Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    The Vault, Examiner, Content Marketing, Content Development, Alt Tags, Archives, SEO, Search Engine Optimization, Search Engine Marketing, SEM, Content is Key, Content is King, Descriptions, Meta Descriptions, Meta Tags, Keywords, Image Tags, Internet Marketing Orlando, Internet Marketing Pittsburgh, Internet Marketing Warren, Naming Properties, Orlando Search Engine Optimization, Search Results, Shorty Produkshins, Shorty Productions,

    Search Engine Optimization… The Neverending Story

    May 15, 2013
    Oblong, Benzinga, Invest, Investing, Technology, Tech, Movie Technology, Hollywood, Team-Building, Collaboration, Productivity, Workforce Collaboration, Globalization, Data, Data Analytics, Touchscreen, Smart Devices, Smart Device Technology, Extended Screens, Workforce Engagement, Engagement, Tech, Technology, Business,

    Out of the Script “Minority Report” and into Home Offices Everywhere

    June 25, 2021
    Branding 101, Marketing 101, Elements of Internet Marketing, Internet Marketing, Digital Marketing, Public Relations, Jessica Abraham, Jessica N Abraham, Press Release, Public Relations, Publicist, Search Engine Optimization, SEO, Blogging, Publicity, Shorty Produkshins, Social Media Release, Examiner, The Vault,

    Elements of Internet Marketing: The importance of the press release

    November 5, 2013
  • DISC Insights, Personality Testing, Persona, DISC Theory, Personality Testing, Hiring, Hiring Cycle, Recruitment, Human Resources, Interviewing, Onboarding, Communication, Assessment
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to use DISC results during a hiring interview

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Every hiring manager knows it can be a daunting task to sift through resumes all day. Many recruiters use a benchmarking process to narrow down the talent pool and know in advance not only what kind of background and information they’re looking for, but also the type of personality best suited for the job at hand. What happens when everything else matches ideally and you are in need of a strong “Peacemaker” style (SC-type personality), but your candidate is showing as a “Contemplator” (SCD personality combination)? You may be also intrigued by the additional value this extra “dominance” in their personality can…

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    Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing

    Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency

    November 16, 2015
    amazon prime first iot connected bike Yes, they really tried Amazon! Sorry, folks, a stationary bicycle made by the exercise gear company, Echelon, has no affiliation with Amazon and is not being sold as an exclusive “Prime Bike” to Amazon members.

    “That ain’t ours!” Company falsely claims Amazon partnership at product launch

    September 23, 2020
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    BrightPoint Security Enhances Community-Based Threat Intelligence Capabilities

    December 21, 2015
  • DISC Hiring, DISC Insights, DISC Personality, Personality Testing, Predictive Hiring, Hiring Cycles, Talent Acquisition, Recruitment,
    PeopleKeys’ DISC Insights,  Business,  Career Development

    How to use DISC for Talent Acquisition

    January 4, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Research by the Harvard Business Review shows that acquiring top talent could ultimately be the difference between success and mediocre result. In fact, vetting and positioning incoming talents, based on strengths and abilities, isn’t always enough. With every “ying,” there’s a “yang.” Therefore, both are necessary in finding the right talent for your organization. We need to find balance in everything we do. We must position the new amongst the existing in order to strengthen our organization, overall, and therefore gain greater footing within the markets. Where one lacks, we should find one that excels. Examining the behavior of incoming talents for…

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    DISC Personality Types, DISC Theory, Personality Traits, Dominance, Influence, Stability, Compliance, Social Media, Marketing, Internet Marketing, Facebook, LinkedIn, Twitter, Instagram, Reddit, Snapchat, Business, PeopleKeys

    Social Media Activity, Based on Personality Type

    October 24, 2019
    Workforce Optimization, Human Resources, Employee Relations, Predictive Hiring, Duplicating top Talent, DISC Personality Types, Personality Traits, Behavioral Analysis, DISC Insights, Employee Relations, Retention, Turnover

    Using DISC for Workforce Optimization

    February 7, 2019
    American Psychology Association, Resilience, Stressors, Stress, Psychological Endurance, Psychological Resilience, Public Perception, Coping Mechanisms, Confidence, Interpersonal Relationships, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

    Resilience and DISC Personality Style

    December 18, 2019
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