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A Marketer’s Nightmare: Content Block
PREVIOUSLY PUBLISHED ON EXAMINER You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING. You try, you try, you try and still — you come up with nothing. Content block! It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need…
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Search Engine Optimization… The Neverending Story
PREVIOUS PUBLISHED ON EXAMINER Search Engine Optimization is an ongoing effort… Point. Blank. Period. There are some experts out there speaking false information into the Business World on how it “doesn’t matter how high you rank in Google” and other search engines, most of your focus should be on actual marketing itself. Are they serious?! Those who know Internet Marketing like the back of their own hand know that SEO (Search Engine Optimization) is one of the most important elements of marketing. As a matter of fact, it is the reason that other forms of marketing even exist and continue to strive! Who says appearing on the first few pages,…
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Flash and SEO will NEVER MARRY… They are too wrong for each other!
PREVIOUSLY PUBLISHED ON EXAMINER As an Internet Marketing Professional, it is my duty to address the common problems of today’s Internet Marketing blunders — or lack thereof, or to inform you of new technologies and practices that will benefit your brand. As of recent, I have been running across quite a bit of things that may seem like “old news” and be “outdated information” to some. The problem is, people are still engaging in these common malpractices. Today, we will address Flash! In the world where HTML5 is beginning to take over web circuits and jQuery is continuously providing us with amazing cross-platform delivery, it is quite interesting to see…
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Lack of Social: So Many Businesses are STILL Doing it Wrong!
PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established client base and list of potential consumers collected by businesses…
