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WebDAM’s Brand Connect shatters industry with visual content management features
PREVIOUSLY PUBLISHED TO EXAMINER It’s been a week since the release of WebDAM’s latest features to their brand management solution, Brand Connect. On Tuesday, May 3, Examiner sat down with Jody Vandergriff, Co-Founder and CEO of WebDAM, to find out more about this game-changing platform and how it not only affects marketing teams and designers, but how it’s creating impact for the enterprise with individual contributors all over the globe! As globalization takes over the business world, the standard multinational organization is finding itself competing with scalable business structures that have centralized headquarters and thousands of work-at-home contributors. Some of these companies don’t even have a central headquarter location. The…
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Technavio predicts significant trends in television ad-spending through 2019
PREVIOUSLY POSTED TO THE EXAMINER With traditional media being replaced by digital streams, major agencies are starting to wonder if their advertising dollars are being put to good use. At a time where we pre-record our shows, only to fast forward through the commercials – or when we wait for them to show on-demand – we prefer short 15-20 second videos overdrawn out commercials that we can’t click to skip after so many seconds. Because digital television allows agencies to redirect new customers to a call of action, digital television should be an obvious priority within advertising efforts. We are relaxing after a long day of work and school. Show…
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Study shows Gen-X to lead 2.1% decline in traditional media consumpion by 2019
PREVIOUSLY PUBLISHED TO THE EXAMINER According to a Feb. 2nd disclosure by PQ Media, a leader in competitive intelligence and market research for some of today’s top media and technology organizations, traditional media consumption is declining and is predicted to be consumed 2.1 percent less by 2019. We have already seen a 2.4 percent decline in 2015, leaving us consuming traditional media at a rate of 46.8 hours weekly – down 10 hours from 2009. Television makes up over 50.2% of this figure with 32.4 hours spent consuming media, weekly. This factor does not differentiate between smart TVs and traditional television sets. Reflected through a 7.3 percent rise in digital…
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Photography Changed Forever: A Bandwagon Even Mr. Walt Disney Would Jump On!
PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT It seems that 2016 will be far from a boring year. With so many IoT devices hitting the markets, many of us just won’t know how to act. For the photographer still in love with film, this message is especially for you! Set for release in August, we won’t even be able to look at photographs the same again…literally! Originally planning a 2015 release, LifePrint just didn’t “click” with audiences who didn’t quite “get” IoT technology and digital imagery – or what they could potentially bring. An August 2014 Kickstarter campaign proved unsuccessful. But, with the passion and persistence, LifePrint reemerges from the start-up…
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Hashtag MoorishLivesMatter: The social media movement towards an awakening
PREVIOUSLY PUBLISHED TO EXAMINER In an era of hashtags and memes, it is somewhat more effective to create a social campaign surrounding a hashtag in order to promote your cause to the World than it is to send out brochures and e-mails, promoting your cause. Statements made through hashtags on Social media are more personable this way. People are able to connect to those with similar interest by simply clicking hashtag phrases for similar conversational results. Or, they may understand an unfamiliar phrase in a more in-depth matter. These statements are short and simple. They are able to speak their mind in few or minimal words. In many instances, hashtags…
