Examiner & Beyond!
A once prestigious source for news and entertainment, Jessica N. Abraham contributed to Examiner, prior to it’s closing in 2016. A top writer for the site, she contributed articles on Marketing, Social Media, Technology and Business. Find the archives here!
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Search Engine Optimization… The Neverending Story
PREVIOUS PUBLISHED ON EXAMINER Search Engine Optimization is an ongoing effort… Point. Blank. Period. There are some experts out there speaking false information into the Business World on how it “doesn’t matter how high you rank in Google” and other search engines, most of your focus should be on actual marketing itself. Are they serious?! Those who know Internet Marketing like the back of their own hand know that SEO (Search Engine Optimization) is one of the most important elements of marketing. As a matter of fact, it is the reason that other forms of marketing even exist and continue to strive! Who says appearing on the first few pages,…
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The Power of Viral takes front row in History!
PREVIOUSLY PUBLISHED TO EXAMINER Photo taken from GiantMag.com under Fair Use Doctrine. Yesterday’s loss of the grandson of historical icon and leader, Malcolm X, has already become part of History, Controversy, Conspiracy, and even Viral Conversation throughout the Internet. Malcolm Shabazz, 28, was murdered Thursday, May 9, 2013, in Tijuana, Mexico. While “no one knows” who killed him or “why,” Shabazz felt it was coming and explained the process of assassination in which no one would care to ask questions. In an Online record that is currently circulating Facebook with a “RIP Malcolm” photo attached, he explained, in his own words, how he was constantly being harassed and forced to…
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Internet Marketing on an Offline Format — A personal experience
PREVIOUSLY PUBLISHED ON EXAMINER Internet Marketing — OFFLINE. While it makes no sense that one can engage in Internet Marketing while “on the go,” it is entirely possible. Really, how can you market to the World while being away from the office? The answer is, “very easily.” It has been a while since I have written an article on Internet Marketing. A lot of this has to do with the fact that my company is relocating to another city shortly, and time has been very limited. Nonetheless, work has to be done. As a work-a-holic, I am consistently striving to find ways to work “on the go.” I am a…
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Flash and SEO will NEVER MARRY… They are too wrong for each other!
PREVIOUSLY PUBLISHED ON EXAMINER As an Internet Marketing Professional, it is my duty to address the common problems of today’s Internet Marketing blunders — or lack thereof, or to inform you of new technologies and practices that will benefit your brand. As of recent, I have been running across quite a bit of things that may seem like “old news” and be “outdated information” to some. The problem is, people are still engaging in these common malpractices. Today, we will address Flash! In the world where HTML5 is beginning to take over web circuits and jQuery is continuously providing us with amazing cross-platform delivery, it is quite interesting to see…
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Lack of Social: So Many Businesses are STILL Doing it Wrong!
PREVIOUSLY PUBLISHED TO EXAMINER According for the Center for Media Research and The Chief Marketing Officer Council in its latest release of industry information: “When asked what elements in the media mix were being localized to address local market segments or better drive interactions at the local level, marketers are focused on localizing strategy, segmentation and messaging (68%) and direct mail and emails (53%). However, fewer than 50% of respondents are focusing on localized media buys, social media interactions, website or even adjusting sales literature or collateral.” Those targeted in the first two groups are based on an already established client base and list of potential consumers collected by businesses…
