Jessica N. Abraham | Designer. Writer. Publicist.

19+ Years of Expertise in Digital Marketing, Social Branding and Public Relations.

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  • Ancestry,Black Friday,Digital Pivot,Families,Family,Geneology,Hashtag,Heirloom Registry,Houstory,Memories,White,Friday,Wills, Will & Testament, Will and Testament, Final Wishes,
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    Heirloom Registry Brings New Life to Family Histories with #NoMoreStuff

    November 14, 2015 /

    Previously Published to TalentZoo’s Digital Pivot A social campaign with the hashtag “NoMoreStuff” has taken off to introduce families to a new concept that will keep the bloodline flowing proud long after this holiday season. In an attempt to provide an alternative for holiday shoppers, Heirloom Registry has kicked off a fourth leg of a campaign that completely challenges Black Friday shoppers using the hashtag “WhiteFriday.” The goal is to pass along family spirit, as opposed to commercialized products with no meaning and that may even be returned the day after Christmas. This alternative encourages families to bond over family history on the “day after,” instead of rushing out into dangerous environments…

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