Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Five Common Team Behavioral Problems

    June 14, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLE KEYS. No matter the realm of your operations, you are going to eventually be working within a team. With a larger group, more personalities will come to the table – and with a greater number of personalities, we see an increase of ego, thirst for power, miscommunication and lack of vision. This also proves true when working with remote teams over a great number of geographic regions. Some of the questions we may ask ourselves are: What kind of problems will we face as a team? What can we do to identify potential issues? But, the most important question will always be:…

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    ‘Independents: The Industry Cowboys’ featured insights from Walter Williams, Sr.

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    Digital Marketing for Business Trade Show & Conference (DMFB) dates announced

    January 6, 2014
  • Sales, Marketing, Behavioral Selling, Behavioral Analysis, Business Development, Customer Service, Customer Experience, Client Profiles, B2C, B2B, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How behavioral selling can help your business

    June 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Behavioral selling is presenting your product or service in a way your customer can relate. Show them benefits, such as how your product will help them meet their goals or how your service will more than exceed their expectation. Some clients will want it now – give them examples and samples. Some will want it fun – allow them to experience it first-hand. Others will want assurance – provide customer references. Lastly, some want all the facts. To these, show the features that are most important to their current situation, provide them with a cost comparison and make sure to provide a…

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    Spiraled and Pulled Back: ‘Manely’ Inspired by Uber

    September 1, 2015
    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,

    Using DISC for Building Global Markets, Part 1

    January 19, 2019
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    HTML5 Continues to Transform Traditional Print to Scalable Interactive Experiences

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  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the active personality styles

    April 24, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS It’s not always easy to adapt to change, especially if it’s all happening at once. Sometimes change can be overwhelming. There’s no guidebook as to how our lives are going to change every step of the way, and there’s no deadline to prepare for. This is a moment many people turn to a life coach or a behavioral consultant to guide them through and support transition. There are a lot of guidelines coaches implement to help handle transitions and support their clients from point A to point B. Let’s see how a coaching professional can best utilize the personality approach to guide…

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  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Turn Around a Failing Team by Leading from Within

    April 20, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When a client of ours, let’s call him Joseph, took over a company project, he knew it wouldn’t be easy to turn things around. The design team had fallen behind over the course of a year and a half. They were just six months away from the final delivery date originally committed and had blown through more than half-a-million dollars originally allocated to the entire project. Yet, there was still nothing ready to deliver to their client. There was a huge liability sitting on the table…one that would ruin the company entirely. Joseph knew a special leadership skillset would be needed, the…

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    March 11, 2014
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the passive personality styles

    April 13, 2019 /

    READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When it comes to dealing with stress, change and volatile situations, understanding DISC personality styles and communicating change in the proper way is always necessary. When you coach against life changes, a behavioral approach not only builds trust amongst all involved, but it allows each personality to contribute without the fear of conflict or confrontation. As we previously discussed in our blog about coaching life changes for the active personality styles, according to DISC theory personality styles can be separated into Active and Passive styles. The active “D” and “I” styles tend to react quickly to challenges and being stagnant drives them…

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    DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding Team Building, Leadership, Workforce Optimization, Corporate Development,

    Coaching life changes for the active personality styles

    April 24, 2019
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