Music Archives - Jessica N. Abraham | Designer. Writer. Publicist.

Cool Technologies, Medium Contributions, tEQ.life

Wearables, disrupting an industry and helping you to “feel sound like never before”

August 16, 2019 No Comments

Wearables, Technology, Tech News, Technology News, News, Music, Gaming, VR, AR, XR, Music, Music Tools, Virtual Reality, Augmented Reality, Mixed Reality, Experience, User Experience, Sensory, Digital Gadgetry, Audiophile, Business, Investments, Sensory, Gamification, Woojer, MusicProduction, CCS Insight, Markets and Market, Market and Markets, Kickstarter, Startup

Previously Published on tEQ.life

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

Today, we watch movies in surround sound. We play games using our headsets. We live the virtual experience, but our audio keeps us grounded. The good news is… that’s all about to change — and, it’s thanks to Kickstarter, wearable technologies and a team of lifelong audiophiles.

Meet Woojer.

Woojer, Born to Feel. Courtesy of Woojer on YouTube, 2019.

Woojer, a company based in Tel Aviv, has been dedicated to bringing biotechnologies to the world of consumer audio design. Their mission is to introduce consumers to immersive experiences and allow them to feel the sound just as they would in real-time. They do this by tapping into the acoustics and frequencies that we feel, but naturally, we cannot hear.

Founded in 2008, Woojer has been working diligently to study, design and perfect those technologies in which are soon to become acknowledged as a standard for the “new norm.”

With three separate Kickstarter campaigns, starting in 2013, the company has been introducing their product in phases, aimed at perfecting their line, their designs and in creating a more 360 experience. Introducing and reintroducing each product, based on the feedback of research and development and the patents they received, they are now ready to launch their new high-fidelity products into global markets, worldwide.

An introduction to innovation.

In the Streets. Courtesy of Woojer on YouTube, 2019.

Since the beginning of the year, Woojer began teasing their products at festivals and conferences all over the world, including E3 and the Consumer Electronics Show (CES) in 2019. Disruptive to an entire industry, thousands have lined up to experience the power of stimulating gameplay, haptic transducers and polyphonic experiences first-hand. They now await mass production, which should wrap up by the end of November and deliver to more than 900 early adopters by the end of December.

With 55 days still left to their campaign, Woojer has already surpassed its initial goal of $20K by more than 904%!

Reproducing dynamic sound systems on a more personal level, the new Woojer products allow consumers to feel the “oomph of bass and the pulse of energy” with frictionless motion and dynamics falling outside of the standard 20Hz to 20kHz range. Soon, they will be able to experience frequencies as low as a 1Hz tone with adjustable sensations and volume control.

Strap Edge Vs. Vest Edge Technologies.

Strap vs. Vest Edge Technologies. Courtesy of Woojer on YouTube, 2019.

Strap Edge and Vest Edge technologies include patented OSCI transducers, haptic feedback and sensors that guarantee full immersion, precise harmonic reproduction and durability for everyday use. Consumers will be able to feel the sound through waves of pressure and the caustic movement of air. With the patented oscillating frame, movements are accurately reproduced, as frequencies are played at up to 500Hz, including the subsonic frequencies, undetectable by the human ear.

Both devices are ultra-silent, have low-latency and can get up to eight hours of battery power per charge. Equipped with Bluetooth 5.0 and analog headphone amplification, The Vest Edge targets sensory points in key areas of the human body that allows the wearer to “feel sound like never before.” The Vest Edge was created for use with virtual reality, gaming and music production. In fact, Woojer’s Kickstarter pagegoes on to state:

“The Vest Edge gives you 360 degrees of immersion, delivering accurate and detailed sensations that’ll raise your pulse. It’s got out-of-the-box stereo haptics and is the perfect companion for at-home gaming and VR. If you’re a music pro- this’ll pump the low-frequencies through your body as it engages you in a unique and mesmerizing audio experience.”

The Strap Edge, on the other hand, was created to be worn on the hip, chest or across one’s body, providing a polyphonic, stereo experience. It was created for everyday gamers and music enthusiasts, on-the-go. Basically, no matter which device you choose, you will be able to feel the music as if it was flowing through your veins, giving every performance an additional boost of reality.

Both devices can be paired with the Woojer Haptic Metronome App, helping you to live life to a new beat. When synched, the metronome works with the rhythm and tempo of the music, providing additional training and sophistication to the audio pro or music producer.

The rapid growth of wearable technologies.

Lee Shupp — “The Future of Wearables.” Courtesy of TEDx on YouTube, 2015.

In 2014, CCS Insight predicted that within five years, the Wearables Industry would only be worth $25B by 2019. Instead, it hit $21.7B in 2016 and according to MarketsandMarkets™, the Wearables Market is set to grow at a rapid CAGR of 15.5% and expected to reach $51.6B by 2022 — more than double what we had expected to see in previous years. Whether you’re a music producer, avid gamer or simply an investor, Woojer is definitely worth checking out.

Cool Technologies, DigitalPivot Contributions

Rapid Adoption of Wearables Reflects Personality, Loyalty, and Convenience

February 3, 2016 No Comments

Digital Gadgetry, Cool Technologies, Technology News, Product Launch, Future Solutions

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT

In 2016, we will see a sharp influx in the production, delivery, and adoption of IoT technologies and wearables. Here, at Digital Pivot, we have disclosed quite a launches set for later this year. But just how rapidly are these technologies becoming part of our everyday lives?

The NPD Group broke down dollar and unit sales for 2015, analyzing details related to the wearables industry, and came up with some pretty cool insights.

In fact, it seems that we are starting to spend double that of the previous year just to have the top new wearables on the market. As wearables evolve, they are adopting the features we are disappointed our current version is missing. For this, we are okay with buying the product again — just because we need that upgrade. Spoiled, aren’t we? Not so much. It actually goes deeper than this.

As innovation continues to build upon itself, we, as advanced users, seek sophistication in products that we use every day. While we aren’t necessarily looking for complexity, we do like to have a product at our fingertips that brings us little need for outside device utilization. We master products that we love and simply seek more from that point of view.

Once upon a time, we could have a blood pressure cup, radio, camera, and house phone, put it in a bag…call it a day. This is no longer feasible. It is no longer convenient. In fact, when we have too many devices and too many objects, we tend to neglect them, getting less usage out of each on whole. We also tend to lose them more easily. We seek integration.

In 2015, connected activity trackers reflected a 110% increase from 2014, up from an 85% increase from the previous years. The average going price for many wearables has shot up from $96 to $109. We’re also fine with that.

Ben Arnold, Executive Director and Industry Analyst for The NPD Group, states that “This, combined with unit growth, shows that prices aren’t failing to drive demand. Demand is increasing along with rising prices.” As integrations continue and more features are added, it is also the small details that matter the most.

Faced with growing competitive markets, industry leaders are not losing footing as we show loyalty for premier product lines — quicker to adopt their latest model over full-featured entry-level competitors and happy to give up our wallets for a product that we know will meet our everyday needs. Anything else is just a gamble.

We can compare this to MP3 players in the early 2000s and the little impact they made on the iPod and iPad markets. As history repeats itself, loyalists will happily purchase a product based on little change whatsoever and will do this simply because of how the product personifies them.

An alteration in size and a new variety of color options will continue to contribute to our purchasing power. And, yet, we will rush to the store and camp out days prior to the release of a major upgrade. We do this willingly, because we are comfortable in our purchases of new product generations under beloved branding. This has certainly been the case for wearables and trackers that weren’t previously appealing to our senses.

Because personality yields conversation, the growing wearables market has boomed. Product designers are learning that colors are important to attracting potential customers almost as much as product features, shape, and size.

Arnold tells us about this mindset as related to fitness trackers on the current market.

“A confluence of factors has contributed to the growth of connected fitness trackers. Greater awareness of the products is leading to increased interest; new colors and designs have made trackers more appealing. There are more opportunities to buy the products due to increased distribution. The dedicated fitness tracker market will continue to thrive as products evolved to cover a wider range of users’ fitness needs.”

Fitness trackers are being included in the category of smart watches and other wearables. The numbers show that over 33M devices were purchased in the United States alone in 2015. Smart watches, however, have only shown a 13M ownership rate for this same year. This includes a variety of styles, both futuristic and traditional. Many of these purchases were made due to enamored users in need of integration. Many of these results were hindered due to awareness. Product availability was also a factor.

The Apple Watch was released in April of 2015. From there, many knock-off brands took form. Top manufactures such as Samsung then began creating their own versions for Android. Because Apple products are not compatible with Android, users had to wait until later in the year to purchase a smart watch to compliment their current devices.

Stoked that trackers were implemented into many of these smart watch devices and able to be synchronized with their favorite mobile apps, end-of-year results showed a rapid adoption rate of such devices. Purchases are set to soar in 2016. There are users that are loyal to previous devices and opt to use both, comparing results for more accuracy.

While some find no need to adopt such a device, intending only to use fitness trackers during exercise, the rest of the population seems to show interest in adopting smart watch technologies this year. Since the multiple smart watch releases, experts show that there has been an 83% growth amongst consumers in this category, as opposed to a 75% growth for standalone trackers. These numbers are also reflected within other categories of smart devices and wearables. It is expected that the United States will have ownership of over 30M smart watches by the end of 2017 — conservatively speaking.

For this, we wonder what the adoption rate of those smart shoes, aimed for release in September, will be. Those could be the smartest wearables of all time!

EXAMINER ARCHIVES | 2016 & Beyond

Happy Birthday, Shorty Produkshins!: Orlando Internet Marketing Company now 10!

October 1, 2013 No Comments

PREVIOUSLY PUBLISHED ON EXAMINER

In the last ten years, we have seen a dramatic shift in the way we do business, use technology and how we view the Entertainment Industry. According to CNN Money, those working from home, both self-employed (usually as an Independent Contractor) and working for an employer, has risen 41% in this decade, alone.

Everyone relies on technology to accomplish their work and career goals. They want to work more effectively, have more freedoms and time to spend elsewhere, while achieving the largest ROI margins possible for their employer and towards self-benefit. The Entertainment Industry shares this similar story, simultaneous, with innovative technologies leading to the saturation of Independent Artists and home studios.

Like smaller businesses, these artists are gaging expanding fan bases and gaining larger profits than in the past, especially those who were once signed to a “Major” and had to pay everyone else before collecting their own profits.

With such a drastic change in how business is done and how we operate, we see many opportunities for great success. The downside to success, however, is that with it comes struggle and opportunity to fail. One must “get with the program” or fall behind. And, quite unfortunately, just “getting with the program” isn’t enough anymore and one must actually strive to stay ahead of the game in order to avoid “just getting by.”

Competitors exist. And, so do a million other businesses unrelated to each other. Brand Awareness is a must, and Social Branding is becoming more and more of a necessity than a demand in today’s world. Enter Shorty Produkshins.

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. For the past 10 years, Shorty Produkshins has evolved into the brand that it is today through the always-changing trends in industry, technology — and of course — demand. This month marks exactly that. This is the 10th-year Anniversary of Shorty Produkshins.

According to Robert Greene, an award-winning author, in his latest book “The Mastery,” it takes us ten years of repetitive practice, research and fine-tuning of one particular subject in order to find mastery in it. This timespan can be increased or decreased based upon intensity, depth and acceleration in the practices and execution of the subject matter.

Shorty Produkshins has started from the bottom and knows first hand what each and every one of their clients are facing along the way, no matter the subtle differences due to separate industries.

Shorty Produkshins started in a weird, yet interesting way. In 2001, founder, Jessica N. Abraham, was to implement a passion of hers into a graduation project for High School. Her passion at the time was MUSIC, nothing more and nothing less, as she engaged with it all her life.

In preplanning for the project, a CD Demo, she came into understanding that most Record Labels wouldn’t accept unsolicited submissions and take them seriously (if at all). Hence, the birth of “Shorty Productions.” Short Productions was a fictitious name given to a fictitious company that would lend credibility to “LiL Shorty,” otherwise known as Jessica N. Abraham.

This demo brought forth a lot of inspiration, inquiry and success, contrary to the actual “skills” that the artist had. At age 15, she still had a lot of musical training to go through before being impressive to ears.

In early 2003, the graduation project and results from distribution were presented in front of a panel. The years in between were spent researching, recording, releasing music Online (before there were means to do so), bringing Brand Awareness to potential and converted fans, networking and seeking honest feedback on the project …all done through early Internet Marketing practices!

The outcome was the inspiration to continue this process as an actual lifelong career.

The years in between were spent researching, recording, releasing music Online (before there were means to do so), bringing Brand Awareness to potential and converted fans, networking and seeking honest feedback on the project …all done through early Internet Marketing practices! The outcome was the inspiration to continue this process as an actual lifelong career.

At age 17, Jessica N. Abraham enrolled in a college in Orlando, FL for Recording Arts and the sciences behind it. At the time, Full Sail University was the top college for Recording Arts and “Real World Education” on an International level.

Migrating from Pennsylvania to Florida, Jessica soon met others that shared her passion for the Music Business. Some of these people were also students at Full Sail, while others were not. This was the beginning of “Shorty Produkshins” and the first year of business… as an established business… yielding many successful releases overseas in the form of Mixtapes and Compilations.

Over the years, and as with any company, there were many milestones and successes. But, there were also challenges. Shorty Produkshins, once an actual record label with a public studio attached (dubbed “Shorty’s Playground” by late-rapper, Demarreo “D-Mo” Matthews), was confronted with a new reality check.

While many studios were closing doors, Shorty’s Playground had been doing pretty well with a new location in New Kensington, PA and business still taking place in Orlando. The reality, however, was that more and more home studios were popping up all over the place, and the average person doesn’t care about quality. The reality was that it was now a rarity to sell instrumental “beats” for more than $1000, unlike it was in the past. Actually, it was more than likely an amount to be less than $100 and 25-50% of that isn’t much considering how much work had to be put in to sell and transfer the rights to this music.

People were giving away free music and free beats. And, a plethora of “so-called” producers arose all over.

Jessica N. Abraham, in returning to the drawing board, desperately trying to keep her company successful and in business, decided drastic changes need to be made. Paying attention to the fact that Shorty Produkshins had been in demand for the care they gave to their artists and producers and “side-services” requested by clients, Jessica N. Abraham decided that a majority of this success actually was due to the Internet Marketing and Public Relations-type work executed within the company.

Engaging in a writing project for a subsidiary of Universal Music Group and Murphy Boyz Entertainment, Sand Street Music (home of Burn N Bush’s Newton Twins, who have worked with multiple award-winning acts), Jessica was asked to promote five summer releases with the company. This was the confirmation Shorty Produkshins was headed in the right direction.

Simultaneously enrolled in Full Sail once again for her first of three Master’s Programs (in Entertainment Business, Internet Marketing, and Media Design), Jessica N. Abraham took Shorty Produkshins and transformed it into a full blown Online Promotions Company.

Within that first year, she had the opportunity of working with other acts, Non-Profit Organizations, colleges, programs, a Social Application for Facebook, a plethora of events and even a recruitment team for models. Shorty Produkshins found itself in demand in not only Orlando, but also Pittsburgh and Atlanta. That was almost six years ago.

It is now the end of 2013, and Shorty Produkshins has been home to multiple acts and Producers that have went on to do “bigger and better things.” The company has worked with many celebrities and parties, venues, festivals and events (often a packed house), small businesses and organizations, causes and charities, athletes and Social Networks. The list just goes on and on.

Shorty Produkshins is home to multiple subsidiaries, including the successful J. Abraham Consultants (a “24/7 Internet Marketing Consultation by Phone” company). And while the road has not been easy, it is one to be celebrated. The company plans to do just that.

Starting this month and continuing until the end of the year, a new product or service will be released every week in order to benefit those in the Entertainment Business or World of Small Business, because it is known how hard you work and it is much appreciated!

Contests and giveaways will also take place, starting at the end of the month and continuing through the new year. Every month, from the twenty-first until the first, Shorty Produkshins offers a “$50 off discount on all graphics.” The month of October, however, marks a month of action, aggression and love for those who work their butts off. A new website, new services, and new content will be released!

Not only will Shorty Produkshins be giving large discounts on services (including Design Strategy, Internet Marketing, Social Branding, Event Marketing, Mobile Marketing and PR), but Shorty Produkshins will also be giving college students the opportunities to jumpstart their careers, gain experience and make a little bit of money, as well!

With shifts in technology, the youth is our largest asset. Sharing this concept with Let’s Be Honest, a new Social Network that pays the youth to speak their mind, Shorty Produkshins is positive that our future generation has the power to do great things early on and to continue through to “A New Era in Royalty.”

On the net: http://www.shortyprodukshins.com
Twitter: http://www.twitter.com/sp_brand_social
Facebook: http://www.facebook.com/internetmarketingoforlando

EXAMINER ARCHIVES | 2016 & Beyond

Internet Marketing in Action: “The Sabir Bey Show” Season Premiere on October 1

October 1, 2013 No Comments

PREVIOUSLY PUBLISHED ON EXAMINER

Internet Marketing comes in many formats. There are many means of marketing on the web. There isn’t just one specific way. There isn’t even a specific reason that things are marketed on the web. People want Brand Awareness, Viral Sharing of Content, Content Consumption, Monetary Value, List Building, Views, Likes and … even executing Educational Missions.

Today, there are simultaneous feeds of Live Events to the Internet through live video streams. Some people charge for consumption, while others do not. Webinars are surely replacing live seminars due to convenience, usually servicing business people and students.

These are usually for a fee, but some are free in order to market a product or service through them. And even so, more and more people are still turning to the Net for their Entertainment, Education and Business needs. This is why many Social TV Programs and Studios have been “popping up” in the last few years. And, there are many reasons for this.

Niche communities are able to find programming meant specifically for them, minus censorships and the “watering down” of very beneficial and insightful information. They are the ones who control what topics will be covered during a live show. They are able to interact with other viewers around the World, interact with the programming or even come to into contact with the creators, themselves.

Content is usually recorded once it goes live, becomes viral through Social Shares. Niche Sponsors and Advertisers will help to continue the process by “paying the bills” through audience member purchases. The audience member now becomes part of the Brand Story and part of the success that came about in the process.

October 1, 2013, marks the Season Premiere of The Sabir Bey Show on LA Talk Live! “The Sabir Bey Show is ‘Pure EDU-TAINMENT’ tackling issues within the community and on the topics of Law, History, Culture, Politics, Religion, Society, and Health by incorporating TRUE Hip Hop and Urban Music in bringing together a full circle of understanding with current culture and society conflicts.

The Sabir Bey Show includes guest appearances by award-winning celebrities and respected elders of the Moorish Nation and Pan Africanism.” The Sabir Bey Show has the mission of bringing “Pure Edu-tainment” to the lives of many by introducing truths, new concepts, currents events and History through Entertainment.

The Host of the show is Sabir Bey, known for over 15-years in the “Conscious Community,” for his lectures and classes on Civics, Hip Hop, Nationality, History and Etymology. He has toured with Dr. Kaba Kamene, Dr. Leonard Jeffries, Dr. Jose Pimienta-Bey, and multiple figures in the Entertainment Industry.

Sabir Bey appeared in a 2011 film, Hidden Colors, where he speaks on many topics as related to the Moorish origins of today’s population. He appears in many other documentaries and films circulating around the web and businesses throughout the country. He continues to bring education to the masses through the web, using LA Talk Live’s fall lineup to do so. The Producer of the show is Actor, Mel Jackson (“Soul Food”); and the Program Director is Mr. Richard Karr, the owner of LA Talk Live.

Sabir has a team of individuals working with him on a daily basis to create Awareness of his mission, Lectures, Appearances and shows and to accelerate all Internet Marketing efforts. Not surprisingly, however, many of his works have gone viral on their own, as audience members share this content with those that they associate themselves with, whether friends, family, colleagues, or classmates. This information is very informative and educational, so they are passing along something very valuable and meaningful in the process.

The Sabir Bey Show is currently undergoing construction of the Official Website. But, many already access this site regularly, as it is a Social Network dedicated to the show. The site includes a U-Stream Video Player hosted by LA Talk Live and hosts a library of past episodes, including special guests, KRS-One, Tommy Davidson, Mel Jackson, Taj Tarik Bey, Dr. Kaba Kamene, Hawthorne James, Chico Benymon and more!

There are photos of the show, itself, as well as Sabir’s travels and experiences in the public while on tour or giving lectures. The site gives information about the show, including news, blogs and upcoming events.

What Sabir is doing at TheSabirBeyShow.com is very critical in today’s World of Social TV. The show, while also accessible at LATalkLive.com, is given its own “channel” to help aid in Awareness, Brand Monitoring, SEO Efforts, Viral Campaigns, and Consumer Interaction in bringing important information to the lives of those who have lost their true identity in an ever-growing Commercial World. He encourages people to call into the show to prove him wrong, while reminding people that he may just be!

“Bring a pen, tell a friend… But, don’t take my word for it… Study it yourself, and tell me if I’m wrong.” With a team of experts behind him, we can guarantee his Internet Marketing efforts won’t be wrong. Tune into his show, Tuesdays at 3:00 PM (PST) | 6:00 PM (EST) on LATalkLive.com

Website: http://www.TheSabirBeyShow.com
Facebook: http://www.facebook.com/thesabirbeyshow and http://ww.facebook.com/sabir.bey
Twitter: http://www.twitter.com/thesabirbeyshow

DISCLAIMER: Jessica N. Abraham is no longer affiliated with the show or any creative assets, thereof. Since 2016, the site and all assets have been under new ownership. All designs, edits and administration to the official websites are no longer controlled by Jessica N. Abraham or Shorty Produkshins.

EXAMINER ARCHIVES | 2016 & Beyond

Will “Beamz by Flo Rida” be music to our ears?

June 18, 2013 No Comments

PREVIOUSLY PUBLISHED TO EXAMINER

Beamz Interactive has just announced a “Milestone Endorsement” and Licensing Deal with Rapper, Flo Rida, and this could be music to our ears and a very cool new experience for event goers and music enthusiasts everywhere — not just in Hip Hop and Rap Music!

Beamz Interactive, Inc. is an emerging, yet state-of-the-art company with something unique to offer those who love new ways of creating and presenting music to audiences on a regular basis. Beamz, specialized laser-controlled music technology, works in the fashion of traditional MIDI… only more advanced!

This machine is used by triggering specific commands with actual laser beams. As a matter of fact, technology by Beamz may very well replace modern DJ equipment and even instruments used by bands, especially during performance periods. The cool thing is that music can simply be played for enjoyment purposes, although the device is configured to allow for Advanced and Interactive Music Creation techniques.

Separate from “old school” MIDI technology, Beamz is Interactive. More on the product capabilities will be demonstrated through product release and performance of the new consumer product line, “Beamz by Flo Rida.” Beamz is known for prosumer editions of previous technologies, similar but unlike this new product line.

In a recent press release by Beamz and D3M Licensing Group, a Global Licensing Agent for Flo Rida, Flo Rida made a statement on the new product line: “With Beamz, everyone will be able to create and play music, not just listen to it. It’s hard to describe the feeling of making music on-the-fly with Beamz for the first time. It’s easy enough for anyone to play within minutes, yet sophisticated enough for artists and DJs to use on stage. I’ve been a follower of the Beamz product ever since I first got my hands on it, and I’m looking forward to working with Beamz to develop the ‘Beamz by Flo Rida’ product line.”

It’s easy enough for anyone to play within minutes, yet sophisticated enough for artists and DJs to use on stage. I’ve been a follower of the Beamz product ever since I first got my hands on it, and I’m looking forward to working with Beamz to develop the ‘Beamz by Flo Rida’ product line.”

In the meantime, Beamz is preparing for a massive takeover through this deal and ready to take force, especially through Digital Marketing means! To reach and encourage a “new generation of music enthusiasts and Flo Rida fans,” everything must be customized to fit their needs.

Beamz will work closely with Flo Rida to develop the new product line. From there, a series of commercials will be filmed and distributed via television and Social Media outlets. It is expected that viral distribution of these commercials would attract the attention of much of his fanbase and those interested in the product’s capabilities.

In the matters of Mobile Distribution, Flo Rida is set to be featured in the software application of Beamz technology for iPhone, iPad and Windows 8 devices. This software will include a library of Flo Rida’s very own music catalog and be converted into an Interactive format. Through Word of Mouth means and sharing capabilities, THIS is expected to attract users based on the usage of specific mobile devices and viral measures. Flo Rida fans may be further attracted to the signatured “Special Limited Edition Chrome” version of this product.

Due for furthered announcement in the second half of the 2013-year, in-depth details on the product will be released prior to final launch dates for the Beamz by Flo Rida devices and software.

Teasers are expected to hint to users via Social Media on the upcoming product in planting suspense and anticipation for the product’s commencement into markets all over! Currently, commercials are being slated to begin airing as of the third quarter in 2013 on select Television and Internet Distribution Channels.

On a personal note: I am excited about this new product and release. I can only imagine how live shows and performances will begin to evolve with the addition of this product into markets on a Global level. Aside from the Emulator, a see-through touchscreen “DJ Glass,” I would think this would bring a difference to the World of Electronic Music and anyone that uses a DJ that no longer has a traditional turntable setup.

It will bring art and performance back into the craft of DJing. I recently attended an event that a well-known-rapper-turned-DJ performed at and was very disappointed by witnessing two guys simply sitting on stage, at a desk, playing music for us. The crowd of many became a crowd of almost no one, quickly!

If Beamz were to have Flo Rida implement usage of their new product into his shows and live events prior to any media presentation, wonders could be worked for the brand. The element of curiosity will take over, and the “ohhhhhhh” factor will become even more sufficient upon media release.

Additionally, the feeling of personalization and privilege will lead to Brand Loyalty and Word of Mouth Marketing successes through allowing potential consumers to tell the Brand Story to their immediate friends and family via cell phone photo and video contributions to Social Media and Networks.

EXAMINER ARCHIVES | 2016 & Beyond

Event Marketing: Eventbrite’s findings based upon current database!

June 18, 2013 No Comments

PREVIOUSLY PUBLISHED TO EXAMINER

If you actively engage in Event Marketing, sold your own tickets, or have marketed some sort of event in the past, you probably know of an event site, called Eventbrite. This site is personally one of my favorite sites for SEO-related tasks associated with Advanced Event Marketing techniques. Many options are given in allowing for great marketing and distribution of event details to partner sites!

Eventbrite released some pretty interesting information, yesterday, regarding the most likely genre preference of an event goer. This information was based on findings within their database, as the data was collected by the Harris Interactive Service Bureau between the time period of May 22 and May 30, 2013. The collective group of analyzed individuals consisted of 1019 individuals.

Eventbrite has come to the conclusion that their largest audience consists of Electronic Dance Music (EDM) enthusiasts and event planners. The company’s data analysis partner finds that the reasoning behind this is that the EDM community tends to be more Social and Mobile than other groups of eventgoers.

EDM enthusiasts are more likely to “share” their findings and attendance records via Social Networks and the means of Mobile (Marketing). EDM fans are 78% more likely to attend an event if their peers were attending and/or based on who was performing, as opposed to other groups who are only 43% more likely to attend an event if their friends go, too.

Those associated with Electronic Dance Music are also more likely to pay to attend an Online Streaming Event than other groups.

When considering an Event Marketing Plan, it is obvious that Event Branding should be prelevant in gaining the interests of your audiences. Every Event Marketing Plan should “Brand Social (Shorty Produkshins, 2009.),” be “shareable” on a mobile device, and should begin taking place NO LATER THAN three weeks– two weeks at the maximum — for ultimate results, because it is important to allow anticipation to build and Viral Marketing to take effect!

Furthermore, if you are regularly throwing and promoting events, a definite Mobile Marketing Plan of Action should be placed in line with your Marketing Plan. These results only prove these points to be true!