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Call to Action: Make THEM do what YOU want them to do!
PREVIOUSLY PUBLISHED ON EXAMINER Today, nearly everybody has a social presence, a website, a blog. Yet, there are so many consumers who are never converted into customers. The brand is then discouraged by the “Power of Social” and what great possibilities can be brought through Viral. So, what’s going on? What is being done wrong that could better create sales and conversions for the brand and increase bank account registers at the same time? Whether your content is “on point” or not, whether it’s elaborate or not… whether your content is optimized OR NOT, you more than likely aren’t going to convert consumers without a “Call to Action.” What is…
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Let’s Talk Quality: YOU are Responsible for YOUR Name!
PREVIOUSLY PUBLISHED ON EXAMINER You know, there is a law that you should ALWAYS be responsible to uphold. As a Marketer, there will always be projects that come your way. Many of those projects will be more lucrative than others. But, what will you do with those offers? Do you accept them or not? As a Marketing Expert, it is your responsibility to act responsibly for your brand. As you recall from previous articles, your company and clients aren’t the only brands you should be worried about. YOU are a brand. As a matter of fact, YOU ARE what they call BrandYOU. In accepting gigs, please pay attention to the…
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The Power of Viral takes front row in History!
PREVIOUSLY PUBLISHED TO EXAMINER Photo taken from GiantMag.com under Fair Use Doctrine. Yesterday’s loss of the grandson of historical icon and leader, Malcolm X, has already become part of History, Controversy, Conspiracy, and even Viral Conversation throughout the Internet. Malcolm Shabazz, 28, was murdered Thursday, May 9, 2013, in Tijuana, Mexico. While “no one knows” who killed him or “why,” Shabazz felt it was coming and explained the process of assassination in which no one would care to ask questions. In an Online record that is currently circulating Facebook with a “RIP Malcolm” photo attached, he explained, in his own words, how he was constantly being harassed and forced to…
