Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales, Marketing, Behavioral Selling, Behavioral Analysis, Business Development, Customer Service, Customer Experience, Client Profiles, B2C, B2B, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How behavioral selling can help your business

    June 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Behavioral selling is presenting your product or service in a way your customer can relate. Show them benefits, such as how your product will help them meet their goals or how your service will more than exceed their expectation. Some clients will want it now – give them examples and samples. Some will want it fun – allow them to experience it first-hand. Others will want assurance – provide customer references. Lastly, some want all the facts. To these, show the features that are most important to their current situation, provide them with a cost comparison and make sure to provide a…

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    Employee Relations, Employee Retention, Business, Hiring, Human Resources, Recruitment, Team Building, Workforce Optimization,

    Developing An Employee Retention Strategy That Works

    December 27, 2020
    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    Predictions for Real Estate 2016: How Agents and Facilities Managers Will Benefit

    December 22, 2015
    Cloud Computing Magazine, AWS, Cloud, Cloud Computing, Explained, Key Terms, PaaS, SaaS, Data Science, Deep Learning, Machine Learning,IaaS, Cloud Portability, Remote Access, Security, Vertical Cloud, Consumer Cloud, Server, Network, Hybrid Systems, Multi-Tenancy, Xaas, Anything-as-a-Service, DaaS, PaaS, Software-as-a-Service, Software Applications, Work Solutions, Business Solutions, Enterprise Solutions, Remote Workforce, Productivity, Workforce Optimization, Platform-as-a-Service, Infrastructure-as-a-Service,Flexibility,Private Networks, Virtual Private Networks, VPN, Virtualization,

    TelePacific Signs with Aligned Communications to better serviceTexas

    December 7, 2015
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the active personality styles

    April 24, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS It’s not always easy to adapt to change, especially if it’s all happening at once. Sometimes change can be overwhelming. There’s no guidebook as to how our lives are going to change every step of the way, and there’s no deadline to prepare for. This is a moment many people turn to a life coach or a behavioral consultant to guide them through and support transition. There are a lot of guidelines coaches implement to help handle transitions and support their clients from point A to point B. Let’s see how a coaching professional can best utilize the personality approach to guide…

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    These 5 altcoins should help everyone weather Crypto winter.

    5 Coins on the Ethereum Blockchain to Watch During This Altcoin Cycle

    June 3, 2020
    The Vault, Examiner, Digital Marketing, Digital Marketing Conference, Conference, Content Marketing, Content Development, Advanced DiscoverNet, DMFB, Digital Marketing for Business, Digital Marketing Solutions, DMFB 2014, North Carolina, Raleigh, Trade Shows, Seminars,

    Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

    January 6, 2014
    Boston Fintechs, Top Fintechs, Best Fintechs

    BEST FINTECHS IN BOSTON, RANKED

    July 21, 2021
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Turn Around a Failing Team by Leading from Within

    April 20, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When a client of ours, let’s call him Joseph, took over a company project, he knew it wouldn’t be easy to turn things around. The design team had fallen behind over the course of a year and a half. They were just six months away from the final delivery date originally committed and had blown through more than half-a-million dollars originally allocated to the entire project. Yet, there was still nothing ready to deliver to their client. There was a huge liability sitting on the table…one that would ruin the company entirely. Joseph knew a special leadership skillset would be needed, the…

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    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    Outsourcing the Right Way: An 8-Step Program Ahead

    November 18, 2015
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness, Communication, Improvements

    Improve your communication with DISC

    October 6, 2019
    iot, m2m, drone, fog computing, edge computing, smart home, smart city, connected home, smart transportation, wireless, big data, iot power, cloud computing, infrastructure, security, cybersecurity, manufacturing, supply chain, IIoT, industrial IoT, autonomous

    HP Aruba Empowers Smart Venues

    December 4, 2015
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the passive personality styles

    April 13, 2019 /

    READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When it comes to dealing with stress, change and volatile situations, understanding DISC personality styles and communicating change in the proper way is always necessary. When you coach against life changes, a behavioral approach not only builds trust amongst all involved, but it allows each personality to contribute without the fear of conflict or confrontation. As we previously discussed in our blog about coaching life changes for the active personality styles, according to DISC theory personality styles can be separated into Active and Passive styles. The active “D” and “I” styles tend to react quickly to challenges and being stagnant drives them…

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    Brain Woods,Charity,Christmas,Contest,Devan Rue,Florida,Fort Pierce,Gene Stovall,Hakim Rasheed,IneKineticLive Event,LSSD,Mike Why,Orlando,Pittsburgh,Playas Mob Radio,Shorty Produkshins,Sing Venue,Sun Hound,Sweet Note Entertainment,The Examiner,The Vault,Toys for Tots,Waterfront

    Florida businesses promote ‘independent’ through annual Pittsburgh cause

    December 11, 2014
    Matthew Zachary, WeDidIt, Crowdfunding, Healthcare IT, Mobile App, Apps, Technology, Tech News, Cancer Survivors, Instapeer, Social Media, Emotional Support, The Vault, Examiner, Social Awareness, Stupid Cancer, Cancer Patients, Community, Niche Networks, Family, Families, Kids, Teens, Children, Education

    Stupid Cancer’s Instapeer App supports young adult cancer victims via “Social”

    October 15, 2013
    "Shop of the Future,"Brand Awareness,Brand Story,Brick-and-Mortar,Department Stores,Experiential Marketing,Fashion,Fashion Technology,Fit-Out,Herald Square,Interactive Experience,Jeremy Bergstein,macys,Manhattan,Oscar Feldenkreis,Perry Ellis,Storytelling,The Science Project

    Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience

    November 10, 2015
  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    Boston Fintechs, Top Fintechs, Best Fintechs

    BEST FINTECHS IN BOSTON, RANKED

    July 21, 2021
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    GreatCall Acquires Lively, Inc. to Provide Golden Year Support

    December 4, 2015
    Announcements, GoPro, Live Streaming, Twitch, Gamification, Comic-Con, Examiner, The Vault, Microsoft,Live, Live Events, Live Video, Strategic Partnerships, Video Content, XBox Live, Xbox One,

    GoPro releasing new app with exclusive tools for Xbox One community at Comic-Con

    July 22, 2014
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