, Technology News, Technology, Digital Pivot, iPad, iPhone, Live Broadcast, Streaming Video, Multi-Channel Broadcast,Streaming Television, Streaming Video, UStream, YouTube, FAANG,Switcher Cast,

    A Multi-Camera Television Studio Directly On Apple Devices

    November 6, 2015
  • Brand Social,Event Marketing,Examiner,Internet Marketing,Live Events,Social Branding,Sponsorships,The Vault
    Business,  Examiner & Beyond!

    Event marketing? Two words: Brand socially

    February 21, 2013 /

    PREVIOUSLY PUBLISHED ON EXAMINER “Brand social,” this is the tagline of an Orlando-based Internet marketing company, known as Shorty Produkshins. Branding socially should be a common marketing objective found amongst industries around the globe. Through Web 3.0 and the “always on” culture that we encounter each day, social branding attributes to the evolution of how we successfully market our brands and do business in this new age. According to HQSocialMedia.com, “80% of the top 100 fortune companies are using at least one social media profile to engage with their customers.” Many of these companies are even including their own social communities within their pre-existing sites or link to an independent…

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    Connected Devices, Internet of Things, Twitter, Social Media,Digital Pivot,Digital Printer Ink,IoT,Moonwalkers,NASA,Personalized,Smart Shoes,Talent Zoo,Technology,Technology News,Twitter Feed,Wearables,

    Smart Shoes Kicking Jordan to the Curb and Doing the MoonWalk…Literally!

    December 21, 2015
    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    Real-Time Messaging: To Be or Not to Be Productive

    March 18, 2016
    Battle Approved Motors, UTV, Racing, Arizona, The Battle Ground, Boxabl, Start Engine, Chris James, Benzinga, Jessica Abraham

    Battle Approved Motors Hopes for Record Round of Funding: Charged Up and Ready to Go

    January 18, 2022
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