Social Branding for Coaches

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Many coaches get accredited in DISC Behavioral Analysis as a first step or as a part of their coaching training. Once they complete their training as a Certified Behavioral Consultant or as a Certified Behavioral Life Coach, one of the most often asked questions is how do I reach my potential clients. We, at PeopleKeys, are here to help while you’re expanding your coaching network. One of the first places you should start developing your brand is on social media, and here are a few points for you to consider.

Social communication is not only an “I” job.

While I-type personalities tend to be natural influencers and communicators, not all personalities are accustomed to the impact social media can bring upon a community. For some DISC styles, social media can be a bit uncomfortable because it means you will be required to interact with others. It means you will have to be informative yet entertaining, concerned yet empowering, and ready to engage in small talk in order to build loyalty amongst consumers. Taking a more “us” approach to social media, as opposed to a “me” approach may be one concern, while other DISC personalities are more comfortable blending in amongst the crowd or empathizing with the problems of others. While you’re encouraged to hand this job over to an “I,” consulting with one may be all it takes for success. Having a variety of marketing messages which address each of the four personality types will be most effective.

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