PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because […]
Five Necessary Elements for Effective Mobile App Downloads & Development
PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT It’s okay if your company still has no mobile presence. What’s more important is that you are ready to redeem yourself now. It’s better late than never. And as late bloomers are beginning to understand the importance of branding in mobile, especially in 2016, joining the ranks of millions of businesses taking advantage of the mobile economy is probably one of the smartest things you can do. Snapp, […]
Study Shows Mobile Incentives & Convenience Influence Shopping Habits
PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT A recent Scanbuy Shopper Survey breaks down how mobile influences consumer shopping behaviors. In fact, numbers say that 89% of consumers actually use their mobile while shopping. A control group of 19K proved that incentives still rock the world of sales. Consumers showed Scanbury that, as a majority, they prefer mobile couponing. They especially enjoy receiving coupons while on premises at their favorite stores. Receiving coupons upon entry […]
All Cycles Lead to Unified Customer Service, Enhanced by Automation
PREVIOUSLY PUBLISHED TO TMC NET’S REAL-TIME COMMUNICATIONS Survata Research Partners recently carried out a survey on behalf of FollowAnalytics and Gigaom Research on mobile app utilization by enterprise users. A focus group of 450 mobile marketers was surveyed on their mobile activity and the results of mobile marketing in 2015. To better understand the priorities and needs of marketers across some of the world’s most leading brands, the survey sought to find the root of […]
Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the […]
It’s 2014, and you still have no Mobile Marketing Action Plan? Change that!
PREVIOUSLY PUBLISHED ON EXAMINER If your brand hasn’t gone mobile yet, you have fallen behind the norm! According to fishbat, a company spelled with “all lowercase” letters and a leader in Long Island advertising agencies, Internet browsing via mobile apps have surpassed PC usage in January alone with 55% usage! PCs hold strong at 47%, while the remaining 8 percent comes from actual Mobile browsers. This means that 62% of the time that the Internet […]
Event Marketing: Eventbrite’s findings based upon current database!
PREVIOUSLY PUBLISHED TO EXAMINER If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites! Eventbrite released some pretty interesting information, […]
MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis
PREVIOUSLY PUBLISHED ON EXAMINER If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out: Mobile Advertising technology leader, MoceanMobile has released Mocean for Advertisers. This product is of the latest mobile ad-serving products from this company. It’s said to be the “First 360-degree Product Suite built exclusively for Mobile,” easily integrated and able to streamline the buying and serving processes of mobile media for brands, […]
What’s the difference? Mobile Marketing VS Mobile Marketing
PREVIOUSLY PUBLISHED ON EXAMINER Let’s play a game! What’s the difference between Mobile Marketing and Mobile Marketing? Hmmmmm…. waiting…… Okay, give up? There are SO MANY differences, I don’t blame you for being confused! Since Mobile Marketing is taking way in such a rapid pace, many businesses are getting left behind by the “early adopters” who are shifting and evolving their Marketing Plans. Mobile Marketing is the way to go in 2013 and 2014, because […]
Internet Marketing on an Offline Format — A personal experience
PREVIOUSLY PUBLISHED ON EXAMINER Internet Marketing — OFFLINE. While it makes no sense that one can engage in Internet Marketing while “on the go,” it is entirely possible. Really, how can you market to the World while being away from the office? The answer is, “very easily.” It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is […]