Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    Independent Artists, Independent Hustle, Independent Distribution, TuneCore, Sony Red, The Orchard, Universal, Music Distribution, Entertainment, Too Lost, Monetization, Marketing, Branding, Sales, Hirschhorn, Spotify, Tidal, Gregory Hirschhorn, Apple Music, Amazon, Shazam, Tik Tok, Distribution Network, Power Distribution, Music Streaming, Creative Artists,

    Independent Artists Find An Ally | Major League Distribution Without Selling Their Souls

    January 22, 2021
    Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport

    6 Ways to Boost Sales by Understanding Your Clients

    January 21, 2019
    Tranforming Network Infrastructure,Transforming Network Data Centers, Optical Networking, Virtualization, HyperScale Data Centers, SDN, Software Defined Networking, DCIM, Network Topology, Network Design, Network Architecture, Network Virtualization, Software Defined Data Center, SDDC, Virtualization Technology, Core Switch

    Gotham Technology Group and Pivot3 Partner in the Hyper-Convergence Space

    February 29, 2016
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    AR,Augmented Reality,Construction,Google Glass,Google Goggles,Logistics,MA Labs,Maintenance Assistant,Operations Management,Project Management,Shipping,supply chain,Technology,Technology News,Virtual Reality,VR,WarehouseXR,ag

    MA Labs Announces Maintenance Assistant

    September 15, 2016
    Best startup accelerators, Top startup accelerators, Best accelerators, Top accelerators, Silicon Valley,

    BEST ACCELERATORS IN SILICON VALLEY, RANKED

    July 15, 2021
    Call Accounting, Telecom Cost Management, Telecommunications, ISI, Call Recording, Content Management, Mobile, Connected Devices, Unified Communications,

    Where is Mobile Content Management Headed?

    February 19, 2016
  • Workforce Optimization, Human Resources, Employee Relations, Predictive Hiring, Duplicating top Talent, DISC Personality Types, Personality Traits, Behavioral Analysis, DISC Insights, Employee Relations, Retention, Turnover
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Using DISC for Workforce Optimization

    February 7, 2019 /

    READ THE FULL ARTICLES ON DISCINSIGHTS BY PEOPLEKEYS As many organizations are finalizing year-end strategies and developing next year’s business plans, others have already taken a running leap into 2019 with iron-clad initiatives for growth and expansion. No matter which phase of strategic planning you are in, please don’t forget that “people” are our most significant investment and that our businesses are defined most effectively by our workforce. According to Human Resources Today, the macrotrends for workforce optimization in 2019 are dominated by record-low rates of global unemployment. Simply said, this means that workforce optimization, in a tight labor market, must be a top priority for any business entering the…

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    parcelpost parcelpal Last week, ParcelPal Logistics Inc. (OTCQB: PTNYF), a US and Canadian-based organization specializing in last-mile delivery services and logistics-related solutions, announced that it would acquire another well-known and currently unnamed U.S. delivery service, citing a “letter of intent” between both parties after almost 8 months of successful, rapidly-growing co-operations at the company’s west coast facility.

    US and Canadian Delivery Service to Acquire Another U.S. Delivery Services Company, Executes New Canadian Service Agreement in the Same Week

    December 2, 2021
    Applications, Examiner, Content Development, Event Marketing,Geotargeting,GPS, IoT, Internet of Things, Wearables,Internet Marketing, Locational Marketing, Live Events, Mobile Advertising, Mobile Marketing, Offline Marketing, The Vault, Foot Traffic, Conversions

    Internet Marketing on an Offline Format — A personal experience

    April 30, 2013
    The Vault, Examiner, Series, Showtime, Shotime, HBO, Audience Engagement, Brand Awareness, Branding, Social Branding, Cross Platform Delivery, Omni Channel Marketing, Digital Marketing, Internet Marketing, Hollywood, Digital Streaming, IMDB, Amazon IMDB, FAANG, Kwame Patterson, Lieb Schreiber, Jon Boight, Paula Malcomson, Eddie Marsan, Dash Mihok, Katherine Moennig, Pooch Hall, Steven Bauer, Kerris Dorsey, Devon Bagby, Elliot Gould, Jonathan Schaech, Peter Jacobson, Marketing, Television, Monk, Neckbone, Ray Donovan Series, Ray Donocan, Series Culture, The Wire, Traditional Marketing, TV Show,

    Ray Donovan: The Internet Marketing and Branding BEHIND the upcoming new series!

    June 12, 2013
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport
    Business,  Career Development,  PeopleKeys’ DISC Insights

    6 Ways to Boost Sales by Understanding Your Clients

    January 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE…

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    DISC Theory, DISC Personality Types, Interpersonal Skills, Communication, Relationship Advice, Couples Counseling, Building Trust, Communication, DISC Theory,

    Couples counseling with DISC

    February 14, 2019
    Digital Pivot, Distance LEarning, Education, Google, Alphabet, FAANG, Google Classrooms, Remote Lectures, Technology, Techology News, Wimba,

    Show of Hands: Have You Heard of Google Classrooms?

    February 17, 2017
    Virtual Toy Store, Walmart, Mattel, Virtual Toy Kiosk, Christmas Kiosk, 2016 Christmas, Globalization, Expansion Strategy, Business Expansion, Marketing Message, Brand Expansion, Brand Awareness, Experiential Marketing, Interactive Marketing, European Expansion, 2-day Shipping, Walmart+, Examiner, The Vault, Holidays, Internet Marketing, Digital Marketing, POP Sales, Traffic Conversions, Children, Kids, Family, Families, Holidays, Ship to Home, Ship to Store, Toys R Us Bankruptcy,

    European Brand Expansion: Is it in your brand’s future Marketing Plan?

    June 16, 2013
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Using DISC for Building Global Markets, Part 2

    January 19, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Once we begin to expand into new territories, we need to really do our due diligence to understand the local communities, traditions, business practices, and hierarchy. We need to position our leaders, based on the needs of businesses in outside cultures. Keeping our teams integrated by hiring locals will eliminate much of our burdens in the marketplace. Keeping our teams happy will build trust in nearby territories. Together, we can position our brand for greatness and eliminate cultural discrepancies in the process. In Part 1, we discussed why DISC theory is important to globalization and gave few tips and tricks for teambuilding…

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    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Education, Content Writing, Content Development, Counselor, Consulting, Business

    How to become a recognized coach with your content

    November 19, 2019
    Next Generation Communications, IP Transformation, Advanced Broadband Networks, Digital Lifestyles, Eco-Sustainable Telco Solutions, Dynamic Enterprise, Service Delivery Environment, Advanced Broadband Networks, End to End Transformation, Advanced Business Models, Business Transformation, Services Transformation, Service Delivery Platform, Killer Telco Environment and Managed Telco Services, Next Generation Communications, IP Transformation, Advanced Broadband Networks, Digital Lifestyles, Eco-Sustainable Telco Solutions, Dynamic Enterprise, Service Delivery Environment, Advanced Broadband Networks, End to End Transformation, Advanced Business Models, Business Transformation, Services Transformation, Service Delivery Platform, Killer Telco Environment and Managed Telco Services

    New York City Will Be America’s First Smart City

    January 11, 2016
    Ancestry,Black Friday,Digital Pivot,Families,Family,Geneology,Hashtag,Heirloom Registry,Houstory,Memories,White,Friday,Wills, Will & Testament, Will and Testament, Final Wishes,

    Heirloom Registry Brings New Life to Family Histories with #NoMoreStuff

    November 14, 2015
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