AccuWeatherIQ — The Randall Pearson of brands and advertisers

Accuweather, AccuWeatherIQ, Advertising, Business, Business Tools, Data Privacy, Economy, FTC, Global Economy, Investments, Marketing, Markets, news, Randall Pearson, ROIs, Solutions, Sterling K. Brown, Tech News, technology, This is Us, Trade, Trading, Trends, Weather Predictions

Previously Published to tEQ.life

The average American had never heard of a weather trader or how the weather could play a major factor in the Global Economy – and then, we did. In fact, almost eight-million viewers quickly learned what it meant to be a weather trader, as we became more familiar with one Randall Pearson (Sterling K. Brown), on NBC’s hit television series, This Is Us.  

We caught a glimpse at just how important weather economics were to both trade and the stock market, as Randall pounded away at the keys, making his predictions, and even burning himself out in the process. Investors may have found new ways to capitalize on this practice, as business owners became hip as to how the weather could be used to forecast products would sell, according to last minutes changes in the weather or climate, and its impact on the economy, overall.

If you were paying close enough attention, those charts and graphs were painful to look at – and, maybe even to understand. But, Randall did so quite diligently, meeting his deadline, and the rest became history from there on out.

New scalability with little-to-no effort at all.

Thankfully for you, AccuWeather, one of the world’s most recognized and trusted resources in weather and climate, is making it easier to predict the impact of the weather on business, as they launch a new solution for brands and advertisers, everywhere. With the launch of AccuWeatherIQ, AccuWeather allows the average business owner to target their audiences, based on weather patterns, and has made it possible for those brands to integrate this data into industry-leading data platforms.

According Scott Sameroff, AccuWeather’s Senior Director of Data Products and Partnerships, “AccuWeatherIQ answers a critical need identified by our many advertising clients, which is to efficiently and effectively extend weather-based campaigns from AccuWeather properties across their entire media strategy and spend using the same weather data assets — with assurances that the toughest standards of data privacy, consumer choice and protection are applied to such assets.”

A recent press release further explains that “AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or ‘next weekend’ [in order to] provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.”

Every day, over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. Since 1962, radio stations, television networks, newspapers, and now mobile widgets on our lock and home screens, have relied on AccuWeather for their ability to accurately predict the weather for days, weeks, and even months ahead of time. So, it’s safe to say that they “know weather.”

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or “next weekend” to provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

By utilizing AccuWeather’s unique proprietary weather forecasts weather data and proprietary forecasting tools, such as its exclusive AccuWeather RealFeel® Temperature and Lifestyle Indices, brands will be able to create more personalized and contextual digital marketing campaigns that reach customers at relevant moments in time – with little-to-no effort at all. In fact, weather data segments are currently available and able to be imported directly within Salesforce and LiveRamp Data Stores, in addition to AccuWeather’s owned and operated media properties.

Advertisers will be able to schedule their campaigns, based on the weather, and better budget their spending on days that would provide either little or greater significance to their bottom line. Not only would they cut back on unnecessary spending, but they would have more to invest at times that would prove more profitable to their ROIs. While annual budgets may already be budgeted, based on the month, season or even year, they will now be more flexible and able to allocated based on day, week or even hour!

Data Privacy & Consumer Protections.

In light of yesterday’s decision by the Federal Trade Commission (FTC) and New York Attorney General that both Google and subsidiary, YouTube, would pay a record $170M fine for allegedly violating the Children’s Online Privacy Protection Act (COPPA), you may be wondering just how this new platform will ensure your privacy, as you make the decision to carry an umbrella to work or make your children wear a rain jacket to school.  

Teaming up with a select group of trusted data partners in data privacy and protections, AccuWeather states its commitment to consumer privacy and protecting the rights of consumers by through increased transparency within the marketplace:

“By working with world-class partners, such as Salesforce, LiveRamp, and Beemray, we are committed to maintaining industry-leading data privacy and consumer protection practices, while supporting business innovation and growth,” vows Eric Danetz, AccuWeather’s Global Chief Revenue Officer. The AccuWeather app allows users to control when AccuWeather or its third-party partners may access user data, including device location data, and for what purposes such data may be used, with clear prompts and navigation screens and specific notice and consent language. 

Keeping this in mind, Danetz goes on to say, “We have been dedicated to building products and advertising solutions that embrace the best practices of data privacy regulations to enable our U.S advertising partners to reach AccuWeather users at the right time and the right place, with the right context, while putting our users in charge of their data.”

Advertisers may not yet be able to change the weather, but at least now they can change their efforts at the drop of the barometer. And, while they may not have a life as perfect as Randall Pearson, they can still rake in the big ones by learning how to invest in the weather economy!  


DISCLAIMER: Neither NBC, This is Us, nor Sterling K. Brown have any affiliation with the AccuWeather brand or its product lines.

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Wearables, disrupting an industry and helping you to “feel sound like never before”

Wearables, Technology, Tech News, Technology News, News, Music, Gaming, VR, AR, XR, Music, Music Tools, Virtual Reality, Augmented Reality, Mixed Reality, Experience, User Experience, Sensory, Digital Gadgetry, Audiophile, Business, Investments, Sensory, Gamification, Woojer, MusicProduction, CCS Insight, Markets and Market, Market and Markets, Kickstarter, Startup

Previously Published on tEQ.life

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

Today, we watch movies in surround sound. We play games using our headsets. We live the virtual experience, but our audio keeps us grounded. The good news is… that’s all about to change — and, it’s thanks to Kickstarter, wearable technologies and a team of lifelong audiophiles.

Meet Woojer.

Woojer, Born to Feel. Courtesy of Woojer on YouTube, 2019.

Woojer, a company based in Tel Aviv, has been dedicated to bringing biotechnologies to the world of consumer audio design. Their mission is to introduce consumers to immersive experiences and allow them to feel the sound just as they would in real-time. They do this by tapping into the acoustics and frequencies that we feel, but naturally, we cannot hear.

Founded in 2008, Woojer has been working diligently to study, design and perfect those technologies in which are soon to become acknowledged as a standard for the “new norm.”

With three separate Kickstarter campaigns, starting in 2013, the company has been introducing their product in phases, aimed at perfecting their line, their designs and in creating a more 360 experience. Introducing and reintroducing each product, based on the feedback of research and development and the patents they received, they are now ready to launch their new high-fidelity products into global markets, worldwide.

An introduction to innovation.

In the Streets. Courtesy of Woojer on YouTube, 2019.

Since the beginning of the year, Woojer began teasing their products at festivals and conferences all over the world, including E3 and the Consumer Electronics Show (CES) in 2019. Disruptive to an entire industry, thousands have lined up to experience the power of stimulating gameplay, haptic transducers and polyphonic experiences first-hand. They now await mass production, which should wrap up by the end of November and deliver to more than 900 early adopters by the end of December.

With 55 days still left to their campaign, Woojer has already surpassed its initial goal of $20K by more than 904%!

Reproducing dynamic sound systems on a more personal level, the new Woojer products allow consumers to feel the “oomph of bass and the pulse of energy” with frictionless motion and dynamics falling outside of the standard 20Hz to 20kHz range. Soon, they will be able to experience frequencies as low as a 1Hz tone with adjustable sensations and volume control.

Strap Edge Vs. Vest Edge Technologies.

Strap vs. Vest Edge Technologies. Courtesy of Woojer on YouTube, 2019.

Strap Edge and Vest Edge technologies include patented OSCI transducers, haptic feedback and sensors that guarantee full immersion, precise harmonic reproduction and durability for everyday use. Consumers will be able to feel the sound through waves of pressure and the caustic movement of air. With the patented oscillating frame, movements are accurately reproduced, as frequencies are played at up to 500Hz, including the subsonic frequencies, undetectable by the human ear.

Both devices are ultra-silent, have low-latency and can get up to eight hours of battery power per charge. Equipped with Bluetooth 5.0 and analog headphone amplification, The Vest Edge targets sensory points in key areas of the human body that allows the wearer to “feel sound like never before.” The Vest Edge was created for use with virtual reality, gaming and music production. In fact, Woojer’s Kickstarter pagegoes on to state:

“The Vest Edge gives you 360 degrees of immersion, delivering accurate and detailed sensations that’ll raise your pulse. It’s got out-of-the-box stereo haptics and is the perfect companion for at-home gaming and VR. If you’re a music pro- this’ll pump the low-frequencies through your body as it engages you in a unique and mesmerizing audio experience.”

The Strap Edge, on the other hand, was created to be worn on the hip, chest or across one’s body, providing a polyphonic, stereo experience. It was created for everyday gamers and music enthusiasts, on-the-go. Basically, no matter which device you choose, you will be able to feel the music as if it was flowing through your veins, giving every performance an additional boost of reality.

Both devices can be paired with the Woojer Haptic Metronome App, helping you to live life to a new beat. When synched, the metronome works with the rhythm and tempo of the music, providing additional training and sophistication to the audio pro or music producer.

The rapid growth of wearable technologies.

Lee Shupp — “The Future of Wearables.” Courtesy of TEDx on YouTube, 2015.

In 2014, CCS Insight predicted that within five years, the Wearables Industry would only be worth $25B by 2019. Instead, it hit $21.7B in 2016 and according to MarketsandMarkets™, the Wearables Market is set to grow at a rapid CAGR of 15.5% and expected to reach $51.6B by 2022 — more than double what we had expected to see in previous years. Whether you’re a music producer, avid gamer or simply an investor, Woojer is definitely worth checking out.

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