PREVIOUSLY PUBLISHED ON EXAMINER
Today, nearly everybody has a social presence, a website, a blog. Yet, there are so many consumers who are never converted into customers. The brand is then discouraged by the “Power of Social” and what great possibilities can be brought through Viral. So, what’s going on? What is being done wrong that could better create sales and conversions for the brand and increase bank account registers at the same time?
Whether your content is “on point” or not, whether it’s elaborate or not… whether your content is optimized OR NOT, you more than likely aren’t going to convert consumers without a “Call to Action.”
What is a Call to Action?
It is the point of your Marketing Message where you direct consumers to do what YOU want them to do. This may be as simple as a “click here to subscribe” statement to as complex as “fill out the form below to download this free white paper.”
Without a Call to Action, there is no clear reason for the content to be provided other than for consumption. Sure, when someone is extremely interested in what you have to offer, they will seek out your product or service and pay for it. But, let’s look at the reality of the situation.
Most of your potential consumer bases have already seen this and similar content multiple times before. Even if they haven’t, most consumers are lazy and need that “pep talk” to seal the deal! Close the sale! Don’t let them get away!
In Marketing, there is a term that we use in directing our consumers to do what we want them to do. It’s called funneling. This is a process that includes many options for a user to get to the direct point of interest.
We may make the sell through the “home page,” or we may make it through multiple landing pages of the brand’s websites and social presences. Whichever route they take, we continue simplifying their options, until the point of sale is achieved.
We analyze the funnel to find out where consumers are yielding to our coercement in improving sales over time. Sales may just be sign-ups to our mailing list, or they may actually be for monetary gain… as in actual sales! Without a call to action, they will more than likely click the next thing that interests them or leave our presence altogether. We have to stop this from happening immediately!
If you own a blog, tweet, post to Facebook or even send out SMS messages through power programs like Trumpia, make sure you are calling your users to an action via a Call to Action. Tell them what they should do, and entice them to do it! And, if there really isn’t a purpose to your message, be sure to tell them about your website or some other interesting detail that will keep you connected!
On that note, here is my own confession: I am personally guilty of not placing a Call to Action on most of my articles here at Examiner. However due to ethics, I try to keep things as “Kosher” as possible. On the contrary, there are still ways to subscribe to me and connect with me directly and can be found within the body of each article.
So, make sure you take advantage and connect with me today!