-
WebDAM’s Brand Connect shatters industry with visual content management features
PREVIOUSLY PUBLISHED TO EXAMINER It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe! As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The…
-
Technavio predicts significant trends in television ad-spending through 2019
PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…
-
Too Legit to Quit: Why Skullcandy is Teaming Up with Icertis
Previously Published to TMC Net’s Cloud Computing Magazine No, we’re not talking about MC Hammer this time. We’re talking contract management. Cloud-based contract management provider, Icertis, announced a recent partnership with Skullcandy, Inc. that will help the performance audio brand to excel in future business dealings within the global marketplace. Since named “The World’s Coolest Ear Bud” by Fortune, Skullcandy has seen an increase in sales and interests, while already ranking as the third most-sold headphone in the United States. The company, preparing for rapid growth and adoption, has identified areas for improvement within daily business operations and structure. After strategically analyzing multiple solutions, Skullcandy decided to go with adopting…
-
Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019
PREVIOUSLY PUBLISHED TO THE EXAMINER According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019. We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets. Reflected through a 7.3 percent rise in digital…
-
Chic Sketch, Bridging Fashion and Technology Through Mobile Integrations
PREVIOUSLY PUBLISHED TO TMCNET’S MOBILITY TECHZONE Appetizer Mobile is known for its array of interactive mobile apps development and marketing services. Chic Sketch, an innovative app under the Appetizer umbrella, is bringing personalization and design to the mobile forefront as it connects fashion brands directly to enthusiasts in a whole new way. Like parent company, Appetizer Mobile, they are “creating a brand identity in the mobile space.” As technology takes over our lives, the Fashion Industry has been finding an increased challenge in capitalizing on the mobile revolution that has been allowing other industries excel. After all, we want to touch and feel fabric. We want to see it in…
