-
Consider SEO & SEM Bones, Social Media the Soul That Embraces
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed. Now, we can…
-
Study Reveals How to Digitally Influence Consumer Behavior and Sales
Previously Published to Talent Zoo’s Digital Pivot According to a recent study at the University of Miami School of Business Administration, online shoppers are proving to be 80% more likely to choose more expensive products and services when accompanied by a video demonstration. If your brand hasn’t implemented video to your social media mix, you may potentially be missing out on a large market share. Interestingly enough, 79% more shoppers are most likely to choose products centered on entertainment and pleasure as opposed to functionality. They are even willing to pay a higher price for this. Could this be the correlation between video engagement and a product that entertains? “It is clear…
-
A Multi-Camera Television Studio Directly On Apple Devices
Previously Published to TalentZoo’s Digital Pivot We have all seen iPads becoming the new recording studio, but are we now seeing the shift for television broadcast studios as well? Switcher Studio, a venture in digital video, introduces itself as a mobile video app that allows for syncing up to four iPhone and iPad devices in recording and streaming video directly to online platforms such as YouTube, UStream, and Cleeng. Although designed for integration specifically with Final Cut Pro X, this program also captures recorded quality video content for editing directly in your favorite editing software for production of on-demand video content. With digital television studios such as RMC On Air…
-
A Marketer’s Nightmare: Content Block
PREVIOUSLY PUBLISHED ON EXAMINER You’re in between projects. Now is the time to beef up your own Social Presences. You are so used to putting your own projects to the side while working on client material…most of which are your own ideas. But, when it comes to your own presence, your own content, your own projects… NOTHING. You try, you try, you try and still — you come up with nothing. Content block! It’s a Marketer’s Nightmare, and we all surely go through it! It’s like you work on these amazing projects for others. Many of which, we can’t show anyone due to Non-Disclosure Agreements, and we feel the need…
