Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    Verizon Will Join Wi-Fi Revolution in Early 2016

    December 10, 2015
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    14 of the Most Common Remote Jobs & Annual Salaries, as According to FlexJobs

    January 3, 2019
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    BrightFunnel to Teach Sales Teams a $6 Million Lesson on Marketing ROI

    December 3, 2015
  • DISC Insights, Personality Testing, Persona, DISC Theory, Personality Testing, Hiring, Hiring Cycle, Recruitment, Human Resources, Interviewing, Onboarding, Communication, Assessment
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to use DISC results during a hiring interview

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Every hiring manager knows it can be a daunting task to sift through resumes all day. Many recruiters use a benchmarking process to narrow down the talent pool and know in advance not only what kind of background and information they’re looking for, but also the type of personality best suited for the job at hand. What happens when everything else matches ideally and you are in need of a strong “Peacemaker” style (SC-type personality), but your candidate is showing as a “Contemplator” (SCD personality combination)? You may be also intrigued by the additional value this extra “dominance” in their personality can…

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    Mitel Seeks to Enhance Mobile Productivity

    February 16, 2016
    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    As Traditional Media Consumption Shifts, So Do Trends in Social Media Engagement Strategies

    February 19, 2016
    lg magic connection connected devices smart tv smart viewing smart home predictive LG is getting ready to unveil the newest version of their popular webOS Smart TV System at the CES 2016 – the prestigious International Consumer Electronics Show. This Las Vas event takes place each January. So, this will unfortunately not end up under any Christmas trees this year.

    LG Enhances the Home Environment: Another Shift in Smartviewing

    December 22, 2015
  • Workforce Optimization, Human Resources, Employee Relations, Predictive Hiring, Duplicating top Talent, DISC Personality Types, Personality Traits, Behavioral Analysis, DISC Insights, Employee Relations, Retention, Turnover
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Using DISC for Workforce Optimization

    February 7, 2019 /

    READ THE FULL ARTICLES ON DISCINSIGHTS BY PEOPLEKEYS As many organizations are finalizing year-end strategies and developing next year’s business plans, others have already taken a running leap into 2019 with iron-clad initiatives for growth and expansion. No matter which phase of strategic planning you are in, please don’t forget that “people” are our most significant investment and that our businesses are defined most effectively by our workforce. According to Human Resources Today, the macrotrends for workforce optimization in 2019 are dominated by record-low rates of global unemployment. Simply said, this means that workforce optimization, in a tight labor market, must be a top priority for any business entering the…

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    BrandYourself: A cool, novice tool for ‘owning your name’ in cyberspace

    February 26, 2013
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    Outsourcing the Right Way: An 8-Step Program Ahead

    November 18, 2015
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    Monster Treehouse Club: Utilizing social media to promote child literacy

    April 19, 2015
  • Top Talent, Executives, Hiring Cycles, Talent Acquisition, Recruitment, Duplicating Top Talent, Career Development, Human Resources, Retention Ratios, Turnover Minimization, DISC Insights, DISC Personalities, DISC Persona, Personality Traits,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Hiring Top Executives is a Two-Way Process

    February 3, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Hiring has always been a two-way process, even though many HR professionals, coaches, and business owners can be making the mistake of accepting it as a one-sided road. There is a switch in the hiring market, and most companies don’t really want to talk about it – especially when hiring for high-level positions. For each new position, hiring managers are stuck sifting through 200 or more resumes on average. Many are vague or duties-based, with few talking about the cause and effect of what the candidate has done in their previous role. They lack in showcasing the candidates’ true impact they had…

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    Turn Around a Failing Team by Leading from Within

    April 20, 2019
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    This Fun Utility Vehicle (FUV) Makes You Wish You Had One or Two or a Fleet

    July 7, 2021
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    Elements of Internet Marketing: The importance of the press release

    November 5, 2013
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport
    Business,  Career Development,  PeopleKeys’ DISC Insights

    6 Ways to Boost Sales by Understanding Your Clients

    January 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE…

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    Jessica N. Abraham Comments Off on 6 Ways to Boost Sales by Understanding Your Clients

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    It’s 2016, and We Still Lack Preference for Virtual Meetings. Here’s Why.

    March 18, 2016
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    What Is Technical Debt? A Complete Overview

    November 2, 2022
    Carnot® Compressor, National Science Foundation (NSF) and the California Energy Commission (CEC)

    Oil-free Air In, Oil-free Air Out: Solving Problems in Compression and the Environment

    December 14, 2021
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