Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales, Marketing, Behavioral Selling, Behavioral Analysis, Business Development, Customer Service, Customer Experience, Client Profiles, B2C, B2B, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How behavioral selling can help your business

    June 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Behavioral selling is presenting your product or service in a way your customer can relate. Show them benefits, such as how your product will help them meet their goals or how your service will more than exceed their expectation. Some clients will want it now – give them examples and samples. Some will want it fun – allow them to experience it first-hand. Others will want assurance – provide customer references. Lastly, some want all the facts. To these, show the features that are most important to their current situation, provide them with a cost comparison and make sure to provide a…

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    The Vault, Examiner, AtTask, Collaboration, Remote Teams, Productivity, Content Development, Content Management Systems, Digital Asset Management,Project Management, Creative Development, Web Tools, WebDam, Shutterstock,Strategic Partnership, Cross Promotion,

    WebDAM announces strategic partnership with AtTask and new integrations

    April 23, 2014
    Fashion Technologies, IoT, Wearables, LookSee Labs, Fashion, Technology, Technology News, Digital Gadgetry, Digital Pivot, Custom Jewelry, Connected Device,

    Smart, Sexy, and Powerful: Introducing the Smart Bracelet

    October 15, 2015
    LTE, LTE Advanced, Wimax, Smart Phone, wireless backhaul, mobile Apps, Long term evolution, 3GPP, GPRS, EDGE, Edge evolution, UMTS, HSDPA, HSUPA, HSPA, FOMA, 3G, 4G, 4G Wireless, Broadband wireless, 3GPP+, 3GPP, HSPA+, 1xRTT, ETSI, Fourth generation wireless, iBurst, wireless, HiperMAN, WiBRO, GAN, Ericcson, Qualcomm, MIMO, SDM

    Verizon Will Join Wi-Fi Revolution in Early 2016

    December 10, 2015
  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    Resolve to Keep Your Customers Happy in 2016

    January 4, 2016
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    A Wearable for the Spine, ALEX Has Your Back

    February 4, 2016
    Fashion Technologies, IoT, Wearables, LookSee Labs, Fashion, Technology, Technology News, Digital Gadgetry, Digital Pivot, Custom Jewelry, Connected Device,

    Smart, Sexy, and Powerful: Introducing the Smart Bracelet

    October 15, 2015
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    Technology, Business, Hybrid Cloud Systems, Cloud Computing, Web RTC, WebRTC, Unified Communicaitons, Digital Innovation Benchmark, Remote Workers, Security, AWS, Remote Workforce, Pandemic, Covid-19, Coronavirus, LiveCareer, Kong, Kong Survey, Kubernetes, Kubernates, APIs, API Traffic, Scalability, Testing, API Performance, Cloud Accessibility, Amazon Web Services, Google Cloud Platform, Microsoft Azure, Budget Allocation, IT, IT Accountability, Modernization, Mixed Deployment Envrionments, Microservices, Proprietary Database Creation, Automated Infrastructures, API Design, Automation, API Gateways, Software, Business Solutions, Integration,

    Tech Leaders Make a Bold Statement, Predicts These Companies Will Undoubtedly Fail in Three Years or Less

    January 31, 2021
    iot, m2m, drone, fog computing, edge computing, smart home, smart city, connected home, smart transportation, wireless, big data, iot power, cloud computing, infrastructure, security, cybersecurity, manufacturing, supply chain, IIoT, industrial IoT, autonomous

    HP Aruba Empowers Smart Venues

    December 4, 2015
    Boston Fintechs, Top Fintechs, Best Fintechs

    BEST FINTECHS IN BOSTON, RANKED

    July 21, 2021
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport
    Business,  Career Development,  PeopleKeys’ DISC Insights

    6 Ways to Boost Sales by Understanding Your Clients

    January 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE…

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    Electrification of Heavy Industrial Equipment Is Already on the Horizon

    December 7, 2021
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    New York City Will Be America’s First Smart City

    January 11, 2016
    Fintech, startups, insurtech, stock brokerages

    BEST FINTECHS IN SAN FRANCISCO, RANKED

    July 13, 2021
  • TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,
    Business,  Technology,  TMC Net Contributions

    Time for an SaaS Update?

    January 14, 2016 /

    PREVIOUSLY PUBLISHED TO TMCNET’S CUSTOMER SUPPORT SOFTWARE It’s no secret – and definitely nothing new – a good help desk is necessary in allowing the corporate world to flourish, one business professional at a time. At smaller companies, Help Desk Support and IT may, in fact, be the same department. But, at larger firms, they are as much the same as night and day. Help Desks are responsible for serving their own internal clientele in the best way possible. They also may serve as the company’s Tech Support department for external customers with incoming concerns with a company’s product lines, services or website functionality. They are often the first point…

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    Fill your Easter Baskets with Personality-based Ideas

    April 17, 2019
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    Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

    January 6, 2014
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    Marketing for Change: Only 1-in-3 parents read to their children, 8 and under

    June 21, 2013
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