-
Experts say you need a Marketing & Revenue Attribution Strategy in 2021. But, do you?
Previously Published on News Break Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel. “Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon. What is Marketing Attribution? The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in which…
-
MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis
PREVIOUSLY PUBLISHED ON EXAMINER If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out: Mobile Advertising technology leader, MoceanMobile has released Mocean for Advertisers. This product is of the latest mobile ad-serving products from this company. It’s said to be the “First 360-degree Product Suite built exclusively for Mobile,” easily integrated and able to streamline the buying and serving processes of mobile media for brands, agencies, firms, demand-side platforms and trading desks around the globe. This product allows clients to plan, buy, monitor and manage Mobile Advertising Campaigns from a single dashboard, ensuring the ability to reach the highest possible…
