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Digital Advertising, Trends & Revenue | What to expect in 2021
PREVIOUSLY PUBLISHED ON NEWS BREAK “The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel. According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY). He continues by saying that from August of this year, “IAS Research in Australia shows 85% of…
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IoT Connectivity Markets set to reach $8.9B by 2024
PUBLISHED ON MEDIUM According to recent market research by MarketsandMarkets, IoT Connectivity Markets are set to reach more than $8.9B by the year 2024. Currently valued at an estimated $3.8B in 2019, the company has forecasted an 18.7% compound rate of annual growth (CAGR) with major factors set to increase the demand for connected devices over time. North American markets will take the reins, accounting for a majority of growth through 2024. North America is said to account for the largest market size during the forecasted period of growth. This comes, as the United States continues to be the leader in innovation and digital transformation, placing a high priority on…
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Study Reveals How to Digitally Influence Consumer Behavior and Sales
Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…
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Marketing for Change: Only 1-in-3 parents read to their children, 8 and under
PREVIOUSLY PUBLISHED ON EXAMINER In a world where technology is so evolved that everything is possible, why are our children becoming more corrupted, lacking morals, becoming more spoiled, lacking conscious, etc.? Does it have to do with how we are raising them? Does it have to do with the minimum bonding time we are spending with them and in being the first teachers in their life? A new survey reports that “only one-in-three parents read bedtime stories at night…Children are more likely to spend time with TV or Video Games than books.” And, here lies the problem. Lack of bonding and discipline can lead to an increase in independence, but…
