AccuWeatherIQ — The Randall Pearson of brands and advertisers

Accuweather, AccuWeatherIQ, Advertising, Business, Business Tools, Data Privacy, Economy, FTC, Global Economy, Investments, Marketing, Markets, news, Randall Pearson, ROIs, Solutions, Sterling K. Brown, Tech News, technology, This is Us, Trade, Trading, Trends, Weather Predictions

Previously Published to

The average American had never heard of a weather trader or how the weather could play a major factor in the Global Economy – and then, we did. In fact, almost eight-million viewers quickly learned what it meant to be a weather trader, as we became more familiar with one Randall Pearson (Sterling K. Brown), on NBC’s hit television series, This Is Us.  

We caught a glimpse at just how important weather economics were to both trade and the stock market, as Randall pounded away at the keys, making his predictions, and even burning himself out in the process. Investors may have found new ways to capitalize on this practice, as business owners became hip as to how the weather could be used to forecast products would sell, according to last minutes changes in the weather or climate, and its impact on the economy, overall.

If you were paying close enough attention, those charts and graphs were painful to look at – and, maybe even to understand. But, Randall did so quite diligently, meeting his deadline, and the rest became history from there on out.

New scalability with little-to-no effort at all.

Thankfully for you, AccuWeather, one of the world’s most recognized and trusted resources in weather and climate, is making it easier to predict the impact of the weather on business, as they launch a new solution for brands and advertisers, everywhere. With the launch of AccuWeatherIQ, AccuWeather allows the average business owner to target their audiences, based on weather patterns, and has made it possible for those brands to integrate this data into industry-leading data platforms.

According Scott Sameroff, AccuWeather’s Senior Director of Data Products and Partnerships, “AccuWeatherIQ answers a critical need identified by our many advertising clients, which is to efficiently and effectively extend weather-based campaigns from AccuWeather properties across their entire media strategy and spend using the same weather data assets — with assurances that the toughest standards of data privacy, consumer choice and protection are applied to such assets.”

A recent press release further explains that “AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or ‘next weekend’ [in order to] provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.”

Every day, over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. Since 1962, radio stations, television networks, newspapers, and now mobile widgets on our lock and home screens, have relied on AccuWeather for their ability to accurately predict the weather for days, weeks, and even months ahead of time. So, it’s safe to say that they “know weather.”

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

AccuWeatherIQ will help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow, or “next weekend” to provide effective messaging based on lifestyle activities and health management preferences influenced by the weather.

Through the use of AccuWeather’s many innovative, patented and award-winning features, including MinuteCast® Minute by Minute™ forecasts, AccuWeather produces and distributes weather-related news, content, and video for more than 180,000 third-party websites and mobile apps, around the world. But, this time it’s different.

By utilizing AccuWeather’s unique proprietary weather forecasts weather data and proprietary forecasting tools, such as its exclusive AccuWeather RealFeel® Temperature and Lifestyle Indices, brands will be able to create more personalized and contextual digital marketing campaigns that reach customers at relevant moments in time – with little-to-no effort at all. In fact, weather data segments are currently available and able to be imported directly within Salesforce and LiveRamp Data Stores, in addition to AccuWeather’s owned and operated media properties.

Advertisers will be able to schedule their campaigns, based on the weather, and better budget their spending on days that would provide either little or greater significance to their bottom line. Not only would they cut back on unnecessary spending, but they would have more to invest at times that would prove more profitable to their ROIs. While annual budgets may already be budgeted, based on the month, season or even year, they will now be more flexible and able to allocated based on day, week or even hour!

Data Privacy & Consumer Protections.

In light of yesterday’s decision by the Federal Trade Commission (FTC) and New York Attorney General that both Google and subsidiary, YouTube, would pay a record $170M fine for allegedly violating the Children’s Online Privacy Protection Act (COPPA), you may be wondering just how this new platform will ensure your privacy, as you make the decision to carry an umbrella to work or make your children wear a rain jacket to school.  

Teaming up with a select group of trusted data partners in data privacy and protections, AccuWeather states its commitment to consumer privacy and protecting the rights of consumers by through increased transparency within the marketplace:

“By working with world-class partners, such as Salesforce, LiveRamp, and Beemray, we are committed to maintaining industry-leading data privacy and consumer protection practices, while supporting business innovation and growth,” vows Eric Danetz, AccuWeather’s Global Chief Revenue Officer. The AccuWeather app allows users to control when AccuWeather or its third-party partners may access user data, including device location data, and for what purposes such data may be used, with clear prompts and navigation screens and specific notice and consent language. 

Keeping this in mind, Danetz goes on to say, “We have been dedicated to building products and advertising solutions that embrace the best practices of data privacy regulations to enable our U.S advertising partners to reach AccuWeather users at the right time and the right place, with the right context, while putting our users in charge of their data.”

Advertisers may not yet be able to change the weather, but at least now they can change their efforts at the drop of the barometer. And, while they may not have a life as perfect as Randall Pearson, they can still rake in the big ones by learning how to invest in the weather economy!  

DISCLAIMER: Neither NBC, This is Us, nor Sterling K. Brown have any affiliation with the AccuWeather brand or its product lines.

Continue Reading

Wearables, disrupting an industry and helping you to “feel sound like never before”

Wearables, Technology, Tech News, Technology News, News, Music, Gaming, VR, AR, XR, Music, Music Tools, Virtual Reality, Augmented Reality, Mixed Reality, Experience, User Experience, Sensory, Digital Gadgetry, Audiophile, Business, Investments, Sensory, Gamification, Woojer, MusicProduction, CCS Insight, Markets and Market, Market and Markets, Kickstarter, Startup

Previously Published on

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

Today, we watch movies in surround sound. We play games using our headsets. We live the virtual experience, but our audio keeps us grounded. The good news is… that’s all about to change — and, it’s thanks to Kickstarter, wearable technologies and a team of lifelong audiophiles.

Meet Woojer.

Woojer, Born to Feel. Courtesy of Woojer on YouTube, 2019.

Woojer, a company based in Tel Aviv, has been dedicated to bringing biotechnologies to the world of consumer audio design. Their mission is to introduce consumers to immersive experiences and allow them to feel the sound just as they would in real-time. They do this by tapping into the acoustics and frequencies that we feel, but naturally, we cannot hear.

Founded in 2008, Woojer has been working diligently to study, design and perfect those technologies in which are soon to become acknowledged as a standard for the “new norm.”

With three separate Kickstarter campaigns, starting in 2013, the company has been introducing their product in phases, aimed at perfecting their line, their designs and in creating a more 360 experience. Introducing and reintroducing each product, based on the feedback of research and development and the patents they received, they are now ready to launch their new high-fidelity products into global markets, worldwide.

An introduction to innovation.

In the Streets. Courtesy of Woojer on YouTube, 2019.

Since the beginning of the year, Woojer began teasing their products at festivals and conferences all over the world, including E3 and the Consumer Electronics Show (CES) in 2019. Disruptive to an entire industry, thousands have lined up to experience the power of stimulating gameplay, haptic transducers and polyphonic experiences first-hand. They now await mass production, which should wrap up by the end of November and deliver to more than 900 early adopters by the end of December.

With 55 days still left to their campaign, Woojer has already surpassed its initial goal of $20K by more than 904%!

Reproducing dynamic sound systems on a more personal level, the new Woojer products allow consumers to feel the “oomph of bass and the pulse of energy” with frictionless motion and dynamics falling outside of the standard 20Hz to 20kHz range. Soon, they will be able to experience frequencies as low as a 1Hz tone with adjustable sensations and volume control.

Strap Edge Vs. Vest Edge Technologies.

Strap vs. Vest Edge Technologies. Courtesy of Woojer on YouTube, 2019.

Strap Edge and Vest Edge technologies include patented OSCI transducers, haptic feedback and sensors that guarantee full immersion, precise harmonic reproduction and durability for everyday use. Consumers will be able to feel the sound through waves of pressure and the caustic movement of air. With the patented oscillating frame, movements are accurately reproduced, as frequencies are played at up to 500Hz, including the subsonic frequencies, undetectable by the human ear.

Both devices are ultra-silent, have low-latency and can get up to eight hours of battery power per charge. Equipped with Bluetooth 5.0 and analog headphone amplification, The Vest Edge targets sensory points in key areas of the human body that allows the wearer to “feel sound like never before.” The Vest Edge was created for use with virtual reality, gaming and music production. In fact, Woojer’s Kickstarter pagegoes on to state:

“The Vest Edge gives you 360 degrees of immersion, delivering accurate and detailed sensations that’ll raise your pulse. It’s got out-of-the-box stereo haptics and is the perfect companion for at-home gaming and VR. If you’re a music pro- this’ll pump the low-frequencies through your body as it engages you in a unique and mesmerizing audio experience.”

The Strap Edge, on the other hand, was created to be worn on the hip, chest or across one’s body, providing a polyphonic, stereo experience. It was created for everyday gamers and music enthusiasts, on-the-go. Basically, no matter which device you choose, you will be able to feel the music as if it was flowing through your veins, giving every performance an additional boost of reality.

Both devices can be paired with the Woojer Haptic Metronome App, helping you to live life to a new beat. When synched, the metronome works with the rhythm and tempo of the music, providing additional training and sophistication to the audio pro or music producer.

The rapid growth of wearable technologies.

Lee Shupp — “The Future of Wearables.” Courtesy of TEDx on YouTube, 2015.

In 2014, CCS Insight predicted that within five years, the Wearables Industry would only be worth $25B by 2019. Instead, it hit $21.7B in 2016 and according to MarketsandMarkets™, the Wearables Market is set to grow at a rapid CAGR of 15.5% and expected to reach $51.6B by 2022 — more than double what we had expected to see in previous years. Whether you’re a music producer, avid gamer or simply an investor, Woojer is definitely worth checking out.

Continue Reading

Where is Mobile Content Management Headed?

Call Accounting, Telecom Cost Management, Telecommunications, ISI


We are consumers. Whether for work or play, we know exactly where to go to get the content we need to get the job done. We create. We embrace. We indulge. We share. So, is it really that hard to believe the 2016-2020 Global Mobile Content Management report forecasted a 21.8 percent CAGR growth in mobile content management, driven by mobile accessibility? By swiping screen to screen, we are leading rapid trends in the corporate world and forcing the mobile workforce to stay productive.

Flexibility in our schedules, cloud computing and a millennial workforce has proven a great mix for the corporate realm. Not only does it allow businesses to stay open past business hours, but it allows for a more productive organization. Better communication is cultivated and collaboration is easier to manage thanks to mobile solutions.

Because we can access our desks from the beach, we tend to be more proactive in getting work done. We no longer have to wait until 9 a.m. or rush around to make a 6 p.m. deadline. Furthermore, we no longer have to call in a favor just to have someone meet us at the office and let us in because we forgot something.

Thanks to integrated solutions that allow us to connect our work stations to our mobile devices, our documents are not only accessible at all hours of the night, but they are also safe and secure – shareable with only those that we allow to see them. There’s very little printing and scanning going on these days. Budgets are no longer sacrificed for unnecessary printing and shipping costs. Documents are quickly deleted, limiting the need to shred and discard once they are done for. These are actually the key drivers within the market.

By the end of 2020, ReportsnReports has predicted that cloud-based content management segments will become the largest segment in the market by the end of 2020.

Healthcare technologies, one of the fastest growing industries in today’s mobile IT revolution, have almost all implemented some form of cloud-based technology. Also, the world of marketing is not just utilizing the cloud for standard business operations, but they are also optimizing the cloud for platform delivery of content deliverables. This is especially true as adblocking continues to evolve.

Native and Content Marketing are quickly becoming the way of the world.

In fact, Facebook just announced the decision to allow all publishers to utilize the Instant Article platform, starting in April of 2016.

Originally making noise last May, Facebook (NewsAlert) strategically hit the “book” with a solutions that would allow publishers to implement their new and existing news content directly into a Facebook app without the need to visit another browser, ensuring speed and performance.  The current version of Instant Article is only available on iOS, and content is limited. In April, this will all change.

Because content management will become more social, and publishers are set to receive revenue from traffic on the site, the presented 21.8 percent growth prediction for mobile content management may actual find itself far exceeded.

From a conservative space, this number makes sense. But, the question should be how much more will this number be exceeded by. The power of social is often underestimated. And, once Instant Pages are unleashed, we will see LinkedIn’s Pulse (NewsAlert) step their own game up even further.

In fact, large enterprise firms are teaming up with smaller organizations and forging partnerships that will ensure better content creation and more impact in content management solutions. Will this mean potential competition for Instant Article or Pulse? Will these platforms employ partnerships to keep consumers hooked in to their content and content delivery tools?

With newly adopted entry into the mobile and cloud arena, traditional industries are now also joining forces with technology to meet the consumer where the consumer spends a majority of their personal time.  This is also not factoring in the European countries, who have faced barrier issues with lack of mobile connectivity that are now skipping 4G capabilities altogether and going straight for 5G. This adoption rate will continue to increases drastically.

High-definition (HD) content marketing will also drive innovation and demand for content management solutions.

Timeliness is key in content generation. Thanks to mobile capabilities and with rapid adoption of content management solutions, documents are quickly and immediately dispersed in mass. Reports are generated instantaneously based on personalized information. And, the workforce is now optimized. 

Continue Reading

Now You Can Dream in the Cloud: DreamSphere Comes to Android

Previously Published to TalentZoo’s Digital Pivot

Dreams are said to be a portal into the spiritual realm. Our ancestors are allowed to contact us and give us warning from the other side. They can provide us foresight that things are going to get better. They visit us in our sleep, providing us with symbolism and direct messages.

And even if you don’t believe any of that, science has proven time and time again that the dream realm is another dimension into our minds. We are able to relax just deeply enough to analyze our waking world. Our subconscious is providing us with solutions and warning us of potential issues that await us.

Whichever you believe — if you believe anything — dreams are meant to be broken down, piece by piece.

For years, people have been going to sites like or visiting their spirit coaches for advice. Breaking down dreams based on color, shape, words, and imagery has provided insight to many of our lives.

Today, DreamsCloud, an online dream resource, launches the DreamSphere app for Android. Already available for iPhone, now the rest of the world can share their dreams with others.

The DreamSphere app allows users to keep a dream journal next to their bed. This means that they can ditch the pen and pad, no longer squinting as they scribble down notes, trying not to awaken fully. The journal comes attached to a “Smart Alarm,” allowing users to wake periodically to record their dreams throughout the night. With a transcription option available, users don’t have to type in the journal. They can simply speak into their smartphone and have it typed out for them – across 40 different languages.

Through the Dream Journal, users can track the emotional intensity of their dreams. Using the calendar tool, they can search specific dreams and map out their dream intensity over time, “revealing overarching themes and the overall state of their subconscious.” They will even be able to reference those days they forgot to dream. It only takes 50 words of detail for the app to gain insight on dream patterns.

Using a massive Dream Dictionary, users can search key terms from their dreams, across cultures and across religions, to find the exact meaning of the symbol they encountered. And, if that fails, one of the cloud’s 1.9 million dreamers can give you insight into your dream, interpreting it on your behalf.

As for privacy, users can rest assured that dreams can be hidden and their dream won’t be made into the next blockbuster film. If they want to share it across social media, they can. But if they want to keep it private, it’s good to know that these dreams are extra secure and locked behind dual-identity protocol and 128-bit encryption.

“Understanding our dreams and what they are trying to tell us can have such a significant impact on our overall health and mental well-being,” states Jean-Marc Emden, CEO and co-founder of DreamsCloud. “With the launch of DreamSphere for Android, we wanted to tap into the endlessly fascinating world of dreams by creating an app that will provide users with a valuable on-the-go companion for daily wellness and self-reflection. By empowering people to log, discuss and discover their dreams, DreamSphere can help people achieve a better understanding of themselves.”

Continue Reading

2015 Report Reaffirms Contact Center Business Model

Cloud Contact Center | TMC Net


Last week, The Sander’s Retail Insights report was released. It reinforced a lot of common sense assumptions, but it also gave us deeper insight on just how important customer service is and why. Through their report, “Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015,” Business 2 Community highlighted important points that can also be found in this Sanderson’s Retail Insights 2015. They remind us that, to remain competitive in today’s market, we have to must the customer experience memorable.  This also may mean evolving our business for accommodation.

In fact, Business 2 Community suggests bringing Online platforms to the actual store environment. According to the Sanderson Retail Insights Survey, “Nearly two-thirds of retailers believe that selling Online in-store using ordering solution kiosks will become commonplace by 2016.” Wal-Mart has recently spoken about implementing this, keeping shipping costs low by offering a larger variety of products not carried in store and shipping to the store for free.

Retailers around the world are creating kiosk space by adopting iPad kiosks for both in-store and online purchases. Customer service professionals are able to explain, and even upsell, purchases. They are also able to check inventory to see if the product is stocked in-store. This ironically increases customer interaction. This is also providing assurance to the 47% of consumers, since March, that wouldn’t have bought online, otherwise, due to skepticism. For this, 90% of retailers who have implemented multi-channel shopping say it is extremely important to allow online and in-store deliveries to rub elbows, as one in the same.

Once a customer goes to make a purchase, how is your store facilitating various payment methods? Many businesses have slowly tested and rolled out contactless payment methods through PayPal integrations, ApplePay and even mobile payment methods, as associated with wearable technologies.

In the past, we have seen people lose money, switching to a purely debit card method for payment, only to lose the debit card and have to wait 5-7 business days to receive a new one by US Mail. But, how often do we see people lose a cell phone?

It’s under this ideal that many businesses have begun facilitating alternative pay methods and services to this audience, which — by the way — has grown from the previous year. In fact, 67% of consumers are using alternative payment methods on a daily basis. That’s over $13B spent this year through alternative payment methods – a year that isn’t even over!

Finally, we can learn a lot just by listening to our consumer’s needs. Somewhere around 81% of retailers utilize social media strategies, as a tool into a customer’s mind. They monitor public conversations and find ways to meet the needs of consumers, providing them with the level of customer service that they seek or should have gotten the first time.

Responding to unhappy customers in real-time prevents negative reporting and comments to go viral and for customers to be retained for the long-term. It also allows a brand to adopt new consumers and for the implementation of product lines and business strategies that will meet the continual demand from a growing customer base. 

Continue Reading

Sorry, Eavesdroppers: BlackBerry SecuSUITE Delivers Government-level Security to Mobile


As BlackBerry continues fulfilling pre-sales of a November 6 release of BlackBerry Priv, CrackBerry, the survivors’ guide to everything Blackberry, fills us in on BlackBerry’s SecuSUITE for Enterprise app. This app will be available later this week for BlackBerry 10, Android and iOS. This app is structured to allow VoIP technology to conduct secure, untapped conversations across the globe. This security is set at the maximum security level.

BlackBerry, still considered a leader in the Enterprise and business ecosystem, is moving just one step further in reviving a brand so harshly abused during the rise of iPhone and Android devices. In its plan for resurgence, BlackBerry continues its mission of making businesses more secure through the power of technology.

The new SecuSUITE will only work over Wi-Fi connections to avoid compromise. This app will also be able to deliver encrypted, 128-bit text messages of any size and length through the AES-standard. In fact, when the recipient is unavailable, the message will be stored until that receiver can access the message via his or her registered smartphone device only.

BlackBerry’s secure telecommunications platform will come with a low monthly fee, but many will choose to purchase it on an annual basis. This technology was originally developed for governments, who face the challenges of security that would otherwise put countries at danger. Adapted for consumers, it now comes with a user-friendly, cloud-based portal to allow the enrollment or deactivation of users within an organization and to adjust settings, eliminating the need for additional infrastructures to be installed in current IT systems. More than 15 governments have adopted this Secusmart technology and have built great trust for the solutions made available to them via BlackBerry.

“With SecuSUITE for Enterprise, we are adding a user-friendly and completely independent solution to our portfolio,” stated Dr. Hans-Christoph Quelle, CEO of Secusmart. He continued, “Thanks to the globally secure BlackBerry infrastructure, governments – and now, companies – around the world can protect themselves from the threat of corporate espionage using flexible and extremely effective encryption technology ‘Made in Germany’.”

Continue Reading

GAWK, Inc. Acquires Connexum, Will Triple Annual Revenue

Cloud Contact Center | TMC Net


GAWK, Inc. is essentially an advanced data center solution with efficient cloud-based servicing and a content delivery network. This week, GAWK announced its acquisition of Connexum. This deal is set to increase annual revenues for the company at an upwards of $6 million. This acquisition will also include Connexum’s wholesale telecommunications carrier with associated product and service lines. All assets of Connexum will now belong to GAWK and will mark the third acquisition for the company in a strategy to grow cloud-based communications services.

GAWK grew interested in Connexum’s position within the VoIP sector, which spurred this acquistion. This merger will ripple current revenue streams by three times its current income and allow GAWK to continue growth and innovation, providing infrastructure as a service. “This merger amplifies the existing business model of both GAWK and Connexum, making the continuing operation a leader in cloud-based call center services,” Kris Droge, CTO of Connexum, commented.

GAWK has been most known for its cloud-based services, but the company seeks to innovate current technology platforms and establish a National chain of data centers and to expand its international presence over time. With a presence already in 21 countries around the world and locations in over 31 major cities, GAWK reports that revenue has increase by 952 percent in this current quarter alone. GAWK services small, medium and large-sized businesses and will now offer Domestic and International voice services to communications carriers worldwide. With its acquisition of Connexum, it will now be servicing enterprise interests with innovative cloud-based call centers, who will most likely take advantage of the other services offered by the company.

Cloud service mergers are becoming the norm, as companies continue to combine proprietary technologies to combat the big players in the market.

Continue Reading

UberConference Integrates HipChat and Slack

Cloud Contact Center | TMC Net


Globalization has brought nations together in business and commerce, creating a need for connectivity across partnerships and through client-vendor relations. Switch Communications recently announced how one of its proprietary ventures, UberConference, has added integrations to its already innovative Web conferencing platform. Through this announcement, Switch discussed the ability for users to integrate HipChat and Slack, while hosting an online Web conference. UberConference gives users the ability to call into a session for free, no matter where in the world they are. However, full-feature functionality will be missed without logging directly into the platform. Through this partnership, additional features will lead to an enhanced conference-room experience in real time.

Through third-party plug-ins and functionality, HipChat integration only allows clients to see what you want them to see. HipChat networks are very secure internal systems, stored on a company’s own server. They allow custom feeds for screen sharing events, video calling, customer service chat rooms and email marketing platforms to be implemented into one entire session. While hosting a client session, immediate environments can be hidden, although the customer service experience could be demonstrated to assure their brand is in good hands. Therefore, separate instant messaging sessions with executive board members go unseen by your future client, as you strategize in real time how you will sync the deal. Companies like Expedia, Intuit, Salesforce and SquareSpace are already using HipChat, so simple integration with UberConference would give their future Web conferences life.

The addition of Slack to UberConference will allow for searchable conversations, facilitating quick and easy access to diameters for project scope and preparation. Remote Web conferencing with team members will be made more accessible, because materials will be stored onto specific channels, allowing subgroup accessibility. Integrating both programs into UberConference, no element associated with team activity will go overlooked. Easy access and productivity will be fostered. A drag and drop file method allows easy file sharing. Users receive notifications directly within the system, as well as through support requests, codes and error logs.

There are no PINs for login. Users are able to screen-share, and you will always know who is present and speaking. “UberConference continues to integrate seamlessly with the relevant tools that you already use in your workplace,” said Craig Walker, CEO of Switch Communications. “With these integrations, we extend the usefulness of HipChat and Slack by saving people the time and hassle of having to open up a second application to schedule a call. Instead, they can type ‘/uberconference’ and the call details will be added directly in the messaging window.”

In addition to these new integrations, UberConference has additionally announced integration with Salesforce, as it expands into the UberConference environment to record Salesforce information through UberConference communications. 

Continue Reading

Competitive Analytics Can Save Your Company’s Assets

Call Center Services, InContact


According to Customer Think, call center performance can be improved by simply applying competitive analytics to both inbound and outbound calling. It’s quite simple, really. Understanding your demographics and what works best with that demographic will close the sale and keep customers satisfied. It will also keep the average handling time down, proving efficiency in the sales and customer service processes.

Routing the customer to an agent, who is most likely to understand the need at hand, also creates efficiency and resolves the issue most effectively. In the case of a sales agent, the call may be routed to those who are most likely to upsell a product or service to each individual customer.

As marketers use data analytics to streamline and simplify marketing initiatives, call centers can duplicate similar structure using real time data and applying the most effective plan of action in optimizing operations. This can improve productivity and help an organization to maximize sales and service quota. Daily and weekly sales goals may be continuously exceeded through the ability to understand and apply detailed analytics data to each call session. Many call centers are instituting knowledge bases into their systems for this reason.

Business intelligence data helps major enterprises institute better decision-making processes and allows them to take larger leaps of faith through educated risks in the marketplace. For businesses to succeed, it is becoming quite clear that this methodology is applicable to any stage in the customer experience and yet can impact the overall operations of the organization — one call at a time. It is almost necessary in increasing stagnate performance for some industries and to reach new positioning in the marketplace.

Many businesses are overlooking this opportunity when strategically planning their sales and customer service cycles. Either they are quite oblivious to this process, or they are meeting budget issues when implementing analytics data into the process. Many businesses simply can’t afford the technology necessary in implementing a data analytics structure or the systems to store this information within. Those who do invest need to translate collected data and leverage it into growth and expansion initiatives.

Many small businesses hinder their potential with a lack of IT experience in analyzing the collected data. The ability to single out the most beneficial data is a skillset that many professionals will need to be trained to understand. Hiring a professional to train sales and customer service teams in identifying qualitative and quantitative data that will require additional budgets that many businesses struggle to expend.

Through this, the cycle of declining business and an unsatisfied customer base continues to unfold. As innovation evolves the customer experience, those who are not adopting these technologies will find themselves left behind. And, their customers will move on to a new business that seems to understand their direct business needs. 

Continue Reading

Mobile Technologies Facilitate Evolved Call Center Experiences

Call Center Services, InContact


Financial institutions are becoming bold when interacting with clientele through mobile technologies. According to Brian Day of The Members Group, “Long gone are the days when a call center was…well… just a call center.” He breaks down the reality of innovative banking, as many financial institutions are adopting evolving technologies in meeting consumer behaviors where they “ring” most effective.

It was once reported that more people own a mobile device than own a toothbrush. And sometimes it seems like more people are willing to share their toothbrush than share their mobile device. For this reason, mobile phones are considered to be very personal to everyone accessing sensitive data through their devices. Financial institutions are literally cashing in on this fact. Hence, the increasing need for call center banking to put options into the hands of mobile users worldwide.

Early adopters have gotten it right. Suntrust Bank was one of the earliest institutions to allow their patrons mobile banking for checking deposits. Scanning a check allowed users to visit a virtual bank. Shortly after, more popular banking institutions followed suit. Now, banking institutions are shifting gears into the mobile customer service experience. Text, live chat, e-mail correspondence, social media and interactive ATM tellers are facilitating this process.

In some states, such as Texas, financial institutions are adopting social media as a form of customer service, allowing representatives to interact with patrons via popular social networks. Some institutions are linking directly to a customer’s mobile device to answer questions and troubleshoot concerns. Others are utilizing mobile applications, such as “WhatsApp” to connect with customers who are unable to speak outright. 

Omni-channel communications are leading businesses to change the way they do business. Now medical records are even accessible via mobile device. Texting private data to a trusted source is becoming more commonplace. The fear of interception seems to be decreasing, and businesses are latching on to the potential that rests at their feet.

Businesses are meeting their customers where they are most available. Financial institutions are now finding benefit in using these insights to interact with customers after business hours. Evolving customer service centers will soon become a command station for multi-channel communications. Mobile technologies will be implemented into most, if not all, call center experiences.

Continue Reading