Wearables, disrupting an industry and helping you to “feel sound like never before”

Wearables, Technology, Tech News, Technology News, News, Music, Gaming, VR, AR, XR, Music, Music Tools, Virtual Reality, Augmented Reality, Mixed Reality, Experience, User Experience, Sensory, Digital Gadgetry, Audiophile, Business, Investments, Sensory, Gamification, Woojer, MusicProduction, CCS Insight, Markets and Market, Market and Markets, Kickstarter, Startup

Previously Published on tEQ.life

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

In a world where we thrive off of live experiences, it’s a wonder that most of us are still living in stereo. Sure, we attend live events. We might even know the soft spot at the movie theatre. But, on a daily basis, we are literally just getting by on “right, left, center” technologies, and so far — no one has done anything about it!

Today, we watch movies in surround sound. We play games using our headsets. We live the virtual experience, but our audio keeps us grounded. The good news is… that’s all about to change — and, it’s thanks to Kickstarter, wearable technologies and a team of lifelong audiophiles.

Meet Woojer.

Woojer, Born to Feel. Courtesy of Woojer on YouTube, 2019.

Woojer, a company based in Tel Aviv, has been dedicated to bringing biotechnologies to the world of consumer audio design. Their mission is to introduce consumers to immersive experiences and allow them to feel the sound just as they would in real-time. They do this by tapping into the acoustics and frequencies that we feel, but naturally, we cannot hear.

Founded in 2008, Woojer has been working diligently to study, design and perfect those technologies in which are soon to become acknowledged as a standard for the “new norm.”

With three separate Kickstarter campaigns, starting in 2013, the company has been introducing their product in phases, aimed at perfecting their line, their designs and in creating a more 360 experience. Introducing and reintroducing each product, based on the feedback of research and development and the patents they received, they are now ready to launch their new high-fidelity products into global markets, worldwide.

An introduction to innovation.

In the Streets. Courtesy of Woojer on YouTube, 2019.

Since the beginning of the year, Woojer began teasing their products at festivals and conferences all over the world, including E3 and the Consumer Electronics Show (CES) in 2019. Disruptive to an entire industry, thousands have lined up to experience the power of stimulating gameplay, haptic transducers and polyphonic experiences first-hand. They now await mass production, which should wrap up by the end of November and deliver to more than 900 early adopters by the end of December.

With 55 days still left to their campaign, Woojer has already surpassed its initial goal of $20K by more than 904%!

Reproducing dynamic sound systems on a more personal level, the new Woojer products allow consumers to feel the “oomph of bass and the pulse of energy” with frictionless motion and dynamics falling outside of the standard 20Hz to 20kHz range. Soon, they will be able to experience frequencies as low as a 1Hz tone with adjustable sensations and volume control.

Strap Edge Vs. Vest Edge Technologies.

Strap vs. Vest Edge Technologies. Courtesy of Woojer on YouTube, 2019.

Strap Edge and Vest Edge technologies include patented OSCI transducers, haptic feedback and sensors that guarantee full immersion, precise harmonic reproduction and durability for everyday use. Consumers will be able to feel the sound through waves of pressure and the caustic movement of air. With the patented oscillating frame, movements are accurately reproduced, as frequencies are played at up to 500Hz, including the subsonic frequencies, undetectable by the human ear.

Both devices are ultra-silent, have low-latency and can get up to eight hours of battery power per charge. Equipped with Bluetooth 5.0 and analog headphone amplification, The Vest Edge targets sensory points in key areas of the human body that allows the wearer to “feel sound like never before.” The Vest Edge was created for use with virtual reality, gaming and music production. In fact, Woojer’s Kickstarter pagegoes on to state:

“The Vest Edge gives you 360 degrees of immersion, delivering accurate and detailed sensations that’ll raise your pulse. It’s got out-of-the-box stereo haptics and is the perfect companion for at-home gaming and VR. If you’re a music pro- this’ll pump the low-frequencies through your body as it engages you in a unique and mesmerizing audio experience.”

The Strap Edge, on the other hand, was created to be worn on the hip, chest or across one’s body, providing a polyphonic, stereo experience. It was created for everyday gamers and music enthusiasts, on-the-go. Basically, no matter which device you choose, you will be able to feel the music as if it was flowing through your veins, giving every performance an additional boost of reality.

Both devices can be paired with the Woojer Haptic Metronome App, helping you to live life to a new beat. When synched, the metronome works with the rhythm and tempo of the music, providing additional training and sophistication to the audio pro or music producer.

The rapid growth of wearable technologies.

Lee Shupp — “The Future of Wearables.” Courtesy of TEDx on YouTube, 2015.

In 2014, CCS Insight predicted that within five years, the Wearables Industry would only be worth $25B by 2019. Instead, it hit $21.7B in 2016 and according to MarketsandMarkets™, the Wearables Market is set to grow at a rapid CAGR of 15.5% and expected to reach $51.6B by 2022 — more than double what we had expected to see in previous years. Whether you’re a music producer, avid gamer or simply an investor, Woojer is definitely worth checking out.

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Five Necessary Elements for Effective Mobile App Downloads & Development

Digital Gadgetry, Cool Technologies, Technology News, Product Launch, Future Solutions

PREVIOUSLY PUBLISHED TO TALENT ZOO’S DIGITAL PIVOT

It’s okay if your company still has no mobile presence. What’s more important is that you are ready to redeem yourself now. It’s better late than never. And as late bloomers are beginning to understand the importance of branding in mobile, especially in 2016, joining the ranks of millions of businesses taking advantage of the mobile economy is probably one of the smartest things you can do.

Snapp, an app development platform for mobile presences, recently highlighted five tips to build a successful app for your small to medium business. We at Digital Pivot elaborated on each item. We found them to be very beneficial to your upcoming mobile presence and wanted to share!

Please keep in mind; engagement and interaction will always be the bottom line when it comes to branding in the digital space — or any space, for that matter. In the mobile marketplace, however, it is especially important, because we are battling apps from various other industries in claiming that precious device space.

If your app isn’t used regularly, it might just find itself uninstalled, defeating its purpose altogether.

Increasing productivity for your end-user and catering to consumer needs and interests while keeping them entertained are probably some of the most important elements to implement into your mobile marketing and branding strategies. Keep their attention while on the go. Keep your app in their smartphone. Influence sharing amongst their circle of trusted friends.

These five tips should have you off to a good start.


Tip #1 | Provide consumers with exclusive offers and incentives for using the app


Everyone loves to get something for nothing. In a world of rising costs, it not only feels good to be rewarded by the brands we support, but it feels good to hold on to a few bucks now and then. In fact, we are most likely to share our awesome rewards with friends and family.

By providing exclusive offers and incentives to your already-supportive customer base, you are basically showing them that you value them as customers, while showing that your brand isn’t as greedy as many of your competitors. A “this drink’s on me” attitude almost establishes a bond and friendship between your customer and your brand. These are the beginnings of loyalty that often become viral and word-of-mouth topics for the day.

While you may be giving away free product — or even paying vendors to make provisions on your behalf — you are actually saving valuable marketing dollars. Think of how many marketing dollars go down the drain with no return on investment. Now, think of how many people are telling others about your product, simply because you gave them a “free” sample. Think of how many people are returning because you once gave them something — and it was something they liked.

The incentive keeps them coming back for more.

Tip #2 | Share the app every and anywhere.

Create awareness that your app even exists. Sharing your app on social media, and even attaching incentive to the download, will encourage sharing. Not only should your brand provide a reason for download, it should convey a clear message that can be understood. Providing elements that educate, entertain, or provide incentive will lead to social sharing by outside influences. Fans will share your message on the merit of interest alone. Downloading the app itself will be a whole different “ball game.”

Tip # 3 | Make sure to take advantage of push notifications.


Don’t underestimate the power of a push notification. Whether serving as a reminder for your weekly television show, an exclusive offer, or breaking news impacting the end-user, push notifications can keep consumers engaged and regularly returning to your app — for whatever reason — until the process becomes self-initiated!

As manipulative as this sounds, you can create a habit for your consumers through continuous and non-invasive engagement. Keeping your user engaged will keep them antsy as they continually refresh the app for updated information. As with any habit, good or bad, it takes repetition to form naturally. Repetition is key, alongside content and consistency, in making your brand work for you in digital territory.

Tip #4 | Be as personal as you can be.


One reason the mobile jungle is one of the most powerful tools to digitally brand yourself today is personalization. I am sure that you have heard that more people are willing to share their toothbrush than to share their mobile device. Such is true.

People keep their secrets locked on their devices. They have very personal conversations archived. They have each and every moment of their lives scheduled in a calendar. They have thrown out their debit cards and now use their phone for mobile currency. You can take advantage of that!

Create direct-to-customer content. Allow them to select which type of content they see. Find ways to include their name into the mix. While a very basic trick that we have been doing since the days of mIRC and Yahoo! Messenger, allowing a user’s name to appear within the app someplace will make the connection to their brain that “this app is for me.” Egocentric as it is, it works!

Allow them to contact you directly. Invite them to your social media presence; give them one-touch clickability in connecting to your direct line of business. Allow them to chat with customer service — shoot, allow them to chat! Show them that they matter and that they have a voice when it comes to your brand.


Tip #5 | Know your niche, cater to them.

Find your niche. Learn your niche.

If you already know your niche, it might be easy to cater to them already. For those who are stumped on the content that they should be including in their apps, understand your niche and you will have your answer. Remember, content is king. A majority of our marketing is being done through content marketing, native marketing, and so on.

Feed them content that they will share. Feed them content that they will return to your app for. Partner with others within your niche if necessary. Seek sponsors within your niche if necessary.

Repetition and engagement. Repetition and engagement. Content gives you a reason to stay in contact. And it gives them a reason to keep your app!

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