PREVIOUSLY PUBLISHED ON EXAMINER You know, there is a law that you should ALWAYS be responsible to uphold. As a Marketer, there will always be projects that come your way. Many of those projects will be more lucrative than others. But, what will you do with those offers? Do you accept them or not? As a Marketing Expert, it is your responsibility to act responsibly for your brand. As you recall from previous articles, your […]
#IDontLikeWhen: A Marketer’s Rant
PREVIOUSLY PUBLISHED ON EXAMINER Now Trending: #iDontLikeWhen. Thanks, Twitter! I am now free to rant as a Marketing Professional and Columnist! Shoot, I may even spark up a little controversy! This sounds fun! If you have been involved with Marketing or any related industry, I’m sure you have heard this line before.“Oh, my cousin can do my Facebook for me…” They go on to say how easy it is to do, but are disappointed at […]
Lack of Social: So Many Businesses are STILL Doing it Wrong!
PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media […]