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Technavio predicts significant trends in television ad-spending through 2019
PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…
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Playas Mob Radio: Excellent platform for independents to shine alongside majors
PREVIOUSLY PUBLISHED TO AXS.COM Independent music artists are constantly looking for an avenue to be heard by potential fans and to be discovered by the music industry’s top movers and shakers. The problem, however, is that there are multiple avenues for them to do so. And still, their objective is not being achieved due to barriers of entry and/or lack of mixed audience participation. Independent artists are faced with paying high fees without the promise that they will be heard and accepted with open arms by those that can make their dreams a reality. Often times, they pay high fees, and there is no audience at all. Other times, platforms…
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Playas Mob Radio: Breaking independents via Online and traditional platforms
PREVIOUSLY PUBLISHED TO EXAMINER Today, November 12, 2014, Examiner sat down with Playas Mob Radio of WJFP-FM and discussed how they are combining traditional, Online and modernized marketing efforts in “breaking independent artists, brands and causes, Worldwide.” And, while there are many Online radio stations and shows saturating the World of Streaming Radio Broadcasting, Playas Mob Radio is doing “it” a bit differently. Playas Mob Radio is a radio show dedicated to independent artists, brands and causes looking to expand audiences, create awareness and be heard by those who matter — often times that A&R, who is scouting out new talents. Other times, it is the potentially shareable fanbase of…
