Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales Attribution, Revenue Attribution, Marketing Attribution, Advertising Strategies, Jessica Abraham, Jessica N Abraham
    Business,  News Break

    Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?

    December 29, 2020 /

    Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…

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    Top Fintechs, Best Fintechs, Columbus Ohio,

    BEST FINTECHS IN COLUMBUS, RANKED

    July 21, 2021
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness

    Expand your Coaching Network with your “Net Worth”

    August 19, 2019
    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    Mitel Seeks to Enhance Mobile Productivity

    February 16, 2016
  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    Consider SEO & SEM Bones, Social Media the Soul That Embraces

    March 7, 2020 /

    PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis  — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed. Now, we can…

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    Android,CES,Connected Gym,Connected Run,Consumer Electronics Show 2016,Creative Technologies,Design-Driven,Digital Pivot,First Music Activated Treadmill,Connected Devices,IoT, Internet of Things,Peloton,Google Maps,Nautilis,Interactive Treadmill,MyWellness Cloud,Running Music,Street View,Talent Zoo,Technogym,Technology,Technology News,UNITY,World of Health and Fitness,Digital Gadgetry, Digital Pivot,

    The World’s First Music-Activated Run to Debut at CES 2016

    January 5, 2016
    "Shop of the Future,"Brand Awareness,Brand Story,Brick-and-Mortar,Department Stores,Experiential Marketing,Fashion,Fashion Technology,Fit-Out,Herald Square,Interactive Experience,Jeremy Bergstein,macys,Manhattan,Oscar Feldenkreis,Perry Ellis,Storytelling,The Science Project

    Perry Ellis Digitally Reawakens Fashion with Disruptive Shopping Experience

    November 10, 2015
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    How Millennials are Shifting the Cloud Contact Center in 2016

    January 4, 2016
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Benchmark performance for sales excellence with DISC

    September 2, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time? The answer is simple. We benchmark our performance and continually improve processes, internally, by applying a behavioral selling approach. Measuring our performance, we gain insight into ways that we can optimize all operations and strengthen our efforts by finding our shortfalls and identifying opportunities for improvement. In order to benchmark our performance, we must decide which variables will serve as…

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    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    Empire Access Ditches Legacy Systems, Implements GENBAND

    February 16, 2016
    Brand Social,Event Marketing,Examiner,Internet Marketing,Live Events,Social Branding,Sponsorships,The Vault

    Event marketing? Two words: Brand socially

    February 21, 2013
    Network Functions Virtualization, NFZ, NFZ Zone, AWS, Cloud, Cloud Computing, Explained, Key Terms, PaaS, SaaS, Data Science, Deep Learning, Machine Learning,IaaS, Cloud Portability, Remote Access, Security, Vertical Cloud, Consumer Cloud, Server, Network, Hybrid Systems, Multi-Tenancy, Xaas, Anything-as-a-Service, DaaS, PaaS, Software-as-a-Service, Software Applications, Work Solutions, Business Solutions, Enterprise Solutions, Remote Workforce, Productivity, Workforce Optimization, Platform-as-a-Service, Infrastructure-as-a-Service,Flexibility,Private Networks, Virtual Private Networks, VPN, Virtualization,

    China Mobile Adopting NFV Solutions to Improve Telecommunications Structure

    January 27, 2016
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Top 5 reasons why sales employees quit

    August 30, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS The hiring manager is often undervalued, because the recruitment process is so complex. Not many realize what it takes to find qualified talent or how to develop a meaningful hiring process that proves itself over time. Likewise, Human Resources can also go unappreciated for their role in employee retention and/or turnover ratios. Yet, together, these two forces make all the difference in the world. Together, they drive successful employee relations by making sure all pieces of the puzzle fit together perfectly. They stand for peace and organization within the company. They act as the intermediate between departments and identify the daily needs…

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    NYX, NYC, New York's Best Tech Startups Ranked

    BEST TECH STARTUPS IN NYC, RANKED

    May 17, 2021
    Screen Shot 2018 11 06 at 1.43.04 AM Future Market Insights recently broke down five trends in the Global Natural Language Processing market that we can expect in the next ten years. Here is a quick look at those:

    5 Global Natural Language Processing Trends & Why the Market is Booming

    February 19, 2016
    Bolawrap from Wrap Technologies is capable of replacing tazer guns, deadly force and police brutality. It's VR training and simulation is just what the streets need when protecting the innocent.

    Investing in a Solution Means Supporting Change, Contributing to a Better Tomorrow (BolaWrap)

    August 30, 2021
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    Playas Mob Radio, Shorty Produkshins, Jessica Abraham, Jessica N Abraham, Ron Good Hogan, Fort Pierce, Clewiston, FM Radio, Terrestrial Radio, Cocoa Beach, Melbourne, West Palm Beach, Deerfield Beach, Fort Lauderdale, Miami, Baton Rouge, Nassau, Independent Music, Music Executives, Examiner, The Vault, Florida Radio Shows, Traditional Media, Digital Media, Streaming Music,

    Playas Mob Radio: Breaking independents via Online and traditional platforms

    November 12, 2014
    All Electric Race Series, Ferrari, Tesla, Worksport, Terravis Energy, Polaris, KULR, Greenland Technologies, KULR, Phoenix Startups, Arizona Startups, StartEngine Startups, Battle Approved Motors, The Battle Ground, BAM, Chris James, Racing, Electric Vehicles, EVs, UTVs, Utility Terrain Vehicles, ATVs, All Terrain Vehicles, Glamping, Racing, NASCAR,

    What is a UTV, and Why Might Investing in BAM be a Good Idea?

    July 22, 2021
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion, Compliance, Steadiness

    Can you predict the success of your sales team?

    September 2, 2019
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