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Competitive Analytics Can Save Your Company’s Assets
PREVIOUSLY PUBLISHED TO TMC NET’S CALL CENTER SERVICES According to Customer Think, call center performance can be improved by simply applying competitive analytics to both inbound and outbound calling. It’s quite simple, really. Understanding your demographics and what works best with that demographic will close the sale and keep customers satisfied. It will also keep the average handling time down, proving efficiency in the sales and customer service processes. Routing the customer to an agent, who is most likely to understand the need at hand, also creates efficiency and resolves the issue most effectively. In the case of a sales agent, the call may be routed to those who are…
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New Report Proves Social Intranet Taking Over Traditional Collaboration Methods
PREVIOUSLY PUBLISHED TO TMC NET’S UNIFIED COMMUNICATIONS A recent report by 451 Research details the evolution of traditional Intranet amongst corporate and enterprise organizations, as it enters the next-generation. This, as the study notes, will happen through a social intranet exchange, which will allow for streamlined collaboration, open communication and unification across cross-functional teams in the workplace environment. Incentive, a provider social intranet for mid-market organizations and enterprise teams, has been included in this report titled, “Social Intranets and the Supply Chain,” which also discusses multiple vendor types available to the industrial and corporate markets. Incentive has prided itself on becoming the go-to for corporations interested in achieving improved profitability,…
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Coke’s Star Marketer Jumps Ship for North America’s Largest Ad Agency
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER Moving from leadership in the beverage industry to America’s largest advertising firm, Wendy Clark will be leaving the position of President for Sparkling Brands and Strategic Marketing at Coca-Cola for the position of CEO at DDB North America. Clark has an impressive resume; she was behind the success of Coca-Cola’s Facebook presence – the largest for any brand in social media—and advised Hillary Clinton on her marketing and social media presence during a presidential campaign. The 44 year-old executive, who has spent the last 7 years at Coca-Cola, was personally targeted by Chuck Brymer, DDB Worldwide’s CEO. Brymer was CEO at Interbrand in…
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App Annie Announces Mobile App Intelligence Made Better
PREVIOUSLY PUBLISHED TO TMC NET’S MOBILITY TECH ZONE Recently, App Annie announced new benefits to operators and OEMs everywhere. As the largest mobile application intelligence platform, it has continuously delivered powerful market data and insights to users in the app economy. App Annie has announced an expansion of its Usage Intelligence product that will continue to offer business intelligence data to telecommunications operators and OEM professionals—device manufacturers are also included in this community. The product will launch to mobile app operations in over 60 countries and support both Android and iOS operating systems. Together, users will be able to better gauge the strength of strategic partnerships and how they convert…
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TokBox and Fox Sports Huddle in Release of Interactive Broadcast Technology
Previously Published to TalentZoo’s Digital Pivot TokBox, an interactive video broadcast solution, is launching in connection with Fox Sports in a promising move that will redefine viewer engagement, potentially shifting the way traditional television is consumed. A subsidiary of Telefonica, this real-time communications platform is ready to unveil a move that will shatter our expectations for interactive broadcast events forever. Its partnership with Fox Sports will be lethal, as the two companies commence audience engagement during today’s Fox Sports Huddle, a weekly conversation on the nation’s college football. This launch will make history, enabling a true multi-party interaction with “flexibility for the website and application owners.” TokBox introduces Spotlight, opening doors for video…
