Business
Jessica N. Abraham covers the topics of Business, Globalization, Management, Team Development, Marketing, Workforce Optimization and more!
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Spiraled and Pulled Back: ‘Manely’ Inspired by Uber
Previously published to Talent Zoo’s Digital Pivot. Inspired by Uber, Marcella Ellis, a Virginia business owner, has deployed a new “mane” attraction. Holding a firm grasp on her position in the hair care and distribution industry, she has been instituting new standards and making innovations that most salons will “dye” for. Literally. Top-notch salons pride themselves on being able to provide clientele with personalized experiences that require getting to know the client and their specialized needs. Upon getting to know clientele, they are able to coordinate supply and demand to meet with the frequency of their visits to the shop. But what happens when they start to come more frequently,…
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Marketing Yourself Through Breadcrumbs
PUBLISHED TO TALENTZOO Recently, I had a conversation with a young professional. I was working on his resume and realized that although he was only 25, he was very accomplished. He had a Master’s Degree and multiple certifications. He had leveraged massive growth and real estate acquisitions for his company while maintaining budgets of over a billion dollars. I was also crafting his LinkedIn portfolio. I was shocked to know it was his first profile and that he had no other social networks, websites, or mentions on the web. However, he had done many successful things on behalf of his company. Notice — I said “behalf.” He generated a whirlwind…
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Marketing Yourself Through Resume
PREVIOUSLY PUBLISHED IN TWO PARTS ON TALENTZOO As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, online. Therefore, hiring managers and executive decision makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get past all systems…
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StudyMantra Technologies’ creative, innovative and humanitarian way of education
PUBLISHED TO THE EXAMINER A newer, more creative way to learn Online, StudyTriangle by StudyMantra Technologies, announced its official launch a half an hour before midnight on June 29, 2014. The company, based in India, announces a brand new mobile app available for download on Android devices via the Google Play app store. The freshly-released app comes just two weeks after the launch of the official Study Triangle website, both powered by BizCloud and DigiGrapes technology, and allowing for Agile-based innovation in the educational arena, as an “Online educational marketplace.” For on-the-go students, whether in a large, chaotic city or the undereducated rural communities of India, StudyTriangle’s web and mobile…
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Monster Treehouse Club: Utilizing social media to promote child literacy
PREVIOUSLY PUBLISHED ON EXAMINER A literacy program aimed at enhancing early childhood development through personalized and interactive experiences has been making great advances towards shaping the future of early educational programming for our youth. Children, ages three to eight, have been finding that reading can truly be enjoyable, writing to their monster pals through the Monster Treehouse Fictional Pen Pal program, a program launched in beta since February of 2014. Testimonies report that some children have actually overcome social issues, norms and learning disabilities through this early launch. These types of testimonials have shaped the direction of Monster Treehouse Club, as it officially launches this month. Examiner met with Monster…














