Networking can be an uncomfortable feat for many coaches entering their first few years in business. They’re intimidated by titles and worried decision-makers are unapproachable. In fact, making more connections means growing your coaching network and increasing your potential client outreach. Following up with your network not only warrants eventual contracts in the future, but it also keeps interested parties “in the loop.” As your coaching network begins to grow, your efforts will not go unnoticed. You can build your network by participating within local chapters and organizations, frequenting mixers and events, and even socially through sites such as Alignable and LinkedIn. While we have heard the cliché, “it’s not about what you know, it’s about who you know,” there is truth to the matter. Here are a few points to consider:
Lay down a basic roadmap for ongoing business encounters.
First, identify your network. Pay attention to who your audiences are and who is most interested in the services you offer. Realize the ways in which each audience member benefits from your brand. Utilizing DISC theory will allow you to understand the personality types your audience is comprised of, while value-based assessments will allow you to focus on what’s most important to their core being. Second, define the needs of your audience and seek to fulfill those needs through the services you provide. Utilize the hidden passions of people to predict their internal motivators and how they buy before you embark on your mission. Make sure your audience can easily envision the future under your tutelage.
