Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Mad Marketer, creative project management tools, marketing program management, marketing projects management, project management for marketing, project management marketing
    Business,  Technology,  TMC Net Contributions

    What Can Businesses Learn About Omni-Channel Marketing from Signet’s Extensive Brands?

    January 22, 2016 /

    Previously Published to The Mad Marketer Earlier this month, Signet Jewelers acknowledged that omni-channel marketing was a major factor in increased sales for 2016 – and especially for end of year holiday shopping. In fact, they claim that it has, according to The Wall Street Journal, “Amazon-proofed” their endeavors. In the eight weeks leading up to Christmas, this Bermuda-based diamond retailer grew its sales by 5 percent in comparison to previous years. This year, Signet Jewelers has racked in $1.95B, a sharp increase for any business of this caliber. Signet is also known as the umbrella operation for subsidiary group, Sterling, which includes Kay Jewelers, Jared the Galleria of Jewelry,…

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    The Vault, Examiner, Brand Awareness, Brand Persona, Personality Type, Brand Identity, BrandYou, Competition, Consultant, Doing Business As, Internet Marketing, Web Presence, Digital Marketing, Mobile Marketing, Omnichannel Marketing, Social Branding, Niche Markets, Professionalism, Globalization, Quality Assurance, Subject Matter Expert, Word of Mouth, Referral, Profinder, Social Media, Social Networking, Connections, Brand Loyalty, Brand Integrity,

    Let’s Talk Quality: YOU are Responsible for YOUR Name!

    June 1, 2013
    Contests,Content Development, Tech News, Technology, Technology News, Content, Customer Experience,Demand,Digital Pivot,Downloads,Exclusivity,Gamification,Giveaways,Incentive-Based Selling,Interaction,Marketing,Mobile Advertising,Mobile App Development,Mobile Marketing,Niche Markets,Personalization,Popularity,Sales,Sampling,Stud,ySurvey,Talent Zoo,Technology,Testing,U,IUser Experience,UX,Compulsive Behavior,Connected Devices,Consumer Interests,Convenience,Couponing,Digital Pivote,Commerce,Exclusive Offers,Locational Shopping,Maryann Moschides,Mobile Advertising,Mobile Incentives,Personalized Experiences,Scanbury Shopper Survey,Shopper Experience,Shopping Habits,Study,Talent Zoo,Behavioral Analysis, Personality Types, Personality Traits,Technology News, DIgital Pivot, Tech, Technology News, Technology,

    5 Necessary Elements for Effective Mobile App Development

    February 9, 2016
    A2z inc, fabtech, welding event, fabricating event, welding, fabricating, teamsters, The Vault, Examiner, Mobile Apps, Inventory Management, Logistics, Operations, Supply Chain, Live Events, Canada, FabTech, FabTech Canada, Boilermakers, Skilled Traders, Productivity, Marketing, Internet Marketing, Mobile Marketing

    300-year-old Industry Implements Innovative Tech Trends

    March 11, 2014
  • Omni-Channel Customer Engagement, Omni-Channel, omnichannel, omni channel, customer engagement, self service, multichannel, mobile customer care
    Business,  Technology,  TMC Net Contributions

    The Difference Between Enterprise and Mid-Size Customer Service Solutions and Why Aspect is a Big Deal

    January 6, 2016 /

    PREVIOUSLY PUBLISHED TO TMCNET’S OMNI-CHANNEL CUSTOMER ENGAGEMENT As decent-sized business, expanding services to overseas clientele, you might wonder how you fit into “the mix.” Is your company considered a mid-sized business? Or, is it an enterprise? Both come with distinctive needs, and yet it always comes down to whatever it is that the business is looking to achieve. When understanding which grade of solutions your business requires, take a step back and analyze your business. Identify your direct needs – and what solutions would best help your business to excel. The same is no different from customer service solutions. What you will find out is quite surprising, really. In a…

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    Healthcare Technology , Electronic Records, Healthcare Innovation, Medical Devices, Mobile & Connected Health, Home Health Monitorning, Health Information Exchange (HIE), telemedicine, Electronic Medical Records, Mobile Health Care, connected health, e-health, Point of Care, Medical Device Integration, Telemedicine, Medical Image Management, glucose monitor, remote clinical care, smart pills, iPad healthcare, Proteus, medical sensors, biosensors, mobile health sensors, smart health, home health monitoring, vital sign monitoring, medical text to speech, capsule endoscopy, medication management, medical smart cards, patient bar coding, EHR, EMR, PHR, clinical decision support, health information exchange, clinical documentation, Microsoft HealthVault, Google Health

    Evariant Awarded Funding to Innovate Healthcare CRM

    December 7, 2015
    Ad Spending,Archives,Digital Marketing Solutions,Digital Media,Examiner,Internet Marketing Orlando,Internet Marketing Punxsutawney,Market Projection,Market Trends,Marketing Trends,Mobile Advertising,Mobile Marketing,Omnichannel Marketing,Streaming TV,Technavio,Technology,Television Ad Spending,The Vault,Traditional Media

    Technavio predicts significant trends in television ad-spending through 2019

    April 3, 2016
    Benzinga, Covid 19, Clean Air, Clean Technology, Clean Energy, Sustainability, Smart Building, Smart Office, Smart City, Indoor Air Quality, Jessica Abraham, Jessica N Abraham,

    Is It Time To Have A Talk About Poor Ventilation Post COVID-19?

    April 7, 2022
  • Omni-Channel Customer Engagement, Omni-Channel, omnichannel, omni channel, customer engagement, self service, multichannel, mobile customer care
    Business,  Technology,  TMC Net Contributions

    Resolve to Keep Your Customers Happy in 2016

    January 4, 2016 /

    PREVIOUSLY PUBLISHED TO TMCNET’S OMNI-CHANNEL CUSTOMER ENGAGEMENT As productivity literally falls into our hands, and technologies allow for better integration of our most precious business tools, cloud contact centers are working hard to plan their roadmap for 2016. While some of us have been working diligently through the holiday season, many of are returning to the control boards for the first time since last year! As we enter 2016, many of us are ambitious and excited about what is rumored to come. We have set goals through resolutions of things we are inspired to achieve – and we will. Aspect (News – Alert), a developer of omni-channel customer engagement solutions, did…

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    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,

    Building resilient teams with DISC

    October 14, 2019
    Engineering Intelligence: What are engineering analytics? Engineering Excellence, Developer Productivity Engineering, SPACE Framework, Agile Project Management, DORA Metrics,

    What Are Engineering Analytics?

    November 3, 2022
    nouveau monde graphite mining battery metals materials Is it possible for mining methods and environmental sustainability to co-exist on a more intimate level? A Québec, Canada, battery materials company believes that with a higher set of standards and a stronger emphasis on accountability, it’s possible. It says that it is showing the world firsthand what it takes to be environmentally responsible by touching on the social component, the financial performance, and the long-term perspective — regardless of the stigma mining has earned to the contrary.

    Sustainability vs. Extractive Industries – Can They Co-Exist? This Company Thinks So

    November 2, 2021
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