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European Brand Expansion: Is it in your brand’s future Marketing Plan?
PREVIOUSLY PUBLISHED ON EXAMINER Does your brand appeal to an International consumer base? Does your brand entail Online distribution? How well do you know your European audiences? The time for Brand Expansion could be just around the corner. In recent reports by InternetRetailer.com, 2012 and 2013 has been showing incredible leaps in the funneling process to convert consumers into actual customers by Europeans, as compared to those of us in the “Western World.” Apparently, while a “fragmented” demographic exists, the ready consumer base in Europe is much larger than in America. Yet, it is growing at a rate equivalent to our own, which means an even larger mass of consumers,…
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MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis
PREVIOUSLY PUBLISHED ON EXAMINER If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out: Mobile Advertising technology leader, MoceanMobile has released Mocean for Advertisers. This product is of the latest mobile ad-serving products from this company. It’s said to be the “First 360-degree Product Suite built exclusively for Mobile,” easily integrated and able to streamline the buying and serving processes of mobile media for brands, agencies, firms, demand-side platforms and trading desks around the globe. This product allows clients to plan, buy, monitor and manage Mobile Advertising Campaigns from a single dashboard, ensuring the ability to reach the highest possible…
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Google implements NEW Category Search through Upgraded Google Images
PREVIOUSLY PUBLISHED ON EXAMINER Face recognition, Goggles, and now… A NEW and improved Image Search by Google. If you’re constantly using the World’s Leading Search Engine, Google, you probably have noticed something different about Google Images in the last few days based upon your inputted search terms. Personally, my first experience with the new feature implemented by Google’s Image Search took place when trying to find graphics from an upcoming TV Series that hits Showtime on June 30. That show is Ray Donovan; and I was working on a graphic for Kwame Patterson (known for his role as “Monk” on The Wire), who appears on the series as Rapper/Producer, Re-Kon.…
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Ray Donovan: The Internet Marketing and Branding BEHIND the upcoming new series!
PREVIOUSLY PUBLISHED TO EXAMINER Who is Ray Donovan? Shhhhhhh… (whispering)… He’s the “go to” guy when you need something done but don’t want to get your hands dirty! He makes the problems “go bye bye” for today’s celebrities, high-class business moguls and superstar profile athletes. He’s smooth, slick, and “…no one can ever know…” It’s a good thing he’s Emmy® and Golden Globe® Award nominee, Liev Schreiber, starring as the lead role in “Ray Donovan,” Showtime’s newest drama. Because, after June 30, we might all be sleeping with one eye open! The Internet Marketing and Branding teams behind this soon-to-be hit tv series, have been doing a wonderful job with…
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Call to Action: Make THEM do what YOU want them to do!
PREVIOUSLY PUBLISHED ON EXAMINER Today, nearly everybody has a social presence, a website, a blog. Yet, there are so many consumers who are never converted into customers. The brand is then discouraged by the “Power of Social” and what great possibilities can be brought through Viral. So, what’s going on? What is being done wrong that could better create sales and conversions for the brand and increase bank account registers at the same time? Whether your content is “on point” or not, whether it’s elaborate or not… whether your content is optimized OR NOT, you more than likely aren’t going to convert consumers without a “Call to Action.” What is…
