Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development, Turnaround Strategies, Failing Teams, Turnover, Retention Strategies
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Turn Around a Failing Team by Leading from Within

    April 20, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When a client of ours, let’s call him Joseph, took over a company project, he knew it wouldn’t be easy to turn things around. The design team had fallen behind over the course of a year and a half. They were just six months away from the final delivery date originally committed and had blown through more than half-a-million dollars originally allocated to the entire project. Yet, there was still nothing ready to deliver to their client. There was a huge liability sitting on the table…one that would ruin the company entirely. Joseph knew a special leadership skillset would be needed, the…

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    Android, iOS, Mobile App, Digital Gadgetry, Digital Pivot, Dog Walker, Dogs, Pet Care, Pet Connection, Pet Sitting, Pet Walker, Pets, Technology, Tech News, American Pet Products Manufacturers Association, APPA, Wearables, Connected Devices, IoT, Internet of Things,Hunter Reed, Cody Dysert, Nashville Entrepreneur Center, Technology News, Walkio, Euthanization, Fur Babies,

    ‘Paws’ For a Minute: New App Makes Owning a Pet Just a Little Bit Simpler

    September 29, 2015
    IoT, Internet of Things, Future Investments, WeBull, Robinhood, Stash, Wearables, AWS, Cloud, Connected Devices

    IoT Connectivity Markets set to reach $8.9B by 2024

    July 19, 2019
    Facebook, News Source, Facebook Newsfeed, Notifications, New Layouts, Social Media, Technology News, Digital Pivot

    Facebook Wants to Be the Middleman for Your News Outlet

    August 14, 2014
  • DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    Coaching life changes for the passive personality styles

    April 13, 2019 /

    READ THE ENTIRE ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS When it comes to dealing with stress, change and volatile situations, understanding DISC personality styles and communicating change in the proper way is always necessary. When you coach against life changes, a behavioral approach not only builds trust amongst all involved, but it allows each personality to contribute without the fear of conflict or confrontation. As we previously discussed in our blog about coaching life changes for the active personality styles, according to DISC theory personality styles can be separated into Active and Passive styles. The active “D” and “I” styles tend to react quickly to challenges and being stagnant drives them…

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    Healthcare Apps, Unified Communications, WebRTC, IoT, RFID, Healthcare Solutions, RTC, Web RTC, Real Time Communications, Unified Communications, Remote Collaboration, Enterprise Collaboration, Enterprise Solutions, Business Solutions, Contact Center, Remote Workforce, TMC Net, TMCNet, Technology News, Tech News, Technology Marketing News,

    Avaya and Plantronics Join Forces in the Name of Unified Communications

    November 30, 2015
    Early Childhood Reading, Literacy Program, Development, NICU, Neonatal Clinic,

    Cincinnati Children’s develops new programs to improve child literacy | Addresses early concerns, provides intervention.

    March 31, 2021
    The Vault, Examiner, Series, Showtime, Shotime, HBO, Audience Engagement, Brand Awareness, Branding, Social Branding, Cross Platform Delivery, Omni Channel Marketing, Digital Marketing, Internet Marketing, Hollywood, Digital Streaming, IMDB, Amazon IMDB, FAANG, Kwame Patterson, Lieb Schreiber, Jon Boight, Paula Malcomson, Eddie Marsan, Dash Mihok, Katherine Moennig, Pooch Hall, Steven Bauer, Kerris Dorsey, Devon Bagby, Elliot Gould, Jonathan Schaech, Peter Jacobson, Marketing, Television, Monk, Neckbone, Ray Donovan Series, Ray Donocan, Series Culture, The Wire, Traditional Marketing, TV Show,

    Ray Donovan: The Internet Marketing and Branding BEHIND the upcoming new series!

    June 12, 2013
  • Behavioral Selling, William Marsten, Fortune 500, Personality Testing, Personality Assessments, DISC Assessments, Myers-Briggs, Introvert, Extrovert, MBTI, Myers-Briggs Type Indicator, Minnesota Multiphasic Personality Invesntory, MMPI, Legal, Compliance, Litigation, Predictive Hiring, Equal Employment Opportunity Commission, EEOC, Discrimination, Leadership, Customer Service, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development, Business Development, Business Expansion, Growth, Team Building, Culture, Building Remote Teams, Compliances, Roles, Infrastructure, Differences in Opinion,Hiring Cycles, Recruitment, Talent Acquisition, Onboarding, Team Building, Leadership, Workforce Optimization, Corporate Development,
    Business,  PeopleKeys’ DISC Insights

    Which assessments are legal for hiring?

    March 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS. Employers are saving both time and money by implementing tools for predictive hiring into their regular hiring practices, and to get past the obstacles met within the initial screening of candidates, hiring managers have begun applying a number of pre-hire assessments into final decision-making. These assessments serve as indicators of what a person may or may not bring to the table, how they will interact with an existing workforce and how they will perform in particular environments. According to FindLaw.com, “Forty percent of Fortune 100 companies indicated that their employment selection systems included some form of psychological testing. A similar survey by…

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    Oblong, Benzinga, Invest, Investing, Technology, Tech, Movie Technology, Hollywood, Team-Building, Collaboration, Productivity, Workforce Collaboration, Globalization, Data, Data Analytics, Touchscreen, Smart Devices, Smart Device Technology, Extended Screens, Workforce Engagement, Engagement, Tech, Technology, Business,

    Out of the Script “Minority Report” and into Home Offices Everywhere

    June 25, 2021
    Employee Relations, Employee Retention, Business, Hiring, Human Resources, Recruitment, Team Building, Workforce Optimization,

    Developing An Employee Retention Strategy That Works

    December 27, 2020
    DISC INSIGHTS, DISC Personality Types, PeopleKeys, Event Planning, Cost-Accounting, Business Development, Corporate Culture, Dominance, Influence, Steady, Stable, Compliance, Employee Relations, Office Party, Business

    Lighter Side of DISC: Office Halloween Party

    October 31, 2019
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport, Sales Delivery, Marketing, Advertising, Messaging, Brand Awareness, Campaign Initiatives,
    Business,  Career Development,  PeopleKeys’ DISC Insights

    How to Deliver Your Sales Message

    March 13, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Have you ever noticed the difference in day-time advertising, as opposed to the advertising you see at night? Some commercials last longer at 1:00 PM than they do at 5:00 PM… and there are many variations depending on the channel. Well, there is actually a reason for that and it’s not as far-fetched as one might believe. This is part of behavioral selling, where the way you deliver your message can make the difference between attracting a new client or losing them before you even opened your mouth. This same model can be successfully applied to boost your own bottom line. We…

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    Independent Artists, Independent Hustle, Independent Distribution, TuneCore, Sony Red, The Orchard, Universal, Music Distribution, Entertainment, Too Lost, Monetization, Marketing, Branding, Sales, Hirschhorn, Spotify, Tidal, Gregory Hirschhorn, Apple Music, Amazon, Shazam, Tik Tok, Distribution Network, Power Distribution, Music Streaming, Creative Artists,

    Independent Artists Find An Ally | Major League Distribution Without Selling Their Souls

    January 22, 2021
    Screen Shot 2018 11 06 at 1.43.04 AM Future Market Insights recently broke down five trends in the Global Natural Language Processing market that we can expect in the next ten years. Here is a quick look at those:

    5 Global Natural Language Processing Trends & Why the Market is Booming

    February 19, 2016
    Takyon, Smart Contract technology, Technology, Business, NewsBreak, EVs, Electric vehicles, Clean Energy, Infrastructure, GreenTech, CleanTech, Payments, Credit Cards, Crypto, Cryptocurrency, Blockchain, Polygon, Ethereum, MATIC, ETC, BTC, Electric Vehicle Chargers, EV Charging,

    New Smart Contract Technology, Takyon, Fuels EV and Energy Savings While Growing Clean Energy Infrastructure

    February 14, 2023
  • Customer Experience, Client Experience, Customer Service, Client Relations, Customer Support, Sales, Predictive Selling, Behavioral Selling, Organizational Behavior, DISC Insights, DISC Personality, Personality Type, Corporate Culture, Employee Relations, Persona, Behavioral Analysis, Coaching, Dominance, Influence, Business Development, Business Expansion, Growth, Rapport
    Business,  Career Development,  PeopleKeys’ DISC Insights

    6 Ways to Boost Sales by Understanding Your Clients

    January 21, 2019 /

    READ THE FULL ARTICLE ON DISCINSIGHTS BY PEOPLEKEYS Let’s be honest – unless you sell something that is scarce or in high demand, such as power or bottled water in the desert, people may not really care if they’re going to buy from you or someone else. That’s why your approach means everything and understanding your clients will provide the best path to success. People have problems to solve, not products to buy. That’s why a good salesperson will use the proper approach and provide information in the right way to open doors. Let’s look at some common approaches of highly successful sales people to boost your sales. READ THE…

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    Digital Pivot, Distance LEarning, Education, Google, Alphabet, FAANG, Google Classrooms, Remote Lectures, Technology, Techology News, Wimba,

    Show of Hands: Have You Heard of Google Classrooms?

    February 17, 2017
    hr process 4783430 640 Traditionally, the best time to search for a job is between the early months of January, February, and March. Companies hire aggressively from mid-January until the end of the month. Applicants start getting their resumes ready as early as November. They’re actively applying, but they’re not hearing back that much.

    When is the best time of year to hire fresh talent?

    February 22, 2020
    Statera Pharmaceuticals treatment for Covid-19 Long-Haulers

    Groundbreaking Studies to Be Conducted on the Effectiveness of Short and Long-term COVID-19 Therapies Inhibiting the Progression of SARS-CoV-2

    October 28, 2021
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