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Technavio predicts significant trends in television ad-spending through 2019
PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…
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What Can Businesses Learn About Omni-Channel Marketing from Signet’s Extensive Brands?
Previously Published to The Mad Marketer Earlier this month, Signet Jewelers acknowledged that omni-channel marketing was a major factor in increased sales for 2016 – and especially for end of year holiday shopping. In fact, they claim that it has, according to The Wall Street Journal, “Amazon-proofed” their endeavors. In the eight weeks leading up to Christmas, this Bermuda-based diamond retailer grew its sales by 5 percent in comparison to previous years. This year, Signet Jewelers has racked in $1.95B, a sharp increase for any business of this caliber. Signet is also known as the umbrella operation for subsidiary group, Sterling, which includes Kay Jewelers, Jared the Galleria of Jewelry,…
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Sharegate Escorts Proprietary Information to Enterprise-friendly Platforms
PREVIOUSLY PUBLISHED TO TMCNET’S OFFICE365TODAY At a time when less is becoming more, we’re seeing the tech industry shift to efficiency and centralization. This week, Sharegate released a tool that will most likely gain popularity over the next few months. This tool, like so many others, is promising on better collaboration, communication and productivity. But, most importantly, as cloud-vested as it is, it is focused on ownership and security. First of all, we need to acknowledge David Roe at CMS Wire for filling us in on the smaller details of this new innovative tool. Next we have to explain why this tool is so important. Let’s break it down. Sharegate…
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What’s the difference? Mobile Marketing VS Mobile Marketing
PREVIOUSLY PUBLISHED ON EXAMINER Let’s play a game! What’s the difference between Mobile Marketing and Mobile Marketing? Hmmmmm…. waiting…… Okay, give up? There are SO MANY differences, I don’t blame you for being confused! Since Mobile Marketing is taking way in such a rapid pace, many businesses are getting left behind by the “early adopters” who are shifting and evolving their Marketing Plans. Mobile Marketing is the way to go in 2013 and 2014, because everyone, and I do mean everyone, has a mobile device and will access the Internet through a data connection in some fashion over time. Those who do not have a Mobile Marketing Plan better start…
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Let’s Talk Quality: YOU are Responsible for YOUR Name!
PREVIOUSLY PUBLISHED ON EXAMINER You know, there is a law that you should ALWAYS be responsible to uphold. As a Marketer, there will always be projects that come your way. Many of those projects will be more lucrative than others. But, what will you do with those offers? Do you accept them or not? As a Marketing Expert, it is your responsibility to act responsibly for your brand. As you recall from previous articles, your company and clients aren’t the only brands you should be worried about. YOU are a brand. As a matter of fact, YOU ARE what they call BrandYOU. In accepting gigs, please pay attention to the…
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