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Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019
PREVIOUSLY PUBLISHED TO THE EXAMINER According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019. We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets. Reflected through a 7.3 percent rise in digital…
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A Connected Experience Capitalizes on the Power of Wi-Fi
PREVIOUSLY PUBLISHED TO TMC NET’S IOT EVOLUTION A connected experience platform, Aerohive Networks’ new suite of enterprise technologies has been released that is designed to enable businesses to, according to Yahoo! Finance, “unlock the future potential of Wi-Fi” through its cloud networking architecture. “The intersection of mobility and cloud networking gives every organization the chance to transform how they serve their customers,” said David Greene, SVP and CMO, Aerohive Networks. “Our Connected Experience platform and next generation of cloud networking enables businesses to build on the foundation of their Wi-Fi infrastructure to improve customer engagement, create new business insights and drive growth,” said Greene. They are doing this through…
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Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience
Previously Published to TalentZoo’s Digital Pivot A reawakening of the Perry Ellis brand drives innovation into the future of fashion automation, personalizing new interactive experiences that engage clientele from all over the world. A step forward in disrupting the retail industry, Perry Ellis debuts the “Shop of The Future” at Macy’s Department Stores, starting with the flagship prototype in Manhattan’s Herald Square. Utilizing technology-driven brand awareness strategies, shoppers are captivated through the interactive environment and immersed in the brand’s story. A brand, most amongst the Prepster Hip Hop audience of the 1990s, indeed has a story to tell. Internationally acclaimed, this now men’s clothing line reflects legacy and distinction amongst…
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Event Marketing: Eventbrite’s findings based upon current database!
PREVIOUSLY PUBLISHED TO EXAMINER If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites! Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period…
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European Brand Expansion: Is it in your brand’s future Marketing Plan?
PREVIOUSLY PUBLISHED ON EXAMINER Does your brand appeal to an International consumer base? Does your brand entail Online distribution? How well do you know your European audiences? The time for Brand Expansion could be just around the corner. In recent reports by InternetRetailer.com, 2012 and 2013 has been showing incredible leaps in the funneling process to convert consumers into actual customers by Europeans, as compared to those of us in the “Western World.” Apparently, while a “fragmented” demographic exists, the ready consumer base in Europe is much larger than in America. Yet, it is growing at a rate equivalent to our own, which means an even larger mass of consumers,…
