Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Sales, Marketing, Behavioral Selling, Behavioral Analysis, Business Development, Customer Service, Customer Experience, Client Profiles, B2C, B2B, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How behavioral selling can help your business

    June 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Behavioral selling is presenting your product or service in a way your customer can relate. Show them benefits, such as how your product will help them meet their goals or how your service will more than exceed their expectation. Some clients will want it now – give them examples and samples. Some will want it fun – allow them to experience it first-hand. Others will want assurance – provide customer references. Lastly, some want all the facts. To these, show the features that are most important to their current situation, provide them with a cost comparison and make sure to provide a…

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    Android, iOS, Mobile App, Digital Gadgetry, Digital Pivot, Dog Walker, Dogs, Pet Care, Pet Connection, Pet Sitting, Pet Walker, Pets, Technology, Tech News, American Pet Products Manufacturers Association, APPA, Wearables, Connected Devices, IoT, Internet of Things,Hunter Reed, Cody Dysert, Nashville Entrepreneur Center, Technology News, Walkio, Euthanization, Fur Babies,

    ‘Paws’ For a Minute: New App Makes Owning a Pet Just a Little Bit Simpler

    September 29, 2015
    axs, Florida Hip Hop,Opportunities,FM Radio,Independent Artists,Independent Music,Major Label Artists,Playas Mob Radio,Promotion,Radio Promotion,Traditional Media

    Playas Mob Radio: Excellent platform for independents to shine alongside majors

    November 22, 2014
    Hemp-based animal bedding for small animals and farms -- pest free, pesticide free, mold-free, antibacterial, safe, edible.

    Industrial Hemp: Big Win for Pet Stores, Farmers, and Animals

    October 25, 2021
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the active personality styles

    April 24, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS It’s not always easy to adapt to change, especially if it’s all happening at once. Sometimes change can be overwhelming. There’s no guidebook as to how our lives are going to change every step of the way, and there’s no deadline to prepare for. This is a moment many people turn to a life coach or a behavioral consultant to guide them through and support transition. There are a lot of guidelines coaches implement to help handle transitions and support their clients from point A to point B. Let’s see how a coaching professional can best utilize the personality approach to guide…

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    Omni-Channel Customer Engagement, Omni-Channel, omnichannel, omni channel, customer engagement, self service, multichannel, mobile customer care

    The Difference Between Enterprise and Mid-Size Customer Service Solutions and Why Aspect is a Big Deal

    January 6, 2016
    Clayton Morris, Morris Invests, Morning Invests, Meet Kevin, Graham Stephan, Advertising, Youtube, The ENgineering Family, Ryan's World, Digital TV, Smart TV, Streaming TV,

    Digital Advertising, Trends & Revenue | What to expect in 2021

    December 15, 2020
    Unified Communications, Call Center, Contact Center, Call Controls, Web RTC, API Solutions,Appcelerator,Arizona,Axway,Cloud Technologies,Cloud-based Technologies,Cloud Security, Cloud Computing,Data Sourcing,Developer,Featured News,France,Integration,Jean-Marc Lazarri,Silicon Valley,Tech Crunch,Technology Marketing Corporation,Technology News,TMC Net,TMCNet, Tech News, Technology Marketing Corporation,

    Axway Acquires Appcelerator, Both Entities Continue to Expand Enterprise Potential

    February 5, 2016
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Turn Around a Failing Team by Leading from Within

    April 20, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When a client of ours, let’s call him Joseph, took over a company project, he knew it wouldn’t be easy to turn things around. The design team had fallen behind over the course of a year and a half. They were just six months away from the final delivery date originally committed and had blown through more than half-a-million dollars originally allocated to the entire project. Yet, there was still nothing ready to deliver to their client. There was a huge liability sitting on the table…one that would ruin the company entirely. Joseph knew a special leadership skillset would be needed, the…

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    American Psychology Association, Resilience, Stressors, Stress, Psychological Endurance, Psychological Resilience, Public Perception, Coping Mechanisms, Confidence, Interpersonal Relationships, Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,

    Resilience and DISC Personality Style

    December 18, 2019
    DISC Theory, DISC Personality Types, Interpersonal Skills, Communication, Relationship Advice, Couples Counseling, Building Trust, Communication, DISC Theory,

    Couples counseling with DISC

    February 14, 2019
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    WebDAM’s Brand Connect shatters industry with visual content management features

    May 6, 2016
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the passive personality styles

    April 13, 2019 /

    READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When it comes to dealing with stress, change and volatile situations, understanding DISC personality styles and communicating change in the proper way is always necessary. When you coach against life changes, a behavioral approach not only builds trust amongst all involved, but it allows each personality to contribute without the fear of conflict or confrontation. As we previously discussed in our blog about coaching life changes for the active personality styles, according to DISC theory personality styles can be separated into Active and Passive styles. The active “D” and “I” styles tend to react quickly to challenges and being stagnant drives them…

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    A Case Study: Social Media Listening Needs to Be in Your Marketing Scope for 2016

    December 13, 2015
    Benzinga, Covid 19, Clean Air, Clean Technology, Clean Energy, Sustainability, Smart Building, Smart Office, Smart City, Indoor Air Quality, Jessica Abraham, Jessica N Abraham,

    Is It Time To Have A Talk About Poor Ventilation Post COVID-19?

    April 7, 2022
    TMC Net, TMCNet, Technology Marketing Corporations, Technology News, Tech News, Mad Marketer, IoT World, NFV Zone, Virtualization, Unified Communications, Call Centers, Contact Centers, Real-Time Communications Web RTC, Call Accounting, Call Recording, Connected Devices, Web Development, Software Development, Mobile Development, Enterprise Solutions,

    LiveOps Cloud Platform Acquired by Global Investment Firm

    December 7, 2015
  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    European Union Considers Sweeping Changes to Mobile Landscape

    December 11, 2015
    Mobile Apps, Digital Pivot, Blobal Med Company, Healthcare, HIT, Healthcare Technology, Real-Time Communications, Habit Tracker, Health, Healthcare IT, iOS, New Year's Resolution, ORCAS, Productivity, Technology, Tech News, Technology News, The Good Habit App, Michael Mulvihill, MindSet, Weight Loss,

    Keep Your New Year’s Resolution with the Good Habit App

    December 8, 2015
    lg magic connection connected devices smart tv smart viewing smart home predictive LG is getting ready to unveil the newest version of their popular webOS Smart TV System at the CES 2016 – the prestigious International Consumer Electronics Show. This Las Vas event takes place each January. So, this will unfortunately not end up under any Christmas trees this year.

    LG Enhances the Home Environment: Another Shift in Smartviewing

    December 22, 2015
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