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How to Deliver Your Sales Message
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…
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6 Ways to Boost Sales by Understanding Your Clients
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE…
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Using DISC for Building Global Markets, Part 2
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Once we begin to expand into new territories, we need to really do our due diligence to understand the local communities, traditions, business practices, and hierarchy. We need to position our leaders, based on the needs of businesses in outside cultures. Keeping our teams integrated by hiring locals will eliminate much of our burdens in the marketplace. Keeping our teams happy will build trust in nearby territories. Together, we can position our brand for greatness and eliminate cultural discrepancies in the process. In Part 1, we discussed why DISC theory is important to globalization and gave few tips and tricks for teambuilding…
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Using DISC for Building Global Markets, Part 1
READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Tariffs aside, globalization is here to stay. With the evolution of technology, our world gets smaller and smaller. Likewise, even the smallest business is now able to reach territories further and further away. This means connecting with people and authorities of all cultures, some that you may not yet be familiar with. But how do you get along with people that can be so different? Here’s a simple answer – DISC has always been a tool to understand people and predict their behaviors. We can fairly state that DISC is the international language of human behavior and no matter of cultural differences,…
