Previously Published to Benzinga: The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.
As a global leader in diversified medical cannabis, hemp and devices, Canopy Growth Corporation (NASDAQ: CGC)(BAT: WEED) has been disrupting the world of cannabinoids since 2013. Today, the company launches whisl — a fresh brand in CBD and a new vape designed to manage mood throughout the day. It’s a company first and what some are already calling “the future of vaping.”
whisl was designed to deliver the wellness effects of CBD with premium CBD isolate. whisl comes equipped with an innovative and interchangeable pod system, giving consumers the gift of sharper focus, calm or relaxation before bed.
Although it’s not the first time Canopy put out a vaporizer product, it is the first time they did so strictly for CBD enthusiasts and in the U.S. market. Canopy saw an excellent opportunity for mood management, as well as a better alternative for people who “like to inhale stuff.”
A Reliable Product, Critical Testing
Image via Canopy Growth
This product was reviewed by 373 consumers in blind trials to ensure whisl pods would deliver on their intended benefits. Consumers were asked a few dozen questions before and after testing like:
- How the product made them feel
- Whether they were sad or happy
- If they felt stressed or euphoric
- Their level of distractibility
Canopy learned that the mood of each consumer changed based on the choice of pod, with participants reporting that the whisl experience overwhelmingly matched or exceeded expectations.
Technical and Creative Aspects Cater to Consumers’ Needs
Image via Canopy Growth
The best thing about this product is that it’s a no-nicotine, additive-free vape that contains no THC. And yet, it’s an effective tool to manage mood and stress throughout the day.
Each whisl pod contains 200 mg of premium CBD isolate, a purified form of CBD sourced from licensed hemp providers within the United States. No tobacco, no nicotine and no harmful chemicals — just purified CBD formulations focused on helping consumers dial into their desired effect, creating multiple states of mood and tranquility.
The pods offer 3 music-based themes:
- “Tune In” allows users to focus on the task at hand.
- “Intermission” helps them relax throughout the day.
- “Fade Out” gets them ready for bed.
Smaller than most other vape offerings, whisl is totally pocketable and made with a solid, aluminum-build design. It was also made with a fidget factor in mind. Key features of whisl include an automatic shut-off temperature control, a rechargeable aluminum battery and glass-atomizer heating.
Hardware safety is just as important as the safety of the cannabinoids inhaled through the vaporizer. Canopy believes all devices need to be tested to ensure the highest level of safety. Therefore, each device must be inspected individually, and the company works closely with The Underwriter’s Lab (UL), the largest governing body for consumer electronics testing and safety, to certify all its vapes. Although the company isn’t required to certify its devices through UL, it has elected to do so, holding the entire industry to a higher standard.
whisl is that Next Generation of Mood Modulation
Image via Canopy Growth
The whisl concept was sparked by a need, and its evolution came from the glaring absence of quality products on the market. Canopy found a way to disrupt an entire industry by creating a better solution — one that resonates strongly with its consumers and is built around wellness.
whisl is fast-acting and gives its users an almost immediate experience by enhancing or managing their moods throughout the day. Through vaping, effects can be felt in as little seconds to minutes, compared to 30 minutes to two hours for ingested CBD.
This was one of the reasons Andy Lytwynec, VP of global vape business at Canopy Growth, entered this arena.
According to Lytwynec, cannabinoids take longer to go through the intestinal and digestive tracts when ingested, somewhat diluting a product before one feels its effects. He attributes this to a reason people are still using nicotine to de-stress.
“At Canopy Growth, we are pioneering the concept of using CBD to help consumers manage their moods at any given moment,” said Lytwynec.
Get Ready
Image via Canopy Growth
As of today, whisl is now available on EnjoyWhisl.com and ShopCanopy.com. Here consumers can get a first look at the new product and purchase it online.
Through an exclusive partnership with Circle K, whisl officially arrives at more than 3,000
Circle K convenience stores nationwide in October 2021. Not only will this launch mark the debut of whisl devices, but it also marks the single-largest national retail launch of a Canopy Growth product to date.
Image via Canopy Growth
Retail for whisl starter kits are priced at $39.99, with individual pods available for $19.99.
For more information on Canopy Growth and how the company is unleashing the power of cannabis to change lives, visit https://www.canopygrowth.com. To understand the difference between Pure CBD and THC, check out this article on Benzinga.
The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.
The author of this article owns shares in one or more of the stocks mentioned.
