Technology
Tackling innovation, scalability and the new digital frontier, Jessica N. Abraham explores various technologies, including mobile apps, security mechanisms, IoT, WebRTC and so on.
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BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI
Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary to understand how every movement in the process can affect…
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MeetingMogul Releases Enterprise App Targeting Traveling Professionals
PREVIOUSLY POSTED TO TMC NET/PHONE.COM’S VIRTUAL OFFICE Enhancing productivity through more efficient communications in the mobilized workforce model, an enterprise version of MeetingMogul adds features that also enrich the mobile conference experience. Folio3 Software, Inc., creator of MeetingMogul, has implemented new features specifically designed to cater to the needs of the traveling business professional and remote access teams that rely heavily on centralized mobile applications that allow for on-the-go collaboration and communication, across multidisciplinary units within the organization. Allowing enterprise executives to take control of conference calls and influentially lead teams into successful business execution, MeetingMogul gives remote teams the ability to remain unified in the workforce and flexible to…
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Instacart and Target Partner for Shopping, Delivery in One Hour or Less
PREVIOUSLY PUBLISHED ON EXAMINER Businesses, who are not catering to their Online audiences, have just lost a major chunk of the marketplace. As a matter of fact, with more consumers working from a home office, it is to be expected that a majority of their shopping would also take place Online. After all, there is no grocery store stop on their way home from work, when they already work from home. Instacart and Target partner to capitalize on the ideal that many families find it more convenient to shop from home than traditionally visiting the grocery store to wait in long lines and deal with cashiers with bad attitudes. Expanding…
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What the Vidyo VP9 Release Means for WebRTC
PREVIOUSLY PUBLISHED TO TMCNET’S WEBRTC SOLUTIONS With over 37 bugfixes and new added features, Chrome48 is now being enhanced with scalable WebRTC and VP9 updates. As Chrome collaborates with Vidyo to release the new VP9 codec, cross-platform delivery will now allow video calls to take place through the same high quality it always has but with a 40 percent lower bitrate than the previous VP8 codec. This leads to improved HD-calling at the previous bitrate through the WebRTC open source project. The downfall is that it will take up an additional 15 percent of CPU. While the stream may not freeze and lag as much, systems may. Portable devices may…
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Study Reveals How to Digitally Influence Consumer Behavior and Sales
Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…
