How to Deliver Your Sales Message

Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS

Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line.

We can learn a lot from TV

There are people in charge of content development, while there are others are in charge of decision-making. Research suggests identifying the demographics, psychographics and brand loyalty of each viewing audience before crafting that content for airing around the globe. Because of this, we see content change based on the season, sporting event or even television programming that we are tuned into. Diehard fans of The Walking Dead might find advertising bombarding them with zombies or thoughts of the afterlife, while advertising for This is Us reflects everyday life, often depicting family, experiences and adventures that promise memories to last us a lifetime.

So, what can you learn from TV and how can you best deliver your sales message? Read the full article on DiscInsights by PeopleKeys

Jessica N. Abraham

Jessica N. Abraham

Jessica N. Abraham writes about Business, Career Development and Technology. She is a professional resume writer with Resume.Academy and former owner of Shorty Produkshins, where she spent more than 17+ years, dedicated to a life of Social Branding, Public Relations and Design Strategy. Radio personality and producer for a number of live shows and events, Jessica continues to replicate her strategy for the upcoming tEQ.life brand. She holds an MFA in Media Design, MS in Entertainment Business and MS in Internet Marketing. Her undergraduate includes a BS in Entertainment Business & Law and AS in Recording Arts. Check out more of her work here: ❂ EXAMINER ❂ PEOPLEKEYS ❂ TMCNET ❂ MEDIUM ❂ CHA CHA IN THE CITY ❂ AXS.COM ❂ TALENTZOO ❂ DIGITAL PIVOT ❂ CBSLOCAL: MIAMI & SOUTH FLORIDA ❂ CBSLOCAL: TAMPA ❂ RECIPE STATION

You may also like

Close Menu