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Consider SEO & SEM Bones, Social Media the Soul That Embraces
PREVIOUSLY PUBLISHED TO TMC NET’S MAD MARKETER In a globalized economy and a world where customer relationships are everything, businesses are finding that “branding socially” is still the most effective means of retaining valuable customers and in acquiring new ones. Traditionally, high ranking sales professionals found that they did well by keeping in regular contact with those in their Rolodex or their top-secret black book. To keep in contact with hundreds of people on a daily basis — holding one on one conversation with everyone in that Rolodex – was a difficult and even impossible task to carry out. As the digital world exploded, this all changed. Now, we can…
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Robocast: Automating Social Like Never Before!
Previously Published to TalentZoo’s Digital Pivot Robocast launched a media player last April that allows users to “auto-browse social media links, including Twitter and Instagram Feeds, Searches, Hashtags and more.” Yesterday, Dec. 2, Robocast, Inc. released a major update to their Robocast Social player, continuing social play with just one click…and now a few new features. Robocast, Inc. has the power to shift “social” in the conference-room environment, before the press, and through the imagination of its users. In fact, this could be a new shift in brand promotion and social media releases. Robocast has the ability to play Twitter and Instagram posts paired with adjacent websites of interest. When clicking on a hashtag or…
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Marketing Yourself Through Breadcrumbs
PUBLISHED TO TALENTZOO Recently, I had a conversation with a young professional. I was working on his resume and realized that although he was only 25, he was very accomplished. He had a Master’s Degree and multiple certifications. He had leveraged massive growth and real estate acquisitions for his company while maintaining budgets of over a billion dollars. I was also crafting his LinkedIn portfolio. I was shocked to know it was his first profile and that he had no other social networks, websites, or mentions on the web. However, he had done many successful things on behalf of his company. Notice — I said “behalf.” He generated a whirlwind…
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Elements of Internet Marketing: Continuity
PREVIOUSLY PUBLISHED TO EXAMINER DISCLAIMER: Every once in a while, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Continuity.” Enjoy! Today, we speak about continuity, because it is a very important matter that needs attended to “on an ongoing basis.” In the process of Internet Marketing, this is one of the most basic and most important elements. It doesn’t matter what you are doing in your campaign, as long…
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Elements of Internet Marketing: The importance of the press release
PREVIOUSLY PUBLISHED ON EXAMINER DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of “Press Releases”. Enjoy! We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to…
