Previously Published via News Break Daring to steal market share from companies, such as TuneCore, RED Music, and The Orchard, Too Lost announced distribution possibilities that could change independent music forever. Providing new opportunities for distribution and marketing, Too Lost introduces opportunities for artists to be heard without overextending themselves, financially, and with little-to-no results. Better yet, through these new opportunities, artists would be able to keep 100% of their creative rights and ownership of […]
Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?
Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution […]
What LinkedIn’s Profinder Taught Me About Sales and Customer Service
Initially, it started off great. I made new clients, Forged new partnerships… and, even got a ton of referrals. But, I also found a lot of rejection and a lot of people that didn’t care enough to respond. For every 1000 connection requests I sent, 50 would reply and only 45 would actually speak.
Benchmark performance for sales excellence with DISC
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time? The answer is simple. We benchmark our performance and continually improve processes, internally, by applying a behavioral selling approach. Measuring our performance, we gain insight […]
Top 5 reasons why sales employees quit
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS The hiring manager is often undervalued, because the recruitment process is so complex. Not many realize what it takes to find qualified talent or how to develop a meaningful hiring process that proves itself over time. Likewise, Human Resources can also go unappreciated for their role in employee retention and/or turnover ratios. Yet, together, these two forces make all the difference in the world. Together, they drive […]
How behavioral selling can help your business
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Behavioral selling is presenting your product or service in a way your customer can relate. Show them benefits, such as how your product will help them meet their goals or how your service will more than exceed their expectation. Some clients will want it now – give them examples and samples. Some will want it fun – allow them to experience it first-hand. Others will want assurance […]
How to Deliver Your Sales Message
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you […]
6 Ways to Boost Sales by Understanding Your Clients
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why […]
Five Necessary Elements for Effective Mobile App Downloads & Development
PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT It’s okay if your company still has no mobile presence. What’s more important is that you are ready to redeem yourself now. It’s better late than never. And as late bloomers are beginning to understand the importance of branding in mobile, especially in 2016, joining the ranks of millions of businesses taking advantage of the mobile economy is probably one of the smartest things you can do. Snapp, […]
Resolve to Keep Your Customers Happy in 2016
PREVIOUSLY PUBLISHED TO TMCNET’S OMNI-CHANNEL CUSTOMER ENGAGEMENT As productivity literally falls into our hands, and technologies allow for better integration of our most precious business tools, cloud contact centers are working hard to plan their roadmap for 2016. While some of us have been working diligently through the holiday season, many of are returning to the control boards for the first time since last year! As we enter 2016, many of us are ambitious and […]