Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Turn Around a Failing Team by Leading from Within

    April 20, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When a client of ours, let’s call him Joseph, took over a company project, he knew it wouldn’t be easy to turn things around. The design team had fallen behind over the course of a year and a half. They were just six months away from the final delivery date originally committed and had blown through more than half-a-million dollars originally allocated to the entire project. Yet, there was still nothing ready to deliver to their client. There was a huge liability sitting on the table…one that would ruin the company entirely. Joseph knew a special leadership skillset would be needed, the…

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    The Vault, Examiner, Fishbat, Mobile Advertising, Mobile Applications, Technology, Mobile Marketing, Apps, Mobile Marketing Action Plans, Small Business

    It’s 2014, and you still have no Mobile Marketing Action Plan? Change that!

    March 6, 2014
    Biotricity provides remote cardiac monitoring to patients through its biokit and Bioflux services. Biotricity's medtech technologies can be found in Samsung Watch4 devices and as a standalone platform at your local physical or health services provider.

    Biotricity Continues to Transform the Way We Do Health: Medtech Launches New Biokit Solution, Aims at Personal Health Monitoring

    September 15, 2021
    The Vault, Examiner, Pros and Cons Marketing, #IDontLikeWhen, Time Wasters, Serious Business, #TBH, #ToBeHonest, Bad Clients, I don’t like When, Monologue, Power of the Hashtag, Professional vs Novice, Rant, Small Business, Social Branding, Social Conversation, Social Media, Social Networking, Brand Persona, TBH, To Be Honest

    #IDontLikeWhen: A Marketer’s Rant

    May 24, 2013
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Easter, Gifting, Office, Corporate Relations,
    Business,  PeopleKeys’ DISC Insights

    Fill your Easter Baskets with Personality-based Ideas

    April 17, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Easter is a celebration of rebirth, and is a good time to also renew relationships by showing people around you your understanding of their personalities. DISC theory, a universal language of communication, teaches us everyone has their specific preferences, approaches and little quirks. This also applies to the types of gifts they enjoy to receive the most! At Easter, it is a tradition to give a basket to colleagues, family members and kids as a sign of appreciation. Here are few ideas you can use for Easter baskets, based on the personality style of the recipient. Be sure to check out the…

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    Worksport can save families during natural disaster, off-grid energy, npev, cor, solis, electric vehicles, hydrogen batteries, solar charge stations, non-parasitic charge stations, solar panel tonneau cover, trucking

    A Staple in Automotive Accessories Could Become Essential During Natural Disasters

    October 12, 2021
    Tranforming Network Infrastructure,Transforming Network Data Centers, Optical Networking, Virtualization, HyperScale Data Centers, SDN, Software Defined Networking, DCIM, Network Topology, Network Design, Network Architecture, Network Virtualization, Software Defined Data Center, SDDC, Virtualization Technology, Core Switch

    Global DCIM Industry Leader Cuts Losses, Leaves Market

    November 18, 2015
    Engineering Intelligence: What are engineering analytics? Engineering Excellence, Developer Productivity Engineering, SPACE Framework, Agile Project Management, DORA Metrics,

    What Are Engineering Analytics?

    November 3, 2022
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the passive personality styles

    April 13, 2019 /

    READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When it comes to dealing with stress, change and volatile situations, understanding DISC personality styles and communicating change in the proper way is always necessary. When you coach against life changes, a behavioral approach not only builds trust amongst all involved, but it allows each personality to contribute without the fear of conflict or confrontation. As we previously discussed in our blog about coaching life changes for the active personality styles, according to DISC theory personality styles can be separated into Active and Passive styles. The active “D” and “I” styles tend to react quickly to challenges and being stagnant drives them…

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    Amesite, Workforce Development, Workforce optimization, training, simulation

    AI-Driven Platform Enhances Corporate Culture, Brief Teams and Upskills the Workforce

    July 20, 2021
    Vint Cerf, Lettrs App, Digital Pivot, Co-Founder Internet, Father of the Net, Written Correspondance, Font, Calligraphy, Personalization, Technology News, Mobile Application

    Dear Internet: Father of the Net Speaks Up!

    September 14, 2015
    Nanaya App, Predictive Matchmaking, Love, Relationships, Arrangements, NASA, Science, Personalization, Jet Propulsion Lab Systems Engineer, Rashied Amini, Astrology, Compatibility, Technology, Technology News, Digital Pivot, Digital Gadgetry, Talent Zoo, Love Calculator, NASA, Mathcmaking, Mobile Dating,

    Nanaya App Predicting Love Based on NASA Science

    January 21, 2016
  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    Facebook, News Source, Facebook Newsfeed, Notifications, New Layouts, Social Media, Technology News, Digital Pivot

    Facebook Wants to Be the Middleman for Your News Outlet

    August 14, 2014
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness, Social Branding, Coaches, Marketing, Digital Marketing, Internet Marketing, Public Relations, LinkedIn, Facebook, Twitter,

    Social Branding for Coaches

    November 3, 2019
    Ancestry,Black Friday,Digital Pivot,Families,Family,Geneology,Hashtag,Heirloom Registry,Houstory,Memories,White,Friday,Wills, Will & Testament, Will and Testament, Final Wishes,

    Heirloom Registry Brings New Life to Family Histories with #NoMoreStuff

    November 14, 2015
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,

    Five Common Team Behavioral Problems

    June 14, 2019
    ADHD, ADD, Moms with ADD, Business, Break, Holiday Season, Family, Productivity, Deadlines, Schedule, Planning

    Staying Productive During the Holiday Season

    December 24, 2020
    American Psychology Association, Resilience, Stressors, Stress, Psychological Endurance, Psychological Resilience, Public Perception, Coping Mechanisms, Confidence, Interpersonal Relationships, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

    Resilience and DISC Personality Style

    December 18, 2019
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