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Burnt-out Teams Lead to Turnover without a KISS Strategy
Previously Published to TMC Net’s World News Capella University (News – Alert) has released a 2015 State of the Industry report that breaks down how businesses are spending over $1200 a year on employee training and development. Employees are spending 32 hours per year in training associated with managerial and supervisory positions, mandatory training and compliances. While it is never a bad idea to provide development opportunities to your internal teams, what are you doing to keep them? According to TechTarget, “Employee engagement strategy improves the customer experience.” In fact, more businesses have placed employee engagement strategy on their “to do” lists than ever before. They have realized that the most…
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Security Concerns Limit Cloud Technologies
Previously Published to TMC Net’s Cloud Security News Netwrix Corporation conducted a survey on cloud security, interviewing more than 600 IT professionals around the world. These professionals cater to various tech, healthcare, finance and government sectors of industry. IT professionals amongst other sectors were also surveyed, answering questions on cloud security as a whole, in addition to the “expectation from cloud providers and the measures being taken to ensure data security.” As convenient, efficient and cost-effective as cloud technology is, 13 percent of overall organizations reject the adoption of cloud technology in the future. Of those 30 percent , there are many professionals moved to reconsider this decision pending improvements…
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BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI
Previously Published to TMC Net’s MadMarketer BrightFunnel, a company that offers businesses actionable insight into marketing tactics, recently raised $6 million in capital to educate its sales teams on the importance of marketing and its return on investment. “Marketing is from Mars, sales is from Venus,” comments Nadim Hossain, CEO of Bright Funnel. “They’re not speaking the same language. We help provide a common language, by translating every marketing touch into a dollar of revenue; and using that to predict a future state.” For businesses to excel under such pressure, it is necessary to understand the sales funnel. It’s necessary to understand how every movement in the process can affect…
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Shopify’s Sello Empowers M-Commerce Through Mobile & Social Selling
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.” As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the…
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Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Moving from leadership in the beverage industry to America’s largest advertising firm, Wendy Clark will be leaving the position of President for Sparkling Brands and Strategic Marketing at Coca-Cola for the position of CEO at DDB North America. Clark has an impressive resume; she was behind the success of Coca-Cola’s Facebook presence – the largest for any brand in social media—and advised Hillary Clinton on her marketing and social media presence during a presidential campaign. The 44 year-old executive, who has spent the last 7 years at Coca-Cola, was personally targeted by Chuck Brymer, DDB Worldwide’s CEO. Brymer was CEO at Interbrand in…
