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A Case Study: Social Media Listening Needs to Be in Your Marketing Scope for 2016
Are you ready to listen, yet? As we enter 2016, our social media strategies had better include social listening. Otherwise known as brand monitoring, brands have been finding added value in social media by paying attention to what their enthusiasts have to say. Whether seeking validation for our future marketing campaigns or looking to improve product delivery, brand monitoring has been benefiting brands across the web for some time now. Business 2 Community recently broke down ten ways social listening can benefit your business. As brands improve the customer experience, we need to improve our customer service strategies, as well. How else can we improve customer service without getting to…
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European Union Considers Sweeping Changes to Mobile Landscape
Previously Published to TMC Net’s Mobility TechZone Earlier this week, the ITIF, Information Technology and Innovative Foundation, released an analysis of the European Union. It asked if the EU could benefit from streamlining mobile carriers and practices, reflecting the efforts of the United States. Calling for bold reforms from policymakers in manifesting a single EU-wide market for mobile communications, the organization criticizes current mobile practices, as simply being “half measures” taken to evolve the current status of mobile industry. The European Commission, however, appears willing to take these leaps of faith, based on the promising mobile digital landscape and what it has to offer the economy in terms of growth,…
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Verizon Will Join Wi-Fi Revolution in Early 2016
Previously Published to TMC Net’s Mobility TechZone As of this week, Verizon gave in and has begun allowing customers with Samsung Galaxy S6 and S6 Edge to take advantage of Wi-Fi calling through their smartphone devices. Although customers using other Android devices and iPhones will have to wait until early 2016, customers on thes e Samsung devices will be the first of many happy customers who will now directly connect to Wi-Fi in areas where reception is horrible, while traveling abroad or to simply save on minute usage. An alternative to traditional mobile phone service, Wi-Fi connections tend to be clearer, faster and allow for optimal video conferencing. While many…
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UICO and HiCling Team Up To Release Fitness Band, Powered By duraTOUCH Technology
Previously Published to TMC Net’s Wearable Tech World UICO, a technology company dedicated to durable product solutions, recently announced the release of duraTOUCH, an innovation in all-weather use for Shanghai-based HiCling’s health and fitness wearable, clingband. UICO brings together global touch sensing experts in developing solutions to surface-related issues with touch enabled devices and providing users with high-performance, super-low power, touch sensing technology. UICOs additions to the clingband design have allowed for minimal power requirements, meaning that it doesn’t need to be charged on a daily basis. Users can monitor their health and fitness around the clock, accessing vitals, sleep and daily activity, athleticism and fitness, UV index and ambient…
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LiveOps Cloud Platform Acquired by Global Investment Firm
Previously Published to TMC Net’s Cloud Contact Center Global investment firm Marlin Equity Partners has announced it has acquired the LiveOps Cloud Platform. With over $3 billion in managed capital, the firm can now focus on the future of the cloud contact center and customer service solution, adopted by more than 400 companies around the world. Existing investor Presidio Partners was also part of this acquisition, which will allow LiveOps (News – Alert) CEO Vasili Triant to remain at the head of the LiveOps Cloud Partner. The market for cloud-based contact centers is expected to reach over $14.7B by 2020 with LiveOps holding a large portion of this market space. LiveOps…
